The brand new Probat roaster contained in the Pure Intentions Espresso headquarters in Charlotte, North Carolina. All photos courtesy of Pure Intentions Espresso.

Increasing its unadulterated pursuit of high quality wholesale espresso and repair in and round North Carolina, Pure Intentions Espresso just lately inaugurated a 16,000-square-foot manufacturing headquarters in southwest Charlotte.

A model new 60-kilo-capacity Probat P60 roaster is the first engine inside the brand new roastery, which sits a stone’s throw from the South Carolina state line. The corporate’s present 35-kilo U.S. Roaster Corp machine sits alongside the Probat within the roughly 3,500-square-foot manufacturing roasting house. 

The 35-kilo US Roaster Corp machine.

Further areas are allotted for packaging roasted coffees, chilly brew manufacturing and canning, delivery and receiving, and storage of dry items. Roughly 4,500 sq. toes of house is reserved for workplaces, the reception space and a coaching and cupping lab. 

Because it grows into its new residence, Pure Intentions additionally bids a fond adieu to its earlier manufacturing headquarters in an industrial space north of downtown Charlotte.

A chilly brew manufacturing space.

“The outdated facility was a little bit of a patchwork constructing that we made work for what we would have liked on the time,” Pure Intentions Founder Matt Yarmey informed DCN. “Our new house is a comparatively new constructing constructed for manufacturing and considerably extra properly suited to our wants. It’s not solely an improve in house but additionally in effectivity and objective.”

Within the coaching and cupping lab, longtime Pure Intentions Head Roaster and Director of Espresso Matt Whereas leads the analysis of samples, working in direction of crowd-pleasing however nonetheless fascinating choices, with inexperienced coffees coming from importers reminiscent of Hacienda La Minita, Volcafe and Crop to Cup.

Contained in the cupping lab.

“We don’t play an excessive amount of within the extremes of espresso taste notes,” Yarmey mentioned of the espresso program. “Most of our roasting ethos is to know what the majority of espresso drinkers take pleasure in about espresso and create that have in as excessive a top quality and complicated a profile as we will.”

Yarmey mentioned the only focus of Pure Intentions will proceed to be its wholesale roasting enterprise. The corporate doesn’t intend to host public programming on the new facility, nor does it function cafes of its personal. 

Baristas working for wholesale purchasers of Pure Intentions obtain free coaching within the roaster’s “expertise campus,” which now features a Nuova Simonelli Black Eagle espresso machine, a Marco SP9 pourover module, drip espresso makers of assorted sizes and extra specialised cafe gear. 

“Our total enterprise relies on different café, restaurant, and grocery retailer house owners trusting us and our skills,” Yarmey mentioned. “I’ve at all times believed that this makes us laser-focused on doing the suitable factor for our clients, staying nimble and aggressive to stay related and service-focused to maintain income flowing.”

Beforehand a director in danger advisory providers for a Charlotte-based consulting group, Yarmey based Pure Intentions in 2011 with a half-pound-capacity Gene Café air roaster in his house. One yr later his batch capability grew to 12 kilos with an Ambex roaster in a 900-square-foot industrial storage.

“It’s been unbelievable to expertise the expansion we’ve seen within the final 13 years,” mentioned Yarmey. “October 18 is our thirteenth birthday, and to now be occupying an area that looks like we will proceed that development provides us that rather more confidence in our future.”

Pure Intentions Espresso Founder Matt Yarmey.

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