Based by artiste Jaime Teo and former radio DJ Daniel Ong, Twelve Cupcakes was bought in 2016 to India’s Dhunseri Group for two.5 million.
The native bakery model Twelve Cupcakes has reportedly halted its operations after being positioned into provisional liquidation on October 29, as introduced in a discover on its web site’s homepage.
What started as Jamie Teo’s easy ardour for baking shortly blossomed right into a thriving enterprise when she and her husband opened the primary Twelve Cupcakes outlet at United Sq..
Their arrival marked the start of Singapore’s cupcake craze — instantly, cupcakes had been in all places, and Twelve Cupcakes was promoting out day by day.
The model’s success was unattainable to disregard. Individuals adored not solely the couple’s picture-perfect partnership but in addition their irresistibly moist, superbly frosted cupcakes. They popularised the now-iconic Purple Velvet Cream Cheese Cupcake — full with its signature heart-shaped topper — a design so beloved that it continues to encourage numerous imitations as we speak.
With speedy growth and rising queues at each retailer, it didn’t take lengthy for Twelve Cupcakes to sweetly take over Singapore’s dessert scene.
Reality to be instructed, the writing was on the wall for the model ever because it was bought. The hype was gone and there wasn’t a lot fanfare over its cupcakes like earlier than.
Good bye to one of the vital iconic native cupcake manufacturers in Singapore.
