Seafood Diet Partnership will once more companion with H-E-B in January 2025 to increase the Texas-based chain’s profitable 2024 Fall in Love with Seafood (FILWS) client marketing campaign. SNP collaborated with the H-E-B seafood and advertising groups to launch a multi-media advertising plan spanning social, digital, influencer, and retail advertising together with in-store seafood cooking demos and integration into H-E-B Wellness staff communications selling the dietary advantages of seafood.
The Fall in Love with Seafood marketing campaign launched in 2024 to coach customers in regards to the dietary advantages of consuming seafood no less than two instances per week whereas driving seafood consumption and retail gross sales. In 2024, the FILWS marketing campaign was executed with 5 main retailers and delivered a mean $4.07 return on funding. In different phrases, every $1 invested within the marketing campaign delivered over $4 in incremental seafood gross sales.
“We’re thrilled with the marketing campaign’s efficiency,” stated Sarah Crowley, vice chairman of promoting and communications at SNP. “The constructive response from customers and companions exhibits that once we work collectively, we will have a profound affect on driving seafood gross sales and serving to customers make more healthy meals decisions.”
The FILWS advertising marketing campaign will proceed to boost consciousness about seafood consumption by launching additional initiatives in 2025 with a number of retailers together with Lent with Northeast Grocery at their banners Value Chopper, Market32, and Tops.
The profitable program has led the non-profit to faucet Stephanie Blicharz (pronounced BLEE-hahsh) as Director of Advertising and marketing to assist implement the nationwide seafood promotion marketing campaign and collaborate with SNP companions.
Steph has efficiently developed and executed strategic advertising campaigns for numerous organizations, most not too long ago the Chilean Salmon Council. She has labored with well-known manufacturers, together with Power Star, Ocean Spray, and Chinet. Steph is dedicated to driving initiatives to encourage Individuals to eat extra seafood.
To take part in or study extra about sponsoring an upcoming retail marketing campaign, contact Linda Cornish, president and founder, at lcornish@seafoodnutrition.org.
About Seafood Diet Partnership
Seafood Diet Partnership (SNP) is the main 501(c)(3) nonprofit group within the U.S. that builds consciousness of the well being and dietary advantages of seafood. SNP addresses the nation’s public well being disaster by teaching programs that encourage Individuals to include extra seafood and omega-3s into their diets for improved well being per the USDA Dietary Pointers. For extra data or to assist SNP, go to seafoodnutrition.org.
