Artemis Gavriilidou shares her ideas on her firm’s legacy, innovation by training, and her award-nominated podcast “Espresso Stain.” 

BY VASILEIA FANARIOTI
SENIOR ONLINE CORRESPONDENT

Featured photograph courtesy of The Barista League 

At this 12 months’s Host commerce present in Milan, Italy, we caught up with Artemis Gavriilidou: second-generation co-leader of drink mixer producer ARTEMIS. On the occasion, ARTEMIS celebrated its forty fifth anniversary: an enormous milestone in Artemis’ household’s journey.

From the day Artemis’ father constructed the primary ARTEMIS mixer in a small workshop, to as we speak’s international presence that continues to worth craftsmanship, training, and innovation, the model has remained true to its unique intent: human connection by espresso. On this candid dialog, Artemis displays on the corporate’s legacy, the timeless artwork of blending, and the stability between training and know-how.

She additionally shares her pleasure over a brand new artistic chapter, her podcast Espresso Stain, not too long ago acknowledged by the TIFF 2026 Podcast Competitors: a mission that extends her lifelong mission to inform the actual tales behind the espresso trade’s shining floor. 

Vasileia Fanarioti: This 12 months marks 45 years of ARTEMIS. While you pause and take into consideration that quantity, what does it imply to you personally—and to your loved ones’s legacy? 

Artemis: The primary thought that involves my thoughts is that point flies, and that the recollections of “yesterday” had been really recollections of 15 or 20 years in the past! This can be a nice realization, and one thing we must always all consider. Not as a worry, however as an inspiration: a motive to maneuver ahead, even when issues really feel arduous or not in our favor. 

While you act, once you refuse to remain nonetheless, nice work involves the floor—the work that lives inside you. And to attach this with my household’s legacy, as frequent as it could sound, staying true to your values, appearing to protect and develop them, is crucial work you’ll be able to ever do. 

Trying again over these 4 and a half many years, how has the espresso and beverage trade modified And the way has ARTEMIS advanced alongside it? 

Individuals come and go, concepts rise and fall. Even sorts of espresso, machines, and enterprise fashions change. However what stays the identical are the folks from each specialty who’re artistic, imaginative, and purpose-driven. They’re the explanation this trade retains transferring and rising. So though a lot of as we speak’s espresso world appears completely different, the facility that drives it’s nonetheless the identical: the respectable human issue that actually makes a distinction. 

Are there specific moments or milestones from the corporate’s historical past which have left a long-lasting impression on you? 

The moments after I realized that the trade acknowledges us—as a model, as folks—and respects our work and who we’re as people. These moments have been many, at completely different occasions all through these 45 years. 

When your dad and mom began this journey, do you suppose they might have imagined ARTEMIS reaching this level, or taking the course it has as we speak? 

I don’t suppose they might have imagined it! What they actually did was to at all times give their finest, with the means they’d at every particular second. They labored arduous, managed properly, and, as I discussed earlier, their values had been the power that guided them towards each objective. 

You and your brother characterize the brand new technology of management. What contemporary concepts or views have you ever introduced into the corporate since taking a extra energetic position? 

While you personal an organization, you’re probably not the one who can reply that query. The folks exterior the “ARTEMIS household” are! (Laughs). And never out of modesty, however as a result of as an entrepreneur, you make decisions each single day. You generate concepts on a regular basis and continuously put them into motion. 

I’m certain George and I’ve introduced many concepts and modifications to the trade, every in our personal manner—which is admittedly the perfect anybody can do. And I promise, there are extra to come back! 

ARTEMIS mixers have at all times been on the coronary heart of espresso tradition, from Freddo espresso (frothed Greek iced espresso), to signature drinks. What do you suppose makes that every day ritual of “mixing” so timeless? 

What I usually say, and really imagine, is that it’s all about simplicity. Particularly in our fast-paced and AI-driven occasions, mixing permits us to pause and luxuriate in life. Whether or not you’re consuming an excellent espresso, beverage, milkshake—no matter it’s—throughout your break, in a second of reflection, or with pals, it’s intertwined with life and pleasure. Can there be a greater cause? 

Know-how is altering quickly, however you’ve stated your focus is extra on training than automation. Are you able to inform us what which means in apply? And the way it shapes your organization’s philosophy? 

It’s a thought that has challenged me for a while, and the reply got here to me naturally in a dialog with a pal. ARTEMIS as an organization shouldn’t be in opposition to know-how. Personally, as a seeker of information, I can say that I wish to study all the things new that catches my eye or ear. 

However the truth that know-how makes youthful folks particularly depending on fast solutions and instantaneous options—usually not primarily based on their very own expertise or information—makes me unhappy. 

It’s like a takeaway meal: you order, and it’s at your door. You don’t have to consider the elements, go to the market, select what’s contemporary, put together, cook dinner, style, replicate. We’re a small gear within the trade, however our want is to teach, in each manner we are able to, the individuals who collaborate with our model. 

What does innovation appear like for ARTEMIS as we speak? Is it about new merchandise, new supplies, or new methods of connecting with baristas and low professionals? 

A terrific query that deserves an excellent reply—difficult, although! Many individuals see innovation solely when it’s flashy and loud. As an organization, we had been by no means loud. We made modifications in our merchandise that only some observed at first look. We constructed collaborations which have lasted for many years. 

Sure, we’ve at all times been innovating, wherever we felt we must always, and we’ll proceed to take action. Innovation is a phrase that may completely describe our father, and we proudly proceed to observe in his footsteps. 

As you look forward to the following few years, what excites you most in regards to the future—each for ARTEMIS and for the broader espresso group? 

I’ll reply this query with a want fairly than a straight reply: I hope “pleasure” will stroll hand in hand with “knowledge.” As a result of knowledge is rarely sufficient. 

Earlier than we wrap up, congratulations are so as! Your podcast “Espresso Stain” was simply chosen for the TIFF 2026 Podcast Competitors. What impressed you to begin it, and the way does it join together with your work in espresso and storytelling? 

Thanks a lot! Sure, the number of “Espresso Stain” was an excellent shock—and in addition the results of a spontaneous “sure” to TIFF’s invitation and problem. However “Espresso Stain” was additionally a mission launched earlier than it was “prepared.” So as soon as once more, a lesson realized: While you really feel like doing one thing, even should you don’t really feel prepared or excellent, simply do it! 

As for the story behind its creation, it was born out of a necessity to talk out loud about what the espresso trade really is. Actual folks, actual tales, challenges, struggles, wins, and failures—not only a fancy advert on social media or TV. 

My work has at all times been within the manufacturing facet of the trade, the place the backstage is usually invisible. But that backstage is crucial a part of the puzzle. I needed to share that half—the one product of actual folks, not simply manufacturers.  

Even when it began in an newbie manner, with the straightforward ambition to share ideas and experiences—mine and others’—it made an influence. It created a stain: the stain all of us go away behind. (That’s additionally the explanation for its title!) 

My hope is to encourage extra folks to pursue their goals and to comprehend that there are numerous paths they’ll take to realize them. And should I say: My ambition is to face by their facet as they achieve this, as a marketing consultant and a companion on that journey. 

ABOUT THE AUTHOR

Vasileia Fanarioti (she/her) is a senior on-line correspondent for Barista Journal and a contract copywriter and editor with a major deal with the espresso area of interest. She has additionally been a volunteer copywriter for the I’M NOT A BARISTA NPO, offering content material to assist educate folks about baristas and their work.

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