Estimated studying time: 8 minutes
Key takeaways
- Automation shouldn’t change barista expertise, however it does push operators to ask which machines higher assist their workers.
- La San Marco’s LA 125 and the WMF espresso NEXT provide two approaches to espresso: one constructed on guide management, one on automated consistency.
- Right this moment’s beverage traits, from chilly brew and plant-based menus to signature iced drinks, rely on know-how to execute at scale and pace.
- Probably the most profitable espresso operations mix each approaches, treating barista and machine as collaborators, not rivals.
Automation in espresso retailers is polarising. Barista talent has lengthy outlined the café expertise, and for a lot of espresso professionals, the concept of automation taking on seems like a direct problem to the worth of their experience.
Its rising prevalence in espresso additionally raises considerations about job safety. However the extra the trade debates, the clearer it turns into that the query isn’t whether or not or to not automate.
As a substitute, café operators ought to think about which areas of their enterprise profit from automation and which of them belong firmly within the arms of expert baristas.
“Automation isn’t meant to exchange the artistry or ardour that defines nice espresso, however moderately to assist and elevate it,” says Tharyn Estevez, World Advertising Supervisor at SEB Skilled Beverage. “The way forward for espresso is inclusive, and there may be room for each custom and innovation to thrive facet by facet.”
You might also like our article on how automation can higher assist baristas.


Why espresso retailers are more and more turning to automation
The economics behind automation are arduous to disregard. Labour prices now account for as much as 35% of working bills, and workers turnover within the hospitality sector averages 65%. For impartial operators, staffing ranks as the only largest problem.
Client expectations compound the strain. Iced espresso, plant-based alternate options, matcha, and customised signature drinks have moved from seasonal choices to everlasting menu staples. Executing them constantly, at pace, throughout a staff with various talent ranges is the place guide preparation alone begins to point out its limits.
“We see this shift as structural moderately than cyclical,” Tharyn explains. “Client expectations are evolving at an unprecedented tempo, with calls for for larger selection, premium high quality, and seamless comfort changing into the norm.
“Automation shouldn’t be used as a shortcut. It permits operators to keep up course of stability and beverage high quality no matter fluctuations in workers experience or availability.”
Sustainability and value management reinforce the identical argument. Automated programs cut back waste and optimise ingredient use, which issues for each margins and the transparency that youthful shoppers more and more anticipate.
No two cafés apply automation in the identical manner
Issues about automation changing barista expertise are legitimate, however how and the place espresso retailers combine automation is dependent upon dimension, buyer base, and repair mannequin.
In some environments, automation is sort of invisible. Clever programs optimise grinding, tamping, and milk dosing behind the scenes. In others, corresponding to robotic barista café ideas most prevalent in Asia and the US, automation is the expertise.
Tharyn explains that SEB Skilled Beverage has structured its portfolio across the full vary of choices. With manufacturers together with WMF, Schaerer, Curtis, La San Marco, and Zummo, the corporate covers the complete spectrum from absolutely computerized to totally guide, assembly a variety of buyer wants.
“This one-stop-shop method allows companies to pick options that align with their distinctive model id, operational scale, and buyer promise,” she says. “An operator constructing a premium specialty bar and a multi-site comfort chain can each discover the fitting reply inside the similar portfolio, with out having to reconcile their ambitions with a provider’s limitations.”
In specialty cafés and premium hospitality environments, espresso high quality is the explanation why clients return. Each machines and barista talent are central to this.
“Based in Italy in 1920, La San Marco performed a formative position within the improvement of lever espresso machines,” says Giovanni Fucili, Managing Director, La San Marco, SEB Skilled Beverage. “Over the next a long time, the model advanced from early digital machines within the Seventies and 80s, via a design-meets-technology period within the 2000s, to its integration into Groupe SEB in 2023, bringing over a century of espresso experience into a worldwide ecosystem.
“Inside our portfolio, La San Marco is the perfect alternative for operators who embrace guide espresso preparation and for baristas who desire a machine that responds to their talent,” he provides.
The LA 125, for instance, options individually managed brew teams with digital temperature regulation correct to ±0.1°C, giving expert baristas full precision over extraction. Insulated boilers guarantee thermal stability throughout peak service, and the machine is out there in each commonplace and tall-cup variations to accommodate completely different service types.
Options for multi-site operations
Not each café can construct its service mannequin round a extremely expert barista staff. Excessive workers turnover, peak-hour strain, and the realities of multi-site operations create actual constraints.
Tharyn explains that the WMF espresso NEXT was developed for these contexts. “The semi-automatic portafilter machine combines the visible and operational really feel of a conventional espresso machine with automated grinding, dosing, tamping, and extraction.
“Baristas work together with it as they might with a traditional machine; the processes that the majority have an effect on stability run within the background.”
This permits operators to serve espresso-based drinks with minimal coaching whereas sustaining constant extraction and flavour profiles all through each service interval.
For multi-site companies, the advantages prolong additional. Baristas can pre-programme and replicate standardised recipes, which reduces coaching necessities and ensures predictable efficiency all through the day.
Built-in programs additionally monitor key extraction parameters in actual time, making certain every shot meets predefined requirements. This gives a degree of management that helps standardising high quality throughout a number of areas and creates a coherent model expertise.


Automation is changing into the infrastructure behind at this time’s beverage traits
Past espresso, automation has turn out to be the driving power behind present beverage traits. Though it’s much less seen than the barista-versus-machine debate, it’s arguably extra consequential for operators planning menus and gear over the subsequent few years.
Chilly brew, iced espresso, plant-based milk menus, matcha, and flavour-customised signature drinks don’t simply mirror altering client tastes, however operational complexity. Most are troublesome to execute constantly at scale via guide preparation alone, so the beverage traits presently driving progress are, largely, technology-dependent.
Tharyn explains that SEB Skilled Beverage’s product vary addresses this immediately. “The WMF 1500 F with Cool Brewed know-how delivers chilly extraction on demand: a scorching pre-infusion is adopted by extraction with water at ambient temperature, producing espresso served beneath 25°C.
“The Schaerer Sizzling & Chilly system, in the meantime, cools espresso throughout shelling out to create a constant base for iced drinks,” she provides.
For milk, WMF 2-Milk and Schaerer Twin Milk deal with two milk sorts concurrently – together with plant-based alternate options – with computerized cross-contamination-safe rinsing, whereas the WMF Syrup Station manages as much as 4 syrups and powders by way of touchscreen.
“For operations that need to mix automated and guide milk preparation, the Schaerer Espresso Soul with 2-step configuration gives three steam wand choices that cowl the total vary of barista expertise,” Tharyn explains. “These embrace the absolutely computerized Supersteam, the partially automated Autosteam, and the guide Powersteam for groups with full barista expertise who need full management.”
How espresso retailers can carry automation and craft collectively
Leaving automation out of the image dangers being left behind, however it doesn’t require a full operational overhaul. Probably the most profitable espresso retailers are people who deploy it thoughtfully, making certain that know-how enhances, moderately than replaces, the human experience that also defines specialty espresso.
“The sensible implication is simple: deal with gear choice as a strategic choice, not a procurement train,” Tharyn says. “A café that invests within the LA 125 wants extremely expert workers. A multi-site chain utilizing the WMF espresso NEXT is making a special, equally deliberate alternative about reliability and scalability throughout areas.”


The espresso trade isn’t essentially going through a alternative between custom and know-how, however moderately navigating how one can carry each collectively in methods which can be commercially viable and true to its values.
“Each buyer and each barista can outline how espresso must be ready – whether or not via automation, guide talent, or a mixture of each,” Tharyn concludes. “Our position is to supply the instruments that make this alternative doable, with out compromising on high quality or authenticity.”
Operators who method automation as a strategic instrument, selecting gear that matches their idea, serves their staff, and helps their menu, will likely be greatest positioned.
Loved this? Then learn our article on how automation will help the espresso trade evolve.
Photograph credit: SEB Skilled Beverage
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