Inside the brand new Espresso Tools Execs showroom in Spicewood, Texas. All pictures courtesy of Espresso Tools Execs. 

New and used roastery tools market Espresso Tools Execs (CEPros) has opened its first bodily tools showroom, a totally functioning roastery in Central Texas designed to help the corporate’s predominantly on-line enterprise.

The brand new 2,100-square-foot facility about 35 miles northwest of Austin in Spicewood, Texas, offers equipment-buying prospects hands-on expertise whereas additionally supporting stay video walk-throughs and demos for on-line prospects. The house additionally homes places of work and assembly rooms for the corporate, which launched in 2023.

“We constructed this house so individuals can get hands-on earlier than they make large capital choices,” Rick Davis, Founder and CEO of Espresso Tools Execs, instructed Every day Espresso Information. “Shopping for a roaster shouldn’t really feel like a leap of religion.”

Because the unique North American distributor for Air-Movement Roasters, CEPros put in two Air-Movement machines within the showroom, with house for a 3rd machine.

Tools made by a handful of the handfuls of different producers represented within the CEPros stock rounds out the vary of ancillary instruments on website, together with weigh-and-fill machines, bag sealers, Ok-Cup programs and extra.

Additionally up and working on the all-electric manufacturing ground that CEPros calls the “Roastery of the Future” are Ikawa and Aillio pattern roasters, bean conveyance programs, a VortX EcoFilter afterburner different, destoners, digital analyzers and a cupping station.

“We see this as a spot the place tools choices get de-risked via actual expertise — roasting, cupping and seeing the workflow in motion earlier than something is bought,” Davis stated.

CEPros additionally gives tools relocation, logistics help, roastery consulting and different companies for purchasers shopping for or promoting via its market, the place greater than 100 used espresso roasters from varied manufacturers are sometimes accessible.

Because it settles into the brand new house, CEPros plans to develop stay instructional programming and host occasions. The corporate can be looking for permits to open the ability for business espresso manufacturing and launch an expert co-roastery program later this 12 months.

“Most individuals don’t purchase a roaster as a result of they’ve seen one. They purchase as a result of they’ve skilled one,” Davis stated. “This house is absolutely about eradicating the guesswork, so operators could make assured choices earlier than they make investments.”

Feedback? Questions? Information to share? Contact DCN’s editors right here. For all the most recent espresso trade information, subscribe to the DCN e-newsletter.