Amazon has introduced the rollout of latest certification necessities for all dietary complement sellers on the platform¹. As of this January, Amazon complement necessities name for sellers to make use of a third-party testing, inspection, and certification group to exhibit Present Good Manufacturing Apply (cGMP) compliance. 

This new requirement issues nutritional vitamins, minerals, botanicals, amino acids, and sure herbs. It notably doesn’t cowl any complement not designed to be orally ingested, akin to topical options, lotions, and ointments.

Speaking Amazon’s New Necessities

Amazon plans to achieve out on to corporations involved by this new requirement to tell them that they’ve 90 days to provoke a documentation request with a certifier for third-party complement testing. As of January 2026, Amazon has listed seven authorised third-party corporations for dietary complement testing within the U.S.

The brand new Amazon dietary complement necessities solely serve to fortify pre-existing testing necessities for a number of complement classes NeutraIngredients characterizes as “problematic,” together with sexual enhancement, weight administration, and joint well being merchandise². 

These merchandise embody any merchandise containing glucosamine methylsulfonylmethane or chondroitin, each of which have been extensively attributed with joint well being advantages. Makers of those dietary supplements should exhibit that they’re in compliance with requirements displaying that the complement “accommodates the elements claimed on the label” and that “it doesn’t comprise particular undeclared contaminants.”

Years of Deceptive Advertising

This new certification is a very long time in coming, after years of sellers utilizing the platform to market dietary supplements in methods the media has characterised as “deceptive³” and even “nugatory⁴.” In 2025, a category motion lawsuit was introduced towards {the marketplace} alleging that Amazon bought dietary dietary supplements with deceptive well being claims that had not been authorised by the FDA⁵.

In the identical yr because the Amazon class motion lawsuit, an organization referred to as SuppCo carried out unbiased lab analyses on 44 of the location’s hottest dietary supplements for testing. They discovered that fifty% of the merchandise “failed to satisfy their label claims,” and 20 of the 22 failures contained solely 0 to three% of the principle ingredient quantity claimed. 

Failures have been notably flagrant throughout the class of gummy nutritional vitamins, the place a whopping 75% failed assessments. Cheaper options additionally examined particularly poorly, with failing merchandise proving to be a median of 38% cheaper than people who handed assessments. International imports have been additionally notably problematic: Each overseas-registered complement examined by the group failed testing.

Sources:

1. https://sellercentral.amazon.com/assist/hub/reference/exterior/201829010
2. https://www.nutraingredients.com/Article/2025/12/22/amazon-expands-tic-cgmp-requirement-to-all-supplement-products/
3. https://www.commonplace.co.uk/enterprise/business-news/amazon-superdrug-advertising-standards-authority-holland-department-of-health-and-social-care-b1267580.html
4. https://seattlered.com/seattle-red/jason-rantz-opinion/amazon-supplements-suppco/4115334 
5. https://topclassactions.com/lawsuit-settlements/lawsuit-news/amazon-must-face-class-action-over-non-fda-approved-supplements/

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