There are two mustards on the market which have undoubtedly earned their place as family names, and now these worlds have formally collided. Final evening, throughout arguably the most important evening in music, Heinz and Grammy-winning producer Mustard introduced a collaboration so inevitable it feels just like the universe lastly caught up.

That’s proper: Mustard (whose actual identify is, fittingly, Dijon) is entering into the world of condiments. Heinz has named him as its first-ever Chief Mustard Officer, and his first order of enterprise? Dropping a brand-new, limited-edition Heinz Mustard, blended by Mustard himself.

That is the primary time Heinz has ever co-created a sauce in america, and the primary new Heinz mustard launch in virtually a decade. A momentous event for each music and sandwiches in all places.

Music-producer Mustard has been a serious drive within the hip-hop scene because the mid-2000s, working with iconic artists like YG, Ty Dolla Signal, Kendrick Lamar, Rihanna, Ludacris, and plenty of extra to create chart-topping hits — and he’s usually sporting a customized chain that includes a diamond-encrusted Heinz Mustard bottle whereas doing it. The rapper additionally reportedly makes use of the condiment as the key ingredient for his home made rooster wings and ribs. Now, after months of followers calling for the final word collab, Heinz and Mustard are lastly giving the folks what they need. 

The model says the partnership is “rooted within the shared religion of a mustard seed,” which is the type of poetic condiment philosophy we didn’t know we would have liked.

Past launching the brand new product, Mustard’s function as Chief Mustard Officer comes with a number of different applicable duties. He’ll be remixing unique recipes, internet hosting occasions, and usually bringing an entire lot of music trade vitality to the world of mustard. The collaboration formally kicked off with a brief movie, which depicts a traditional Heinz Ketchup advert that takes a shocking flip, because it morphs right into a teaser for Mustard’s limited-edition taste and asks followers in the event that they’re able to style the remix.

“Like Heinz, Mustard goes all in on every part he places out into the world,” says Todd Kaplan, North American Chief Advertising Officer for Kraft Heinz. “It’s been wonderful to see him carry that dedication to our work from day one. It’s surprisingly sudden however collaborating is sensible on so many ranges, and it’s a real partnership between the model and Mustard. He’s been driving tradition for years, and his perspective has been paramount in planning a yr of epic surprises for followers.”

What is going to the brand new Mustard x Heinz collab really style like? That continues to be to be seen. But when Mustard’s monitor report is any indication, it’s most likely going to be successful.

To be among the many first to attempt the brand new limited-edition product and listen to about each thrilling drop Heinz and Mustard have deliberate this yr, followers can signal as much as obtain updates at www.MustardxMustard.com.