Will Levis is the quarterback for American soccer squadron, the Tennessee Titans. However round these components he’s maybe greatest referred to as the child who places mayonnaise in his espresso. It wasn’t however two years in the past when Levis was coming off his senior season with the College of Kentucky Wildcats and was participating in media days to assist increase his draft inventory, the place he dropped the bomb that he places mayo in his espresso. Like, so much.

We ran a ballot on the unholy concoction and over 90% acknowledged they refused to even attempt it. Nonetheless, it earned Levis a lifetime sponsorship deal with Hellmann’s, regardless that he later admitted—considerably incredulously—that he doesn’t truly put mayo in his espresso. However, for higher or worse, you gotta dance with the one which brung ya, and what was as soon as a foolish little joke at a professional day has remodeled into Levis hocking a mayonnaise- and coffee-scented cologne. Actually, the scent is the least offensive factor concerning the drink anyway.

As reported by Meals & Wine, the “parfum de mayonnaise” goes by the identify Will Levis No. 8, a cheeky reference to the QB’s quantity with the Titans. As gross as it’s, it’s a fairly good bit. The Hellmann’s model perfume has its personal web site that they play straight up, together with a hyper-stylized, self-serious industrial that has Levis giving us a bit of Hansel with a model-chic dead-eyed stare (whereas consuming a variety of mayonnaise).

 

Whereas the self-esteem is foolish and far-fetched, the product could be very actual. Levis labored with Hellmann’s and personal label perfumer Ok Luxurious Frangrances to develop the scent, which is listed as an “inviting and intriguing” mix of tart lemon, parsley, espresso undertones, musk, vanilla, and no matter a “daring mayonnaise accord” is. Levis, for his half, is doing a fairly good job of discovering the stability between goofy and critical in selling the perfume.

“The Hellmann’s staff labored intently with the perfumer to make sure that the perfume was consultant of me and what I can showcase on the soccer area,” he instructed Meals & Wine in an electronic mail. “They went via a number of rounds of testing, and I feel they did a very nice job nailing it with the completed product.”

Formally launched August thirteenth, Will Levis No. 8 is offered for buy through its web site for $8 per 30ml bottle (restrict one per order). A restricted variety of bottles are launched every day, so it’s a must to act early and quick if you wish to scent like espresso and mayonnaise.

It’s foolish, it’s gross, and no espresso was harmed within the making of this perfume (which is to say nobody squeeze-farted a plop of viscous off-white goop into an harmless cup of espresso). So certain, why not?

Zac Cadwalader is the managing editor at Sprudge Media Community and a employees author primarily based in Dallas. Learn extra Zac Cadwalader on Sprudge.