At Enchanted Hills in Napa, California, the positioning of the 2026 Camp Espresso Store occasion. All photographs courtesy of Barista Journal.
Registration opened right now (Feb. 25) for the inaugural Camp Espresso Store, a four-day enterprise training occasion in Napa Valley, California, for present and aspiring espresso store homeowners and different espresso professionals.
Offered by Barista Journal, the occasion is scheduled for Aug. 10-13, 2026, at Enchanted Hills, a roughly 300-acre retreat property.
With participation capped at fewer than 150 folks, the occasion is being promoted as an intimate, retreat-style various to bigger commerce exhibits, with an agenda centered on revenue planning, staffing buildings, workflow design, menu technique and long-term progress, amongst different points going through espresso retailers.
“Camp Espresso Store affords a degree of entry and connection you simply can’t get at an enormous commerce present,” organizer and Barista Journal Editor-in-Chief Sarah Allen mentioned in an announcement of the occasion right now. “As an alternative of dashing between crowded cubicles and packed lectures, attendees spend actual time working via their very own enterprise challenges with instructors and friends.”
Registration prices vary from $699 to $1,499 per particular person, relying on lodging alternative, with an off-site possibility on the low finish and personal “casita” cabins on the prime finish, based on the registration web page. All onsite lodging choices characteristic shared bogs. The prices embrace meals and programming — together with keynotes, workshops and leisure actions — all through the occasion.
Organizers mentioned workshop and session instructors shall be introduced later this spring. Andrea Allen of Onyx Espresso Lab and Ian Williams of Deadstock Espresso are slated to ship keynote talks.
Past “custom-made motion plans, monetary templates and sensible instruments,” the occasion additionally guarantees shared recreation and downtime.
“Camp Espresso Store is critical about enterprise — however it’s additionally genuinely enjoyable,” Allen mentioned. “We’re turning a wonderful Napa Valley property into a real summer time camp expertise with a pool, arts and crafts, curated night actions, lakeside lounging, and time to discover greater than 300 acres of wooded trails. These shared moments exterior the classroom are the place actual connections — and a few of the greatest concepts — occur.”
Feedback? Questions? Information to share? Contact DCN’s editors right here. For all the newest espresso trade information, subscribe to the DCN publication.
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