The profitable launch of the ‘Fall In Love With Seafood’ (FILWS) marketing campaign has led the charitable non-profit to maneuver ahead with plans to scale the patron marketing campaign into 2025-2026. Following profitable efforts at H-E-B, Hy-Vee, and Weis Markets in the course of the 1st half of 2024, Seafood Diet Partnership (SNP) will associate with Harris Teeter and Publix to launch the Fall in Love with Seafood marketing campaign of their markets in September and October respectively. The expanded effort might be featured at over 1,375 Publix shops and 270 Harris Teeter areas all through the southeastern and mid-Atlantic areas. The marketing campaign aligns with SNP’s mission to encourage Individuals to eat seafood twice per week to dwell happier, more healthy, and smarter lives.
“The attention-catching imagery will compel shoppers to ‘Fall in Love with Seafood’ and to reap the benefits of the well being advantages seafood provides together with a myriad of scrumptious species and recipe choices,” mentioned Linda Cornish, Founder and President at Seafood Diet Partnership.
The goal is to proceed to drive seafood consumption in addition to robust return-on-investment for the suppliers, manufacturers, and retailers supporting the marketing campaign. To this point, the promotion has returned a mean of $4 for each $1 invested in advertising.
“The technique is to achieve present seafood shoppers in retail associate markets all through their day to remind them how scrumptious, nutritious, and easy-to-prepare seafood might be. The plan spans social and digital media together with paid search, META adverts, programmatic, and recipe integration in addition to out-of-home, influencer, in-store flyers, in-store signage, and promotions.” added Sarah Crowley, SNP Vice President of Advertising and marketing and Communications.
“We’re excited to deliver this shopper marketing campaign to market throughout Nationwide Seafood Month,” mentioned Man Pizzuti, Seafood Director at Publix Tremendous Markets, Inc. “We’re proud to spotlight seafood and messages that resonate with our clients. By way of the collaboration with SNP and our suppliers, we imagine we’ll develop the class and achieve priceless learnings for future campaigns.”
The ‘Fall in Love with Seafood’ marketing campaign will proceed with seafood suppliers and retail companions nationwide all through 2025 and 2026. H-E-B will repeat and develop their profitable 2024 marketing campaign in January 2025 in addition to deliberate Q1 efforts at Cease & Store and Harris Teeter. To take part in or study extra about an upcoming retail marketing campaign, contact Linda Cornish at lcornish@seafoodnutrition.org.
About Seafood Diet Partnership
Seafood Diet Partnership (SNP) is the main 501(c)(3) nonprofit group within the U.S. that builds consciousness of the well being and dietary advantages of seafood. SNP addresses the nation’s public well being disaster by teaching programs that encourage Individuals to include extra seafood and omega-3s into their diets for improved well being per the USDA Dietary Pointers. For extra data or to assist SNP, go to seafoodnutrition.org.
