Giesen Roasting Options brand.
Dutch espresso roasting tools maker Giesen simply launched a complete rebranding, led by a reputation change from Giesen Espresso Roasters to Giesen Roasting Options.
The Ulft, Netherlands-based firm stated the brand new title is meant to replicate Giesen’s evolution as a globally targeted producer, because it affords a variety of apparatus options and software program past its conventional drum roasters.
The rebranding is supported by an all-new Giesen web site, which incorporates new product pages, new model property and sections for assist and spare components.
“On the coronary heart of Giesen Roasting Options lies a deep dedication to our model values — Dutch design and craftsmanship,” the corporate stated in an announcement of the rebranding. “These ideas have guided our journey from the very starting and proceed to form every part we do.”
A brand new Giesen “G” brand references the signature type of Giesen’s conventional industrial drum roasters, which function a curved four-sided hopper above the arch of the drum casing.
After launching as a steel store greater than 30 years in the past, Giesen shifted full-time into roaster manufacturing in 2006. Whereas the corporate continues to prove in style core fashions just like the 6-kilo-capacity W6 and 15-kilo W15, current years have additionally seen Giesen develop into further industrial-scale tools, electric-heat options, and customized roasting software program.
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