LOS ANGELES, CA – Could 24, 2024 – Espresso Fest, the premier enterprise useful resource for the specialty espresso neighborhood, is thrilled to announce its upcoming occasion in Los Angeles, going down from August 25-27, 2024. This extremely anticipated occasion guarantees to be a dynamic and enriching expertise, providing an unparalleled alternative for espresso professionals to attach, study, and develop.

Espresso Fest has been a cornerstone of the specialty espresso trade since its founding in 1992. Through the years, it has expanded to serve massive and small specialty espresso markets throughout the USA, internet hosting occasions 4 occasions a yr. Espresso Fest Los Angeles will proceed this custom, bringing collectively trade professionals and trusted manufacturers for a complete three-day occasion.

Expertise and Be taught

At Espresso Fest Los Angeles, attendees can have entry to over 120 hours of academic content material, together with seminars, workshops, and discussions led by trade specialists. This in depth program is designed to assist espresso professionals in any respect ranges improve their information and expertise, with classes overlaying key areas similar to Enterprise Operations, Roasting & Inexperienced Espresso, and Abilities Coaching.

Academic Periods and Venues

Lectures and Seminars: With over 50 free seminars included with registration, attendees can study from trade specialists and seasoned professionals. These classes can be found on a first-come, first-served foundation.

Workshops: Restricted-capacity workshops hosted by trade main trainers and skilled educators provide lecture-style intensives with interactive elements, certificates packages, and personalised interplay, with charges starting from $49 to $299.

Listed below are only a few of the BRAND NEW workshops coming to Espresso Fest Los Angeles:

 

• Espresso and Espresso Grinder Necessities: Taught by Jason ‘Double J’ Johnson of Black Rabbit Service. This complete 90-minute workshop is tailor-made for espresso professionals wanting to grasp the intricacies of espresso grinders. Attendees will delve into grind dimension, extraction, and taste profiles, and obtain important technical coaching for upkeep and minor repairs.
• Creating a Wholesale Espresso Program: Taught by Kristen Hjelm of BUNN. This course is designed for espresso roasters and distributors trying to develop their model into new channels, discussing traits in product, packaging, gear, and pricing, and providing methods for diversifying enterprise plans.
• Constructing Your Espresso Vocabulary: Taught by Sandra Loofbourow of Loupe Espresso Consulting. This session focuses on enhancing sensory description expertise by understanding gustation and olfaction, and working towards taste recall and communication utilizing globally recognizable taste descriptors.
• Brewing Up a Buzz: Unconventional Advertising and marketing Methods: Taught by Ian Williams of Deadstock Espresso. This workshop explores distinctive advertising and marketing methods tailor-made to particular person manufacturers and communities, offering instruments to craft efficient and distinctive advertising and marketing plans.
• Enterprise Planning for Roasters: Taught by Marcus Younger of goodboybob. This hands-on course helps individuals develop enterprise and progress plans for roasting companies, overlaying startup prices, advertising and marketing, gross sales strategies, product growth, and branding.

Arms-On Coaching: quite a lot of small group courses provide hands-on coaching, sensible idea, and one-on-one apply time with devoted steerage from seasoned educators. These classes are designed to offer in-depth, sensible expertise in key areas:

• Dialing in Espresso
• Free Pour Latte Artwork
• Barista Fundamentals
• Cupping
• Tasting the Taste Wheel
• Espresso Machine Upkeep
• Various Milk Steaming Science
• Brewing Non-Espresso (Tea!) Based mostly Drinks

Every class is restricted in capability to make sure personalised consideration and ample apply time on the espresso machines, permitting attendees to refine their expertise and acquire confidence of their strategies.

Dialog Nook: An area on the present flooring devoted to panel discussions on essential matters. Hear from famend native espresso professionals and community with different enterprise homeowners.

Roasting Rig: Grasp the artwork of roasting with Mill Metropolis Roasters’ complete schooling classes held of their hallmark huge crimson roast truck. Uncover wide-ranging matters, from roasting foundations by to roastery structure and design.

Cupping Nook: Have interaction in thrilling cupping courses, competitions, hands-on tasting workshops, and mini-sessions introduced by Cafe Imports.

Enterprise Constructing Necessities: Brainstorm and study business-enhancing methods with fellow operators, introduced by Dillanos Espresso Roasters & Barista 22.

Barista Playground: An interactive zone for each new and skilled baristas to refine their expertise, introduced by Synesso, Ghost City Oats, and Easy Cart Programs.

Only a Few of the Notable Audio system at Espresso Fest Los Angeles

• Rachel Apple, Marketing consultant: Rachel has been a High quality Management Supervisor at George Howell Espresso Firm, performed a pivotal function at Cometeer; acted as a Head Choose for the Cup of Excellence, and can be a Head Choose, Sensory Lead, and Committee member for the US Barista Championships.

Chris Deferio, Proprietor/Founder, Keys to the Store Consulting: An award-winning espresso skilled with 23 years of trade expertise, Chris has held quite a few coaching,

• administration, and management roles. He’s a 3-time latte artwork champion and US Barista Championship finalist, and hosts the internationally acknowledged espresso podcast, Keys to the Store®.
• Kenneth Davids, Co-Founder, CoffeeReview.com: Kenneth has been a key determine within the specialty espresso motion for over 45 years. He has authored 4 influential books on espresso and co-founded CoffeeReview.com. His experience has been featured in workshops and seminars throughout six continents.
• Erica Escalante, Marketing consultant: Erica is a seasoned espresso skilled and former skilled baker. She owned and ran the Arrow Coffehouse in Portland for a decade, after which she jumped into huge roles for espresso firms in California similar to Canyon Espresso and Goodboybob. She now consults for cafes and bakeries, serving to them optimize operations and enhance profitability.
• Eric Grimm, Chief Expertise Officer, Ghost City Oats: With 16 years of expertise within the specialty espresso trade, Eric focuses on catering occasions, human assets, and neighborhood constructing. They co-founded Ghost City Oats, a barista-owned oat milk firm.
• Heather Kelley, Founder & CEO, Beverage Enterprise Consulting: With over 25 years within the espresso trade, Heather has labored with high manufacturers and held varied roles from barista to VP of Gross sales. She based Beverage Enterprise Consulting to assist others succeed within the espresso trade.
• Lauren Lathrop, Director of Schooling, Mill Metropolis Roasters: Lauren has served as a Head Choose and Nationwide Coordinator for the US Espresso Championships and is a Model Ambassador for Pacific Barista Collection. She emphasizes high-quality coaching and calibration with trade friends.
• Amanda-Jane Thomas, Founder and Co-CEO, Sip & Sonder: Amanda-Jane is an entrepreneur and lawyer who co-founded Sip & Sonder, a espresso home and roastery, and Sonder Influence, a nonprofit centered on empowering Black communities. She holds levels from Harvard Faculty and Harvard Legislation Faculty.
• Ian Williams, Founder, Deadstock Espresso: Ian is the founding father of Deadstock Espresso, a sneaker-themed espresso store in Portland. He beforehand labored at Nike and now focuses on distinctive advertising and marketing methods, espresso roasting, and sharing his distinctive concepts by huge boards similar to TEDx.

Latte Artwork World Championship Open (LAWCO)

Probably the most thrilling highlights of Espresso Fest Los Angeles is the Latte Artwork World Championship Open (LAWCO). This thrilling 64-competitor, bracket-style, sudden-death competitors options head-to-head matches between the world’s most gifted baristas. Every competitor produces one free-pour drink for the judges, utilizing solely milk and espresso – no etching, instruments, or powders allowed. The drinks are then scored, and the competitor with the best rating advances to the following spherical, whereas the loser is eradicated. This intense and visually beautiful competitors showcases the top of latte artwork ability and creativity.

Be a part of the Group

Espresso Fest is greater than only a tradeshow; it’s an immersive expertise that fosters thought management and stimulates enterprise progress throughout the specialty espresso neighborhood. Attendees can have the prospect to find new merchandise, discover rising traits, and interact deeply with the trade’s finest and brightest.

EVENT DETAILS

Location: Los Angeles Conference Heart, Los Angeles, CA

Dates: August 25-27, 2024

Don’t miss out on this invaluable alternative to boost what you are promoting and join with the specialty espresso neighborhood. Register now and reap the benefits of the various studying and networking alternatives Espresso Fest Los Angeles has to supply.

For extra info and to register, go to www.coffeefest.com

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