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New Atomic Espresso Roasters bag designs. All photographs courtesy of Atomic Espresso Roasters.
Peabody, Massachusetts-based Atomic Espresso Roasters unveiled an explosive new look in late 2024 by way of a complete model refresh.
As expressed on baggage of roasted espresso, new Atomic components embody a redesigned brand, vibrant colorways to determine particular espresso sorts, new art work and identify modifications for a number of blends.
The guiding mantra behind the refresh was “unfold constructive vitality,” in keeping with Atomic, which has grown all through the years into an expansive roastery in Peabody and a chilly brew facility in close by Danvers.
The espresso firm labored with the boutique design agency Heart Aligned to convey the brand new model to life, in keeping with Atomic Espresso Roasters Vice President of Operations Spencer Mahoney.
“Atomic reimagined their branding whereas staying true to some core components, just like the magnified atom on the entrance of the bag, which can seem like an summary sample at a fast look,” Atomic stated in an announcement shared with DCN. “And their astronaut icon, representing their ‘Area Cadet’ mix, is carried on past simply this one espresso and has change into an emblem of Atomic as a complete.”
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