We’re at all times grateful for any alternative to examine in on the work of Blueprint Espresso, one of many defining third wave espresso manufacturers of the midwest and nonetheless proudly collectively owned and operated since 2013. Blueprint’s new packaging design undertaking offers us a beautiful alternative to talk with Nora Brady, who’s a “member” at Blueprint and in addition a embellished barista competitors competitor. (Take a look at some 2013 and 2015 USBC protection from our archives.)

Packaging redesign is a critical second for any model, notably one nicely into its second decade like Blueprint. On this interview, Nora Brady tells us extra in regards to the staff method Blueprint took to this initiative, and the way packaging design helps a espresso firm convey what’s actually necessary to them in a tangible, hands-on approach.

As advised to Sprudge by Blueprint Co-Proprietor and Wholesale Director Nora Brady.

What was the inspiration behind this design?

We challenged ourselves to include extra details about the coffees into the packaging—whereas additionally reaching an aesthetic that’s cleaner, extra inviting, and nonetheless true to our model. The cardboard pockets have been our intelligent resolution. Every espresso is labeled by a detachable, interactive, and collectible card that’s tucked right into a pocket reduce into the entrance of the bag. On the shelf, the bag is vibrant blue with clear, daring graphics. Pull out the cardboard to discover a trove of details about the espresso, and prompts to work together with as you brew.

Who designed it?

We designed these in-house. The staff engaged on this undertaking consisted of our graphic designer Mary Grayson Batts, Member & Wholesale Director Nora Brady, and Member & Director of the Roastery Mike Marquard.

From first imaginative and prescient to closing product, how lengthy did the design course of take?

We began sketching concepts in August of 2023, and the brand new baggage hit the cabinets on August 23, 2025—so the method took about 2 years from begin to end.

Inform us about a few of your favourite design particulars.

On the playing cards, we integrated areas for the client to take their very own notes as they brew. It’s a mild immediate to file issues like grind setting, water and low dose, and brew time, in addition to tasting notes and different ideas. We expect it’s a fantastic device to assist prospects dial in brew parameters and file their impressions.

Are there key parts of the packaging meant to teach the patron? (e.g., origin information, tasting notes, brewing ideas)

The entire above! The playing cards embrace sourcing notes—a number of phrases in regards to the producers that grew the espresso and why we’re proud to associate with them. We additionally included tasting notes from our staff. On the reverse, we offer stats like area and elevation, processing type, and varieties. For our blends, we’ve included step-by-step brewing guides.

Are any of the packaging supplies recyclable or compostable?

The playing cards are printed on uncoated paper, in order that they’re absolutely recyclable.

How does the bundle design replicate the corporate’s general branding and messaging?

We deeply worth transparency and intentionality. A part of the explanation for our firm’s identify is our want to supply a blueprint to brew glorious espresso at dwelling. On the similar time, we at all times need to be welcoming and welcoming—by no means inaccessible. By specializing in easy and daring graphics on the bag, after which offering a wealth of knowledge on the playing cards, we discovered an ideal steadiness of being each approachable and informative. We expect this packaging superbly represents the considerate design and high quality of craft that we’re recognized for.

Thanks!

Blueprint Espresso is accessible on-line, at their St. Louis cafes, and wholesale companions and stockists within the area and throughout the nation.