The Roma Professional espresso roaster from Chinese language model Mago Maga. All photos courtesy of Mago Maga.
A 300-gram-capacity fluid-bed espresso roaster known as the Roma Professional Good Residence Espresso Bean Roaster is getting into america market.
Created by a Chinese language model known as Mago Maga, led by a Beijing dad or mum firm known as Time100 Inc., the machine comes with 5 built-in automated roast profiles designed to roast from gentle to darkish, adjustable for batches of 150 or 300 grams.
Whereas largely unproven on U.S. soil, the machine functionally resembles the enduring Recent Roast house roasting machines, but the is available in at a considerably larger worth level, capability and general dimension. This lands it in a center floor between the Recent Roast and higher-end fluid-bed house roasters by manufacturers reminiscent of Ikawa and Kaffelogic, which even have decrease capacities however extra superior, precision-oriented controls.
Customers of the Roma Professional can bypass the automated profiles to roast manually, adjusting warmth and fan energy on the fly via buttons under the LCD display screen. First and second cracks may be heard over the sound of the fan, based on the corporate.
Twin temperature sensors contained in the machine monitor bean temperature and the security of its inside parts, the corporate instructed DCN. The machine’s built-in chaff collector catches rising chaff on the prime of the column as it’s blown free whereas roasting, and beans are emptied via a aspect hatch on the machine following an automatic cooling section right into a user-supplied receptacle.
“Whereas the Mago Maga Roma Professional is particularly designed for house use, it is usually able to withstanding steady roasting operations, reminiscent of these in a roastery lab,” Sara Zhang, public relations supervisor at Time100 Inc., instructed Every day Espresso Information. “{Many professional} roasters recognize its ease of use for pattern roasting, because the auto mode permits for clean operation, with the power to roast as much as 300 grams at a time.”
The model additionally recommends permitting the machine to chill for a minimum of 20 minutes between roasts.
Based in Beijing in 2011 by e-commerce entrepreneur Chifeng Lei, Time100 sells watches, attire and another small home equipment. In keeping with Zhang, who responded to DCN by way of electronic mail, the corporate launched subsidiaries in Hong Kong and the U.S. for gross sales final yr. Within the U.S., the corporate marketed a crowdfunding marketing campaign for the Roma Professional machine, ultimately elevating roughly US$127,000 via Indiegogo.
Whereas the present model of the Roma Professional doesn’t report manually executed profiles for later automation, an upcoming second model will, based on Zhang. For simplicity’s sake, neither model will likely be able to connecting to third-party roast profiling software program or any exterior units or apps.
“We’re involved that the complexity of an app may turn out to be a barrier to widespread adoption for house use,” founder Lei instructed DCN. “Based mostly on suggestions from our first batch of customers from 30 international locations and areas, 90% of them don’t want an app of their day by day use and are nonetheless in a position to benefit from the espresso roasting course of fortunately.”
The Roma Professional launched on the market to prospects in america this previous July via the Mago Maga web site, and thru Amazon, for $488.
Mago Maga plans to exhibit the machine on the upcoming 2025 SCA Expo in Houston in April. The product can also be being submitted into the Expo’s Greatest New Product competitors.
“As espresso fans ourselves, we perceive the significance of high quality and freshness in each cup,” mentioned Lei. “Our mission is to democratize espresso roasting, giving everybody the power to create their good cup of espresso from begin to end — identical to an expert.”
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