Each Friday, Good Every day Grind rounds up the highest espresso trade information from the week.
Editor’s observe
Espresso value volatility solely continues. After falling to a seven-month low of US $2.86/lb in early July, the C value had risen sharply to US $3.15/lb by mid-July, now settling round US $3.
The spike comes off the again of US tariff and Brazil frost issues. President Trump’s menace to impose 50% levies on Brazilian imports by 1 August despatched the market right into a frenzy. Merchants rushed to safe shipments earlier than the deadline to keep away from the extra prices.
In the meantime, Climatempo forecasted a chilly entrance by a few of Brazil’s coffee-growing areas, probably bringing crop-damaging frost. Collectively, the tariff and frost issues gas a bullish market.
Though Brazil’s finance minister said that the nation wouldn’t hand over negotiating with the US, he acknowledged {that a} commerce deal will not be reached by 1 August. If the 50% tariffs are carried out, international espresso commerce will take an enormous hit.
US shoppers would in the end pay the worth, whereas Brazilian producers and exporters might shift to extra beneficial markets, akin to China, which lately revoked all import taxes on 53 African nations.


High tales of the week
- Mon, 21 Jul – Espresso costs rise following tariff and frost issues in Brazil. Arabica futures peaked at US $3.15/lb and have since stabilised round US $3/lb, after US President Trump threatened to implement 50% tariffs on Brazil. September ICE Robusta rose 2.10 % to US $3,289/tonne on forecasts of frost in Brazil’s key coffee-growing areas, elevating issues over potential crop harm. (São Paulo, Brazil)
- Tue, 22 Jul – Farmers Bros. explores sale choices after sustained losses. The US espresso roaster and distributor is assessing sale or merger choices and different enterprise fashions, as excessive inexperienced espresso prices and weak US client confidence weigh on its return to profitability. Farmer Brothers bought property value roughly US $100m to TreeHouse Meals in June 2023. (Torrance, California, US)
- Tue, 22 Jul – Brazil flags threat of no US commerce deal by 1 August . Finance Minister Haddad mentioned contingency plans might redirect exports and help susceptible industries, together with espresso, with out mirroring US tariffs and escalating pressure. Haddad emphasised that Washington has but to answer Brazil’s Might commerce proposals forward of the 50% responsibility deadline. (São Paulo, Brazil)
- Wed, 23 Jul – Espresso consumption linked to decreased stress‐induced despair and anxiousness. A latest research revealed within the European Journal of Pharmacology, which used a power stress mannequin in mice, confirmed that caffeine pre‑remedy prevented despair‑like and anxiousness‑like behaviours, suggesting espresso’s neuroprotective function towards stress‑triggered temper problems. (London, UK)
- Thu, 24 Jul – Purposes open for World Espresso Awards to have fun roasting excellence. Specialty espresso roasters of all sizes from the US, Canada, Europe, and coffee-producing nations are invited to submit their finest coffees throughout outlined classes. Entries might be blind judged by a global panel of consultants. Regional winners will advance to the worldwide finals at Producer & Roaster Discussion board El Salvador in March 2026.
- Fri, 25 Jul – Bipartisan letter from US representatives urge removing of tariffs on espresso. Representatives Jill Tokuda (D-Hawaii) and William Timmons (R-South Carolina) despatched a bipartisan letter to the US Commerce Consultant Ambassador Jamieson Greer, noting that home espresso output meets lower than 1% of nationwide demand and calling for the removing of inexperienced espresso duties to help roasters and shoppers. (Washington DC, US)
Trade information
- Mon, 21 Jul – Tims China appoints Lars Huang as model ambassador. The singer‑songwriter and social media influencer Lars Huang will spearhead on-line advertising campaigns, lead new merchandise launches, and seem at in‑retailer occasions to spice up Tims China’s profile amongst Gen Z shoppers. (Shanghai, China)
- Wed, 23 Jul – Advantage Espresso raises US $30 ,000 for Kerr County flood aid. The San Antonio roaster gave proceeds from 12 July espresso gross sales to the Kerr County Flood Aid Fund, marking its highest single‑day contribution and reflecting sturdy group backing throughout its 13 cafés in San Antonio, Austin, and Dallas. (San Antonio, Texas, US)
- Thu, 24 Jul – Nespresso expands Café Joyeux collaboration in US. The Swiss big launched a limited-edition Vertuo capsule on 23 July, coinciding with its pledge to donate US $500,000 to Café Joyeux, which trains and employs folks with mental and developmental disabilities. (New York Metropolis, New York, US)
- Thu, 24 Jul – Iced espresso gross sales bounce 33% as UK grocery inflation climbs to five.2%. Worldpanel by Numerator knowledge present that grocery value inflation rose to five.2% within the 4 weeks main as much as 13 July, its highest since January 2024. In the meantime, heat climate drove a 33% surge in iced espresso gross sales, as consumers sought chilly espresso merchandise. (London, UK)
- Fri, 25 Jul – Alsea franchise Starbucks gross sales rebound in Europe. The Starbucks licensee posted optimistic Q2 buying and selling in France, Spain, and Portugal, ending 5 consecutive quarters of like-for-like gross sales decline and indicating that client boycotts, which affected the chain final 12 months, have eased. (Paris, France)
- Fri, 25 Jul – Dutch Bros CEO outlines espresso high quality and progress priorities. Christine Barone pledges to maintain signature espresso recipes unchanged whereas increasing drive-thru capability, boosting cell ordering and loyalty options, and investing in sustainable espresso sourcing and barista coaching to keep up consistency because the chain scales. (Grants Go, Oregon, US)
- Fri, 25 Jul – Pret A Manger appoints Felipe Athayde as US president. Athayde, the previous president of Tim Hortons US, will lead the UK chain’s US operations and goal growth past its 66 North American retailers, together with over 40 within the New York metro space. (New York Metropolis, New York, US)
Companies on the market
- Mon, 21 Jul – Alimentation Couche-Tard pulls $47 billion 7‑Eleven bid. The comfort retailer chain withdrew its August 2024 proposal to accumulate Seven & i Holdings after accusing the Tokyo-based group of withholding key monetary knowledge and intentionally delaying discussions, thereby ending its multi-year takeover pursuit. (Laval, Canada)
- Wed, 23 Jul – Sim Trava bolsters Costa Espresso franchise with 21‑retailer acquisition. The Cheshire-based operator elevated its licensed Costa Espresso websites from 58 to 79 by buying 21 retailers from QFM Group, turning into one of many chain’s largest UK franchisees behind the Scoffs Group. QFM exits to give attention to its KFC, Taco Bell, and Dunkin’ licences. (Northwich, UK)


New launch
- Mon, 21 Jul – Rook Espresso to open 11,000 sq ft HQ and double chilly brew capability. In November, the New Jersey specialty espresso roaster will relocate to a brand new Tinton Falls facility that includes an expanded roastery, automated chilly brew manufacturing, and a tasting room, with the purpose of boosting direct-to-consumer and wholesale provide. (Tinton Falls, New Jersey, US)
- Tue, 22 Jul – Reborn Espresso expands into Georgia and Armenia, signing a US $1.7m franchise deal, and secures US $1.3m China licensing settlement. The California-based specialty espresso chain granted IG Worldwide unique rights to open Reborn Espresso retailers in Tbilisi, Batumi, and Yerevan underneath a regional licensing partnership facilitated by the Arjomand Group, marking its first entry into the 2 markets. Reborn Well being Items Co Ltd will assist develop and sublicense retailers throughout mainland China, concentrating on provinces together with Guangdong, Liaoning, and Sichuan. (Brea, California, US)
- Wed, 23 Jul – DiFluid launches CoffeeOS app for espresso brewing. The brand new app, which can steadily substitute DiFluid Café, permits customers to trace and analyse varied knowledge units, together with particle dimension distribution. CoffeeOS additionally permits customers to calculate brew ratios and convert grind settings between totally different fashions. (Shenzhen, China)
- Thu, 24 Jul – Terres de Café launches first Belgian outlet in Brussels. The French specialty espresso roaster opened its debut café in Brussels and is concentrating on its neighbouring nation, Luxembourg, for a late-2025 launch because it expands its worldwide footprint. (Brussels, Belgium)
- Fri, 25 Jul – Kerry opens expanded RD&A facility in Jakarta. The 1,200 sqm area options two devoted flavour creation and utility labs for candy and savoury functions, a completely outfitted sensory suite, and a collaborative Co-Creation Lab the place prospects can work alongside Kerry’s scientists, flavourists, and utility consultants. (Tralee, County Kerry, Eire)
Milestone
- Mon, 21 Jul – Biggby Espresso launches first model refresh in 30 years. The specialty espresso chain rolled out up to date visuals with the tagline “Biggby Makes it Higher,” emphasising farm‑direct sourcing, partnerships with franchisees and farmers, barista‑led group engagement, and core folks‑first values forward of its thirtieth anniversary. (East Lansing, Michigan, US)
- Thu, 24 Jul – Matthew Algie doubles Q grader ranks. Estelle MacGilp, Head of Espresso Sourcing, and Gosia Lendzioszek, Account Growth Supervisor, have each certified as Q Graders underneath the newly “Developed Q” certification programme. (Glasgow, Scotland)
- Fri, 25 Jul – Fiorenzato earns EcoVadis gold award. The award locations Fiorenzato among the many high 5% of firms worldwide for its efficiency throughout atmosphere, labour and human rights, ethics, and sustainable procurement. (Veneto, Italy)
- Fri, 25 Jul – Casa Espresso Roasters celebrates twenty fifth anniversary with refreshed branding. Previously Casa Espresso, the Yorkshire specialty espresso roaster turned the primary firm in Bradford to roast its personal espresso in 2014. To mark the twenty fifth anniversary and rebrand, Casa Espresso Roasters will host a sequence of occasions over the following 12 months, together with tasting classes, roastery open days and inventive collaborations. (Bradford, UK)
Commerce & manufacturing
- Tue, 22 Jul – Nestlé begins reforestation programme in Brazil’s espresso areas. Nestlé Brazil plans to revive 3,000 ha of degraded land round Minas Gerais, partnering with native farmers and NGOs to plant 500,000 native timber by 2027, combine agroforestry practices on espresso farms, and improve carbon seize. (Belo Horizonte, Brazil)
- Wed, 23 Jul – Guerrero emerges as espresso powerhouse underneath federal help programme. As a part of SADER’s Cosechando Soberanía en Café, which is investing MX $1.2 billion to double nationwide output and help 350,000 producers, the Mexican state has seen a surge in plantings and yields, rising into Mexico’s high 5 producing states with enhanced value reference and technical help. (Mexico Metropolis, Mexico)
- Wed, 23 Jul – US sanctions threaten Latin American fertiliser provide. Latin American farmers threat shortages if the US targets consumers of Russian fertilisers that provide farms in Brazil and Mexico. Brazil covers a 3rd of the demand, and Mexico sourced over US $580 million final 12 months, leaving few options. (São Paulo, Brazil)
- Fri, 25 Jul – Brazilian espresso exporters might shift focus to China and Philippines. In accordance with GlobalData, the proposed 50% US tariffs on Brazilian espresso imports, efficient from 1 August, will immediate exporters to focus on rising demand in China and the Philippines, diversifying past the normal US market to mitigate tariff-related income losses. (São Paulo, Brazil)


Analysis
- Mon, 21 Jul – Espresso linked to decrease frailty threat in older adults. A Dutch cohort research of adults over 55 discovered that ingesting 4 or extra cups of espresso each day decreased the percentages of frailty by 64% in contrast with two or fewer cups, with advantages attributed to espresso’s antioxidant and anti inflammatory properties. These advantages have been discovered to persist after way of life changes. (Amsterdam, Netherlands)
- Tue, 22 Jul – Scientists hyperlink local weather change to international espresso value spikes. The Environmental Analysis Letters research hyperlinks excessive climate tied to local weather change, together with droughts, heatwaves, and frosts in main coffee-producing areas, to latest value hikes for arabica and robusta, warning that ongoing volatility might push prices increased for roasters and shoppers. (London, UK)
Occasions & competitions
- Tue, 22 Jul – Espresso Week Berlin will characteristic workshops, talks, and competitions. The programme runs from 22 to 25 September, providing over 50 workshops and cuppings, 25 group meet-ups, 40 excursions and talks, and ten competitions, culminating in Espresso Pageant Berlin on 26 & 27 Sep, that includes over 100 exhibitors and latte artwork competitions. (Berlin, Germany)
- Wed, 23 Jul – Artistic Espresso Week will happen in Durban on 30 & 31 July. The 2-day occasion at FNB’s Acacia Home will characteristic tastings, lectures, a group lunch, espresso celebration, mini origin tour, Colombian pop‑up café, and an unique Omakase Expertise with World Barista Champion Mikael Jasin in partnership with The Residing Room. (Durban, South Africa)
- Thu, 24 Jul – The Barista League to host first Africa version in August. Scheduled for 17 August at Nairobi Road Kitchen, the occasion will characteristic 12 barista groups competing throughout three multidisciplinary rounds, alongside a DJ, drinks, and interactive actions in an inclusive format that celebrates the espresso group. (Nairobi, Kenya)
- Thu, 24 Jul – Guatemala CoE public sale high lot sells at US $143.10/lb. The Unique Washed Gesha lot from La Gran Manzana scored 91.15. A Pure Gesha from Las Macadamias ranked the best within the Unique Pure & Honey class. Within the One in all a Type class, a mix of Bourbon, Caturra, Catuai Amarillo, Typica, H1, and Parainema scored 89.26 factors. (Guatemala Metropolis, Guatemala)
- Fri, 25 Jul – Malaysian Worldwide Meals & Beverage Commerce Truthful set for Kuala Lumpur. The twenty third version takes place from 30 July 30 to 1 August on the Kuala Lumpur Conference Centre, that includes over 450 exhibitors throughout seven industries, together with espresso and tea. The occasion attracts round 11,500 guests from over 40 nations yearly. (Kuala Lumpur, Malaysia)
- Fri, 25 Jul – Espresso robotics to characteristic at China‑Africa Expo. The fourth China‑Africa Financial and Commerce Expo will showcase AI‑pushed espresso and beverage kiosks by Shenzhen’s Anno Robotic, utilizing six‑axis robotic arms to automate espresso, tea, cocktail, and ice‑cream preparation for twenty-four/7 service. (Changsha, China)
Listed below are just a few espresso information tales from earlier weeks that you simply would possibly discover attention-grabbing. Have a look:
Photograph credit: Westrock Espresso
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