Inside the brand new Torque Espresso bar in San Diego. All pictures courtesy of Torque Espresso.
Progressive espresso roasting firm Torque Espresso is proving to be a power to be reckoned with in San Diego.
After launching with an unprecedented “proportional pricing” mannequin in 2022, the corporate lately opened its first cafe. A grand opening celebration is scheduled for Sunday, Oct. 20.
Together with Torque’s new roastery, the brand new espresso store joins a handful of different companies contained in the historic Rock Palace constructing on a largely underserved stretch of El Cajon Boulevard straddling the Metropolis Heights and Regular Heights neighborhoods.
The Nineteen Thirties Artwork Deco-style constructing, identified for its historical past as a stay music venue, sat vacant for greater than twenty years earlier than the latest renovation.
Inside, Torque occupies an elongated area with 15-foot ceilings and north-facing entrance home windows, with loads of inside seating.
The store expands upon the deep and multifaceted espresso expertise of Torque’s founders, Andy and Nanelle Newbom, who initially began roasting below the Torque identify on the California Espresso Collective in close by San Marcos.
Nanelle Newbom now oversees the manufacturing workforce on El Cajon Boulevard, the place a 6-kilogram-capacity Primo machine sits in the back of the store.
Contemporary coffees make their means a brief distance to considered one of two espresso bars, a sizzling espresso bar with a Synesso Hydra 3 machine and a number of Compak E8 grinders or a “zero proof” chilly bar, that includes flavorful, health-centered alcohol-free libations. The bars are moreover supported by a Floor Management Cyclops batch brewer and a Nimbus reverse-osmosis water system.
Stated Andy Newbom, “Our espresso bar could be very totally different in idea regardless that it feels acquainted.”
Newbom mentioned the bar permits the Torque crew to get real-time steady suggestions on the coffees in numerous codecs and preparations, whereas additionally giving extra credence to the “proportional pricing mannequin.”
The mannequin is designed to pay producers 20% of the retail worth of the roasted, bagged espresso upfront, somewhat than basing the value on precise inexperienced espresso market prices, which could usually end in exponentially decrease costs to farmers or producers.
Along with that includes Torque coffees, the brand new store additionally features a kitchen for scratch-made pastries and different meals.
“Our menu is a progressive, plant-forward, meat free menu,” Andy Newbom mentioned, including that almost all of the menu is vegan.
Exterior the cafe, gross sales of Torque coffees are additionally revving up, with new offers with multiroaster sellers similar to Spinn, Crema and GoCoffeeGo, plus extra wholesale accounts.
Stated Andy Newbom, “We plan to open two extra retail areas, with out roasting onsite, and finally open an even bigger roastery as we develop.”
Torque Espresso is situated at 3459 El Cajon Blvd in San Diego. Inform DCN’s editors about your new espresso store or roastery right here.
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