Each Friday, Excellent Every day Grind rounds up the highest espresso trade information from the week.
Editor’s be aware
After threatening to slap 50% tariffs on Brazil in July, US President Donald Trump has delivered on his promise.
Over 35% of the nation’s imports now face a staggering 50% levy when getting into the US – a 40% enhance from the preliminary tariffs introduced in early April. Many assert that the explanations for such a steep rise are political, somewhat than about levelling the commerce taking part in discipline.
Former Brazilian President and Trump ally Jair Bolsonaro is going through prosecution for an alleged coup try, and the brand new US tariffs are thought-about by many as retaliatory and punitive.
Fifty p.c import levies on Brazilian beans is more likely to imply larger market costs. However there may be hope of a espresso exemption.
US Secretary of Commerce Howard Lutnick not too long ago mentioned Trump has agreed to a zero-tariff coverage for pure sources not grown within the US – together with espresso (though Hawaii and Puerto Rico develop espresso, albeit in small volumes). Lutnick added, nonetheless, that the exemption will solely apply to nations which have agreed commerce offers with the US. As of now, Brazil isn’t one in all them.
The implications of the rising commerce battle between the US and Brazil are world, and solely time will inform whether or not a deal shall be made.


High tales of the week
- Mon, 28 Jul – Producer & Roaster Discussion board to return to El Salvador on 26 & 27 March 2026. The discussion board will happen on the Hilton San Salvador, ten years after the first-ever version in a mill in Santa Ana, El Salvador, in 2016. The following version will host numerous occasions, together with Central America: Soil of Excellence by Belco, Cacao Masters Cup, World Roasting Contest, Chilly Brew Championship by Toddy, PRF Matchmaking, and extra. (San Salvador, El Salvador)
- Tue, 29 Jul – Uganda’s espresso income greater than doubles on value surge. Information from the Uganda authorities reveals earnings rose from US $1.14 billion in June 2024 to US $2.22 billion in the identical month this yr. Export volumes reportedly climbed 27% to 7.77 million 60kg luggage, pushed by a nationwide manufacturing push following excessive market costs. (Kampala, Uganda)
- Thu, 31 Jul – Luckin Espresso posts document US $1.72bn Q2 income. Second quarter income, revenue, and outlet progress all surged in 2025 following vital investments in new roasteries, a central provide hub in Yunnan, and commerce agreements with Brazil. Luckin now operates 26,206 shops globally, including 2,085 China and Hong Kong shops in Q2, alongside six in Singapore, 16 in Malaysia, and two within the US. (Xiamen, China)
- Thu, 31 Jul – All dates and places introduced for 2026 World Espresso Championships. The World Latte Artwork Championship will run from 10 to 12 April in San Diego, California, US; Cup Tasters Championship from 7 to 9 Could in Bangkok, Thailand; Brewers Cup, Espresso Roasting, and Espresso in Good Spirits from 25 to 27 June in Brussels, Belgium; and the Barista Championship from 23 to 25 October in Panama Metropolis, Panama.
- Fri, 1 Aug – US implements recent wave of sweeping tariffs, however Commerce Secretary hints espresso could also be exempt. Over 35% of Brazil’s exports face 50% levies, whereas India, Vietnam, and Indonesia have been hit with 25%, 20%, and 19% tariff charges, respectively. Lutnick mentioned pure sources not grown within the US, corresponding to espresso, might enter the US commerce obligation‑free pending additional negotiations. (Washington, DC, US)
Trade information
- Mon, 28 Jul – Burger King to put money into chilly espresso choices as meals gross sales decline. The quick meals chain launched chilly foam iced espresso drinks in 4 completely different flavours – vanilla, mocha, black, and plain – within the US because it invests in its beverage vary to seize a few of the US $54 billion out-of-home espresso market amid flagging meals gross sales. (Miami, Florida, US)
- Mon, 28 Jul – UN FAO director-general calls to remodel world espresso worth chain. Qu Dongyu urged on the UN Meals Programs Summit +4 panel that pressing motion is required to construct local weather resilience, market readiness, and inclusive funding for over 25 million smallholder farmers, framing transformation as important for fairness and sustainability. (Addis Ababa, Ethiopia)
- Tue, 29 Jul – Meals and supply gross sales drive Phuc Lengthy’s income progress. Masan Group’s espresso chain noticed bakery, pastry, ice cream, and yoghurt gross sales soar 43% yr‑on‑yr in Q2 after investing in meals and supply channels, which the corporate credited as key contributors to general income progress. (Ho Chi Minh Metropolis, Vietnam)
- Tue, 29 Jul – Coulée Espresso names David Schultz new chief income officer. The automated EcoPour system producer appointed the 25-year CPG gross sales veteran to spearhead distribution and go-to-market growth throughout hospitality, retail, and out of doors channels, constructing on its compostable pour-over innovation. (Ketchum, Idaho, US)
- Wed, 30 Jul – Chilly espresso drives 56% gross sales progress for Caffè Nero. The UK chain’s chilly drink gross sales rose 56% year-on-year, led by the iced velvet americano and glowing spritz launches, contributing to a 12% enhance in world fourth quarter revenues. (London, UK)
- Wed, 30 Jul – NCA updates its chilly brew security information for producers. The affiliation launched an up to date Chilly Brew Security Information detailing meals security and regulatory necessities for prepackaged RTD chilly brew, noting 18% of American adults consumed chilly brew weekly – a 29% rise since 2020. (New York Metropolis, New York, US)
- Wed, 30 Jul – JDE Peet’s studies 22% natural gross sales enhance in first half of 2025. Complete reported gross sales elevated nearly 20% to €5.045 bn (US $5.77 bn), with revenue for the interval rising by greater than 17%. The constructive outcomes come amid the long-term “Reignite the Wonderful” plan to simplify the corporate’s working mannequin. (Amsterdam, Netherlands)
- Thu, 31 Jul – Danone sues Chobani over chilly brew branding. Danone filed the lawsuit in Manhattan federal courtroom, accusing Chobani’s La Colombe of infringing its Shiny & Mellow trademark and packaging design launched in January 2021. (New York Metropolis, New York, US)


Companies on the market
New launch
- Wed, 30 Jul – Starbucks trials coconut water chilly brews and protein‑infused foams. The chain is testing chilly brew and matcha made with coconut water, agave‑sweetened syrups, a sugar‑free vanilla latte topped with banana protein foam and new gluten‑free, vegan and vegetarian meals choices to enchantment to well being‑aware clients. (Seattle, Washington, US)
- Thu, 31 Jul – Espro opens first espresso bar in Toronto. The French press producer opened its first Toronto café in The Seashores, that includes coffees from La Cabra and Onyx Espresso Lab. (Toronto, Ontario, Canada)
Milestone
- Tue, 29 Jul – Covoya Specialty Espresso indicators MoU to advance gender fairness in espresso. The specialty inexperienced espresso importer formalised its collaboration with US Ladies in Espresso to assist its Café Delas initiative, which is now in its fifth yr and has expanded to incorporate extra coffee-growing areas. The MoU outlines key joint actions corresponding to storytelling, instructional outreach, market engagement, and shared premiums for capability constructing amongst ladies producers. (Windfall, Rhode Island, US)
- Wed, 30 Jul – Willoughby’s Espresso & Tea marks fortieth anniversary with museum exhibit. The New Haven roaster will unveil its unique Chapel Road signal and first espresso machine on the New Haven Museum on 5 August, with particular beverage pricing throughout its 4 Connecticut places to thank clients and honour its micro-roasting and direct-trade heritage. (New Haven, Connecticut, US)
Commerce & manufacturing
- Mon, 28 Jul – Brazilian authorities makes use of tariff menace to defend espresso exports. The US’ 50% tariffs on nearly all of Brazilian items stoked alarm amongst espresso growers and exporters, prompting trade teams to rally behind President Lula’s protection of agricultural pursuits and bolstering his picture as protector of key commodity markets. (Brasília, Brazil)
- Mon, 28 Jul – Cooabriel launches cocoa pilot challenge in Bahia. The Brazilian conilon espresso cooperative will work with Cargill in southern Bahia to supply roughly 10,000 60kg luggage of cocoa utilizing present espresso farmers, as a part of efforts to revive Brazil’s cocoa output after the Eighties illness epidemic. (Salvador, Brasil)
- Mon, 28 Jul – Saudi Arabia goals to plant 50,000 espresso seedlings by the tip of 2025. The federal government’s agricultural diversification programme will set up nurseries and plant seedlings throughout the Jazan, Riyadh, and Asir areas, aiming to spice up native manufacturing, foster farmer participation, and scale back import reliance by late 2025. (Jazan, Saudi Arabia)
- Tue, 29 Jul – Kenya to geo-map espresso farms to fulfill EU deforestation guidelines. The Agriculture Meals Authority has mapped 30% of Kenya’s 109,384 ha coffee-growing areas utilizing satellite tv for pc imagery. It goals to finish geo‑mapping by November to adjust to the EUDR traceability necessities. (Nairobi, Kenya)
- Fri, 1 Aug – Cecafé and BSCA urge exemption of Brazilian espresso from US tariffs. The Brazilian Espresso Exporters Council and the Brazilian Specialty Espresso Affiliation referred to as on Washington to exempt Brazilian espresso from the 50% duties. The US imports roughly 2 million luggage of Brazilian espresso yearly, producing round US $550 million. The 2 associations urged fast dialogue to reverse the choice. (São Paulo and Varginha, Brazil)
Analysis
- Mon, 28 Jul – Espresso consumption linked to decrease migraine threat. Mendelian randomisation by Ayin Chen at Shulan Hospital in Huzhou discovered a big inverse affiliation between genetically predicted espresso consumption and migraine threat, with 7-methylxanthine lowering the chance and caffeic acid sulfate rising it. (Huzhou, China)
- Mon, 28 Jul – Average espresso and tea consumption linked to slower cognitive decline. A potential examine of 8,451 UK Biobank individuals aged 60 and above discovered that reasonable espresso consumption (β = 0.07, p < 0.001) and reasonable to excessive tea consumption (β = 0.06, p < 0.01) had been linked to slower decline in fluid intelligence and fewer reminiscence errors over follow-up. (London, UK)
- Tue, 29 Jul – Espresso and tea linked to diminished osteoporosis threat. Meta-analysis of 14 observational research involving 562,838 individuals discovered espresso drinkers had 21% decrease odds of osteoporosis (OR 0.79) and tea drinkers had a 25% decrease threat (OR 0.75), with stronger safety at larger consumption frequencies. (Lausanne, Switzerland)


Occasions & competitions
- Tue, 29 Jul – Espresso Week Berlin pronounces full schedule for 22 to 25 September. The town-wide occasion will host over 50 workshops and cuppings, ten competitions, 25 group meet‑ups, and 40 excursions and talks. The Berlin Espresso Competition shall be held on 26 & 27 Sep, that includes greater than 100 exhibitors and several other latte artwork competitions. (Berlin, Germany)
- Wed, 30 Jul – Hotelex Shanghai 2026 dates unveiled. The occasion’s thirty fourth version will run from 27 March to 2 Apr 2026 on the Nationwide Exhibition and Conference Centre in Shanghai. The expo is anticipated to characteristic over 3,000 exhibitors and greater than 420,000 attendees from 120 nations, and can host summit boards, worldwide competitions, and occasional innovation. (Shanghai, China)
- Thu, 31 Jul – Thailand and El Salvador CoE public sale outcomes introduced. On the Thailand public sale, Discovery Espresso Farm’s washed Gesha lot scored 90.80 factors and was bought by UNO and Baristaneer Espresso Academy for US $50.60/lb. In El Salvador, Santa Rosa’s honey Pacamara obtained the best rating of 90.93 factors, whereas Los Naranjos’ honey Gesha obtained the best bid of US $55.90/lb.
- Thu, 31 Jul – The eleventh Vienna Espresso Competition confirmed for 12 to 14 September. The occasion will happen at Marx Halle and can characteristic espresso tastings, lectures on fermentation and pricing dynamics, barista and latte artwork competitions, workshops, and AI in gastronomy and cultural showcases by espresso champions Katharina Brun and Eline Ferket. (Vienna, Austria)
Listed here are a number of espresso information tales from earlier weeks that you just may discover fascinating. Have a look:
- Tue, 22 Jul – Compass Group to accumulate Vermaat for €1.5bn. The UK caterer will purchase Vermaat’s community of 180 eating places, deli counters, and occasion venues throughout the Netherlands and Belgium for €1.5bn, bolstering its continental foodservice and hospitality portfolio. (London, UK)
- Thu, 24 Jul – Starbucks revives Reserve model with Taipei flagship retailer. The 21,000 sq ft Taipei Reserve Dream Plaza in Xinyi District consists of espresso, bakery and Teavana zones, a reservation-only Siren’s Lounge with curated tastings, plus Sensory and Espresso Expertise workshop rooms. (Taipei, Taiwan)
- Fri, 25 Jul – McDonald’s to trial new CosMc drinks, together with espresso choices, in 500 chosen retailers. The quick meals chain will trial a line-up together with iced coffees, fruit-flavoured refreshers, power drinks, and craft sodas from 2 September at 500 retailers in Colorado, Wisconsin, and surrounding states. (Chicago, Illinois, US)
Picture credit: Vienna Espresso Competition
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