The NCA/SCA 2024 specialty espresso market report discovered that the drip maker was the preferred methodology amongst specialty espresso drinkers at dwelling, adopted by single-cup machines.

Consumption of specialty espresso in the USA is on the rise, pushed by youthful shoppers, in accordance with the newest report from the Nationwide Espresso Affiliation and the Specialty Espresso Affiliation.

The collectively issued market report from the commerce teams attracts knowledge from a January 2024 survey of almost 1,800 U.S. adults who reported consuming one thing apart from faucet water inside the previous day. A companion to the NCA’s twice-a-year Nationwide Espresso Ingesting Tendencies (NCDT) report, the NCA/SCA report takes particular purpose on the specialty espresso market.

That stated, it doesn’t fairly nail down a definition of “specialty espresso,” apart from to say that it’s derived from “premium entire bean or floor varieties” and that it isn’t “conventional espresso.”

No matter specialty espresso is, extra individuals look like consuming it. Based on the January survey, 45% of individuals stated they drank some type of specialty espresso inside the previous day, the very best quantity since earlier than the COVID-19 pandemic, and 4% increased than final yr.

Simply over one-quarter of people that stated they drank specialty espresso yesterday stated they bought a espresso outdoors of the house.

The report discovered that specialty espresso consumption was strongest amongst individuals within the 25-39 age group, with 66% saying they drank specialty espresso inside the previous week. That compares to 56% for the 18-24 group, 57% for 40-59, and 46% for 60+.

Previous-week specialty espresso consumption for all of these teams was increased than in 2023, with the largest features coming among the many youngest and oldest shoppers (5% every).

The total report features a wealth of probably helpful info for espresso entrepreneurs and product builders. It’s additionally bought enjoyable stuff like this:

Attitudinally, three-quarters of past-week specialty espresso drinkers agree that consuming chilly brew espresso is ‘cool or fashionable’. Broadly, this suggests that the consumption of specialty espresso might not solely be pushed by style, but in addition by cultural and social components.

The total report is out there at no cost with registration. The NCA is internet hosting a webinar on the report on Wednesday, June 26.

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