
As Donald Trump’s tariffs hit origin international locations like Brazil and Nicaragua, Espresso Watch urges U.S. espresso firms to take a stand.
BY EMILY JOY MENESES
ONLINE EDITOR
Featured picture by Nguyen Tong Hai Van
It’s solely been just a few weeks since United States President Donald Trump’s tariffs hit main coffee-producing international locations like Brazil, Nicaragua, and Vietnam—however shoppers and occasional firms within the U.S. are already starting to see the results, with espresso costs ticking upward on a regular basis.
The individuals most affected, nevertheless, aren’t café-goers within the states, however fairly, farmers in coffee-producing international locations. A brand new report launched by nonprofit Espresso Watch shares how the latest tariff wars have impacted producers at origin—and the way they’ve solely exacerbated long-standing inequities inside the espresso business.

“This isn’t solely about espresso. That is about justice,” says Etelle Higonnet, Director of Espresso Watch. “Trump’s tariff wars might be a poverty multiplier for coffee-growing international locations . . . (they) threaten to break down whole rural economies from Chiapas to Minas Gerais and past.”
It’s no secret that espresso is among the U.S.’ favourite drinks; surveys present that 66% of Individuals eat it on daily basis, with most ingesting a median of three cups per day. Due to this, espresso performs a big position within the U.S. financial system.
“Espresso generates vital wealth for the U.S. … (It) accounts for 1.2% of the U.S. GDP and helps 2.2 million jobs within the nation. For each $1 of imported espresso, $43 is generated within the American financial system,” shares Marco Matos, Govt Director of the Brazilian Espresso Export Council (CECAFÉ).
Nevertheless, the U.S. doesn’t develop nearly any of its personal espresso—it depends nearly completely on espresso from international locations within the World South, the place many espresso farmers dwell under the worldwide poverty line of $3.20 USD per day. To place it merely, producing international locations put within the exhausting work whereas the U.S. reaps the advantages.
Espresso Watch’s newest report exhibits that Donald Trump’s tariffs are additional intensifying the issue, pushing communities which might be already struggling even additional into poverty. Additionally they share an inventory of nations that might be most affected: Brazil, Vietnam, Indonesia, and Nicaragua are among the many record.
China Steps In + Updates on Mexico
Early final month, China reacted to Trump’s tariffs by opening its personal doorways vast to coffee-producing international locations, authorizing practically 200 Brazilian espresso firms to export espresso to the Chinese language market—the place espresso is turning into more and more in style alongside tea. The deal between China and Brazil is about to final for the following 5 years.
Espresso Watch additionally shares China’s announcement that it’s going to not cost import tariffs on African coffee-producing international locations.
Whereas China’s motion affords a brand new alternative to espresso producers in Brazil and Africa, different producing international locations proceed to attend for reprieve.
As well as, whereas the Trump administration had initially deliberate to extend tariffs on Mexico to 30%, an settlement made on August 1 put a pause on the transfer—nevertheless, a risk for tariff adjustments stays after November 1 if a brand new settlement will not be reached.

What’s Subsequent
In mild of their findings, Espresso Watch urges espresso shoppers and firms within the U.S. to proceed advocating for an finish to the tariff wars. “The present U.S. administration ought to exempt espresso from its tariff wars. Espresso farmers and farmworkers are already among the many world’s poorest individuals, and any extra assaults on their scenario may deepen their struggling,” the group shares of their report.
“Moreover, because the U.S. can produce solely a small fraction of the espresso it consumes—and has no real looking potential to scale manufacturing resulting from environmental constraints—tariffs successfully penalize home roasters, processors, and cafés with out serving any significant protecting or strategic objective,” they add.
The group additionally factors to international locations appearing as “position fashions” with reference to espresso importing, citing how Australia, Canada, and Norway haven’t any tariffs on espresso from any of the world’s prime ten producing international locations.
“The E.U., U.Okay., Japan, and Switzerland (along with the U.S.) are particularly problematic relating to their processed espresso tariffs, and civil society should urgently strain them to handle their unjust techniques,” the report states.
To learn the total report from Espresso Watch, click on right here. And for extra updates, go to the Espresso Watch web site right here.
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