Two-thirds of United States adults who drank one thing apart from faucet water throughout the previous day drank espresso, in accordance with the newest biannual espresso market report from the U.S. Nationwide Espresso Affiliation (NCA).
In line with the NCA’s Nationwide Espresso Information Developments report (NCDT), the 66% mark surpasses bottled water (64%), tea (44%), soda (43%), and juice (25%) as People’ prime bought beverage alternative, based mostly on past-day consumption.
The identical research in Spring 2024 discovered that 67% of People drank espresso throughout the previous day, in comparison with 62% in 2020 and 59% 10 years in the past, in 2015.
In line with the NCA, the general development development over the previous 5 years has been fueled by specialty espresso consumption.
Whereas consumption of “conventional espresso” held comparatively regular, from 43% in 2020 to 42% in 2025, past-day specialty espresso consumption jumped from 39% in 2020 to 46% in 2025. (Word: The 2020 NCDT research being referenced was performed in January 2020, previous to the COVID-19 pandemic within the U.S.)
The NCA — which represents lots of the nation’s largest espresso roasters, merchants, logistics suppliers and allied firms — has been commissioning the NCDT report, which it dubs “The Atlas of American Espresso,” since 1950. The report offers knowledge on consumption traits throughout quite a few demographics associated to general consumption, drink varieties, preparation strategies, house vs. out-of-home consumption, shopper sentiments and extra.
The newest report is offered as a part of a broader market reporting package deal to NCA members and non-members for $550 and $1,499, respectively.
Listed here are among the huge takeaways from the Spring 2025 report:
Dwelling Is The place the Espresso Is
Dwelling continues to be the highest spot for espresso consumption, with 71% of past-day espresso drinkers saying they made espresso at house, in comparison with 63% in 2020.
Total, the uptick in house espresso consumption seems to have coincided with a slight downturn in out-of-home consumption — e.g. at an workplace, restaurant or espresso store. In line with the newest report, 16% of past-day espresso drinkers consumed a espresso made exterior the house, in comparison with 18% in 2020. 13 % of espresso drinkers mentioned they’d espresso each in house and out-of-home yesterday, in comparison with 19% 5 years in the past.
On-line Gross sales On the Rise
Whereas grocery shops stay the highest channel for at-home espresso buying, on-line gross sales of espresso look like on the rise, with 14% of individuals reporting buying espresso on-line in 2025, in comparison with 7% in 2020.
By retailer sort, grocery shops commanded 40% of the reported purchases, adopted by huge field shops (29%), membership shops (10%) or espresso outlets (5%). Notably, the 5% share earned by espresso outlets is unchanged since 2020.
The Endurance of Drip
In line with the Spring 2025 report, 62% of coffee-drinking adults have an automated drip machine at house, in comparison with 58% in 2020. Extra People even have single-cup brewers in 2025 (42%), in comparison with 40% 5 years in the past.
Instantaneous espresso noticed a notable leap over the previous 5 years, with 35% of espresso drinkers reporting taking prompt, in comparison with 27% in 2020.
Dwelling bean-to-cup machines, espresso machines, chilly brewers and handbook pourovers all noticed modest will increase in person share over the previous 5 years, whereas the French press noticed a modest decline, from 14% in 2020 to 12% in 2025.
The full report is offered right here.
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