
Meet Jocalm Chen: considered one of China’s first barista trainers to ship espresso schooling in signal language.
BY SARAH CHARLES
BARISTA MAGAZINE ONLINE
Photographs courtesy of Jocalm Chen
In Pu’er Metropolis, in China’s Yunnan province, a quiet revolution in espresso schooling is unfolding. Barista and educator Jocalm Chen lately turned an authorized barista coach by the Sustainable Espresso Institute (SCI). For China’s rising specialty espresso group, the achievement is critical. For the nation’s deaf group, the place an estimated 28 million folks face some listening to loss, it’s groundbreaking.
Jocalm, who’s deaf, is now one of many first trainers in China to ship espresso schooling in signal language. Her journey challenges assumptions about who can educate, compete, or lead within the espresso trade.

“By acquiring Q Grader and SCI Barista Coach certifications, I not solely gained systematic skilled data and instructing expertise, however extra importantly, it gave me better confidence and helped me understand that I, too, can educate and information others,” Jocalm informed Barista Journal. “Many deaf people should not incapable of studying espresso expertise—they only lack an academic technique they will actually perceive. I hope the inclusion of signal language will make espresso programs genuinely accessible.”
For Jocalm, instructing will not be solely about passing on brewing methods or sensory evaluation. It’s about illustration. “My progress can serve for instance to encourage others within the deaf group—to point out that we’re not restricted to working behind the scenes; we will also be frontline lecturers and maintain skilled authority,” she says.
Deafness stays a stigma in China that many have strived to beat through the years, demanding “equal schooling, not particular schooling” and implementing initiatives like these of the Borgen Venture, a non-profit group that’s addressing poverty and starvation and dealing in the direction of ending them—together with by initiatives designed to assist the deaf group.

Constructing Inclusive Pathways
Jocalm’s work is a part of a wider effort in China to make specialty espresso extra inclusive. Marty Pollack of Torch Espresso—a espresso producing, roasting, and schooling firm that has spent the final decade constructing deep, on-the-ground relationships with producers in Yunnan, Guatemala, and Kenya—has lengthy invested in supporting the deaf group by coaching packages, sensory workshops, and hiring graduates in his cafés.
Marty notes that creating alternatives for deaf baristas doesn’t simply profit people—it strengthens the trade: “When you’ve a staff that features alternative ways of speaking and perceiving espresso, it pushes everybody to be extra intentional and artistic.”
For deaf professionals, nonetheless, the limitations stay steep. Jocalm factors out three fundamental challenges:
- Communication hurdles with prospects and colleagues who’re uncertain the right way to work together with a deaf individual.
- Lack of signal language help in coaching and competitors environments.
- Heavy reliance on verbal communication in espresso outlets, from last-minute buyer requests to gear points.
Jocalm has tailored by advocating for clear communication strategies from the beginning, whether or not by easy signal language, WeChat messages, or written notes. “I’ve discovered to speak extra proactively as a substitute of ready passively,” she says. “A bit of shamelessness is usually a good factor.”
She additionally leverages social media to bridge gaps, posting movies that share each espresso data and signal language tutorials. A current spotlight she shares was interviewing Marty fully in signal language, which he’s additionally fluent in.
A New Mannequin for Espresso Training
By formalizing her coaching function, Jocalm helps redefine what accessible schooling seems to be like in China. Signal language programs, she argues, don’t simply profit deaf college students; they enrich all the espresso group. “It gives a cross-cultural expertise for listening to people as nicely, equivalent to in cafés which have deaf baristas,” she says.

Jocalm emphasizes that her path was made potential by others who believed in her, particularly colleagues who inspired her to pursue instructing: “With out their help, I may not have made it this far. I hope sooner or later I may give again and be another person’s guiding mild too.”
As she continues to show in Pu’er—probably increasing to Shanghai—her certification marks greater than a private triumph. It represents a shift in how the espresso trade in China, and globally, can acknowledge and nurture various expertise. By championing inclusivity, Jocalm is guaranteeing that espresso schooling growth in her nation is matched with the richness of equal alternative.
ABOUT THE AUTHOR
Sarah Charles (she/her) is a senior editor and author who is smart of the world’s messiest techniques—local weather, commerce, tradition, meals—by sharp storytelling, recent angles, and evaluation. She interprets international politics and economics into tales that present how they form our day by day lives, and vice versa. You’ll be able to attain her at sarahcharlz@gmail.com.
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