The Espresso Bean & Tea Leaf’s first drive-through-only location in the USA, in Rialto, California. March 2024 press picture.
The California-born espresso chain The Espresso Bean & Tea Leaf (CBTL) lately tapped former Taco Bell franchising finance government Tara Hinkle to steer its enterprise within the Americas.
Hinkle joined CBTL in January as president and head of Americas following roughly 5 years at Taco Bell, the place she most lately served as a senior director of franchise finance and technique. Hinkle additionally spent greater than a decade at Starbucks, changing into director of enterprise growth and partnerships.
In accordance with an announcement from CBTL, which is headquartered in California however owned by Filipino quick meals multinational Jollibee Company, Hinkle will drive the general progress technique, significantly in franchise growth.
CBTL presently has roughly 1,200 company-operated or franchise areas throughout 20 nations, with simply over 200 in the USA, in accordance with the corporate’s on-line retailer locator. By comparability, as of 2018, the corporate had 311 U.S. shops.
Espresso Bean & Tea Leaf President and Head of Americas Tara Hinkle. Press picture.
“Together with her deep experience in franchise finance and operations, [Hinkle] will make sure the model’s strategic imaginative and prescient aligns with scalable, sustainable progress,” CBTL stated. “By strengthening market positioning and optimizing enterprise operations, Hinkle will play a key position in elevating The Espresso Bean & Tea Leaf as a premier cafe model throughout the Americas.”
Within the U.S., 52-year-old CBTL has legacy cult standing, significantly amongst Southern Californians, as a popularizing pressure behind frozen, blended espresso drinks. In accordance with firm lore, a CBTL barista first “invented” blended iced espresso drinks in 1987, years earlier than one thing comparable referred to as a “Frappuccino” could be launched by a competing espresso chain.
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