Tokyo’s espresso scene is the stuff of legend, to not point out dozens of Sprudge options throughout the final 15 years and counting. At present we’re checking a brand new espresso bar within the coronary heart of Tokyo, delivering eye-catching design and critical espresso chops. That is PostCoffee in Shimokitazawa.
The 2024 Construct-Outs of Espresso is introduced by Ceado and Dona. The 2024 Construct-outs of Espresso is sponsored by Pacific Barista Sequence, La Marzocco, and Ghirardelli.
As advised to Sprudge by Pauline Daïd-Poisot.
For many who aren’t acquainted, will you inform us about your organization?
We’re a giant specialty espresso start-up in Japan, providing a subscription-based nationwide service, with additionally an internet platform to purchase unique merchandise, our personal roasted espresso beans, and of a number of over 31 companions (25 roaster companions from Japan and about six worldwide accomplice roasters).
Are you able to inform us a bit in regards to the new area?
We’ve determined to divide our HQ workplace in half and open an idea retailer/cafe within the eclectic and enjoyable district of Tokyo referred to as Shimokitazawa. It is a place of tradition the place younger folks love to satisfy (lot of conventional coffeehouses, thrifts outlets, day market, and music occasions). The imaginative and prescient for our cafe/concept-store is reflecting the imaginative and prescient of the corporate; a spot to sit back and expertise all kinds of coffees, regardless the place you’re at present at in your espresso journey. We provide solely specialty grade espresso and decaf. Employees speaks each Japanese and English. Since that is a part of our workplace, you’ll be able to spot uncommon issues equivalent to our CEO’s pull-up bar on the ceiling (comes early for iced espresso and train), gear that appealed to workers (Weber grinder, Kees van der Westen Speedster espresso machine, Supreme Moccamaster, our unique neon dripper V60SP….). We opened formally on the Worldwide Espresso Day on October 1st, 2023 however had a renewal in March, so we now have outdoors bench, desk, big sticker on window, and new merch. It’s an area the place you’ll be able to come freely to talk espresso with workers, scent some to take a look at, work utilizing our wifi ,or simply take a latte to-go in the midst of your purchasing day.
What’s your method to espresso?
We provide our in-house roasted coffees with Loring; since we’re additionally a subscription service, we make certain our lineup covers from gentle~medium~darkish roasts, in addition to have seasonal blends, specialty decaf, and number of processes. We additionally show the coffees we purchase from our 25 Japanese accomplice roasters. Since we’re eager on protecting it scrumptious and adapt to native expectations, all coffees displayed had been roasted at the least lower than three weeks in the past. We would like folks with a newbie stage in specialty espresso simply as professionals to seek out one thing enjoyable for them to check out/scent/focus on about when coming into our offline retailer.
Any machines, coffees, particular tools lined up?
Sure! The one I like essentially the most personally can be our neon dripper V60SP, an unique PostCoffee (made by Hario Japan), in seven colours. Employees use the colour they like finest on the day relying on their temper. For espresso, we have now the Speedster; for the background story, our CEO (Ryo Shimomura) beforehand purchased and imported it for his own residence use earlier than realizing it was uncommon in Japan and lots of espresso folks requested him to see it, so he opened his first cafe after which later based the start-up “PostCoffee”. We nonetheless use it to this present day, particularly for iced americanos fairly common in Asia. For scales, we have now Hario and Acaia. For grinders, we have now a Weber, Mahlkönig… We have now additionally AeroPress in fact, a Supreme Moccamaster we use extra for employees. We’re espresso geeks, so every time we discover one thing enticing we get it.
How is your venture contemplating sustainability?
We have now at coronary heart on engaged on this level and we began doing direct commerce from final 12 months with El Salvador. We’re working with Royal Espresso on a direct commerce venture in Ethiopia. We additionally work with companions who’ve at coronary heart to work on sustainability. For our in-house roasted espresso, we roast each day and ship immediately, to ensure to haven’t any loss and never over roast.
What’s your hopeful goal opening date/month?
We simply opened again in March 2024 🙂
Are you working with craftspeople, architects, and/or creatives that you just’d like to say?
Our CEO and his brother who’s COO additionally of the corporate from a really artistic background and did research in design. They’re extraordinarily motivated and inventive folks, in order that they construct the whole lot from scratch and crafted each factor they probably may (our sales space final 12 months at SCAJ, our benches and tables on the cafe, the window stickers and menu cart and so on…).
Thanks!
Cheers!
The 2024 Construct-Outs of Espresso is introduced by Ceado and Dona. The 2024 Construct-outs of Espresso is sponsored by Pacific Barista Sequence, La Marzocco, and Ghirardelli.