BERKELEY, Calif., Feb. 19, 2025 — At this time, Bellwether Espresso, the expertise firm remodeling retailers into sustainable on-site roasters, is asserting important momentum for the microroastery motion, led by the introduction of the Bellwether Store Roaster. Launched this spring, The Bellwether Store Roaster is a small-format, high-throughput, all-electric, ventless roaster that seamlessly suits into any retail atmosphere. In simply 9 months, Bellwether has tripled its buyer base, expanded into 12 international locations throughout three continents, and is now in 20 states within the U.S. The corporate’s expertise permits retailers to serve brisker espresso at a median of fifty% decrease price than wholesale whereas lowering their carbon footprint by 87%.

“With rising competitors in retail espresso, companies want new methods to distinguish themselves and improve revenues,” mentioned Ricardo Lopez, Founder and CEO of Bellwether. “The Store Roaster makes roasting contemporary, high-quality espresso accessible and easy to implement. The roaster permits common price financial savings of fifty% and generates new income streams, bringing a worthwhile financial answer to retailers that can also be environmentally sustainable and produces the perfect tasting espresso.”

“We have been paying wherever from $9 to $11 per pound for roasted espresso,” mentioned Doug Hewitt, CEO of 1951 Espresso in Berkeley, CA. “At this time, these prices have considerably dropped, and we’re now paying nearer to $4 per pound. The financial savings have allowed us to reinvest in our wholesale, retail, and on-line channels to drive gross sales in new methods.”

 

With the Store Roaster, companies can see ROI in six months, roasting as little as 25 kilos per week. The compact machine is offered at a value equal to a business espresso machine, giving companies a simple answer to create their in-house model and improve revenues. As a result of Bellwether’s system is straightforward to put in and function, anybody can roast the very best high quality, most sustainable espresso. This entry to on-site roasting is remodeling the espresso business and ushering in its subsequent evolution.

“Electrical roasting with Bellwether has allowed me to develop from a sole proprietor, small operation, to now roasting 3,000 kilos a month and opening a brand new location,” mentioned Donovan Albert, proprietor of Anchor & Tree in Sacramento, CA. “The constant roast and style high quality we obtain with Bellwether has constructed our buyer base.”

Bellwether Store Roaster was acknowledged because the Greatest New Product on the World of Espresso in Copenhagen, and demand for it has pushed international enlargement. Notable collaborations embrace partnerships in Asia with South Korea’s Kijeong Worldwide, Brewmatic Japan Ok.Ok, and MUJI, in addition to in Europe with The Hagen Undertaking, Sq. Mile Roasters, and Excessive Grade Espresso.

“We determined to roast with Bellwether to scale our roast in-house idea,” mentioned Jorge Gonzalez Castillo, co-owner of Hey My Espresso in Madrid, Spain. “Utilizing Bellwether, we achieved the next uniformity within the roast and created extra income with much less price.”

The Bellwether platform additionally consists of entry to the Bellwether Inexperienced Espresso Market, a world library of expertly sourced coffees from world wide. As part of Bellwether’s dedication to supporting the entire lifecycle of the espresso group, Bellwether leverages a Residing Revenue Pricing methodology designed to make sure espresso farmers obtain a livable wage.

For extra details about Bellwether Espresso and its Roasting Platform, go to http://www.bellwethercoffee.com.

About Bellwether Espresso
Bellwether Espresso is the expertise firm remodeling retailers into sustainable, on-site roasters. The Bellwether Electrical Roasting Platform delivers one answer for sourcing, roasting, and growing the profitability of espresso companies whereas bettering farmer livelihoods and lowering the business’s carbon footprint. By eliminating fossil fuels from the worldwide espresso roasting course of and strengthening the provision chain, Bellwether is creating a greater future for retailers, farmers, and the planet. Bellwether’s Store Roaster, the small-format, high-throughput electrical roaster, gained Greatest New Product at World of Espresso Copenhagen 2024.

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