London, 11 July 2024 –FAEMA, a Cimbali Group model, is happy to announce the launch of the E61 CULT, a brand new model of probably the most iconic and recognisable espresso machine within the model’s whole product portfolio. With a proud historical past and a legacy relationship again over 60 years of excellence within the espresso world, the E61 CULT isn’t just a machine, however a real fashion icon.
All the time admired and chosen by business professionals, together with baristas and low connoisseurs, in addition to designers, cooks and stars of movie, sport and style, the E61 nonetheless represents a timeless legend due to its unmistakable design, a lot in order that it has been chosen by cafés and eating places all around the world, together with the Louis Vuitton Café in Osaka, Yves Saint Laurent Café in Paris, the Fondazione Prada’s Bar Luce in Milan, and Casa Panerai in Geneva, simply to call just a few.
Now, FAEMA needs to take this legend to completely different contexts, providing the chance to expertise espresso perfection exterior the confines of the standard café.
“We’re delighted to announce the launch of the E61 CULT. The title chosen for this variant says all of it: the last word synthesis of what the E61 has been in its 63 years of existence, first a trendsetter, now iconic and proudly historic. It’s a legendary espresso machine that’s evolving and renewing itself with its single-phase model, able to adapt to new contexts and wishes, due to its single-phase electrical circuit” stresses Andrea Clerici, International Enterprise Director at Cimbali Group.The E61 CULT opens as much as new enterprise segments
The E61 CULT maintains the basics that made it legendary. The wonderful supplies, iconic design and high quality within the cup, unchanged over time, proceed to outline the E61, now CULT, as an icon within the espresso world. The E61 CULT has due to this fact entered new contexts and enterprise segments that aren’t strictly skilled and associated to espresso outlets, akin to boutique lodges, in-store espresso corners and personal residences, and in all these locations the place espresso is just not the core enterprise. By an ideal stability of aesthetics, performance and design, the brand new 1-group model can provide shoppers a persistently high-level espresso expertise.
Moreover, the E61 CULT has an put in energy that makes it appropriate for non-professional environments, and is made much more distinctive by the picket aesthetic particulars, completely built-in with the machine’s metal casing and the distinctive crimson color of the backlit panel. These distinctive particulars make it an actual dream product and a furnishing aspect that may dialogue with even probably the most minimalist types and shapes. It’s a revolutionary machine through which metal, design and know-how are harmoniously mixed for timeless success.The historical past of a revolutionary machine
Milan, 1961: a legend is born. With its revolutionary continuous-brewing espresso machine, the E61, Faema dominated the nationwide and worldwide market within the Nineteen Sixties. This masterpiece, which remains to be in manufacturing as we speak after greater than 50 years, has change into an icon on this planet of espresso machines, completely revolutionising the best way espresso is made.
The E61 was named after the 1961 photo voltaic eclipse and represents a milestone within the historical past of espresso machines. Introducing the primary volumetric electrical pump, which replaces the standard lever, the E61 ensures mounted water stress, creating a wonderful and constant espresso cream. Due to the particular brewing valve, the espresso powder is wetted earlier than the water stress passes by way of it, whereas a sophisticated water purification system eliminates limescale deposits, making certain constant high quality within the cup.
With the E61, Faema is heralding a brand new period within the manufacturing of bar espresso machines, combining a user-friendly design with skilled efficiency. This extraordinary mannequin not solely marked an period, however continues to be the benchmark for espresso aficionados all over the world to this present day.
Faema Artwork machine
Based in Milan in 1945, the FAEMA model is likely one of the main producers {of professional} espresso machines. Design, innovation, sustainability and low tradition are the cornerstones of the model’s manufacturing. Consistent with the Group’s new imaginative and prescient, FAEMA presents a diversified vary of options for espresso outlets, eating places, lodges, workplaces and the house atmosphere: vast ranges of espresso machines (conventional and absolutely computerized), espresso grinders, digital companies (apps and companies for professionals and fans) and equipment. FAEMA has made historical past, providing lever machines within the Nineteen Fifties and the FAEMA E61 machine within the Nineteen Sixties, the primary to make use of a volumetric pump. Due to the expertise of one in all Italy’s most iconic designers, Giorgetto Giugiaro, and Italdesign, the FAEMA E91, FAEMA Emblema, FAEMA E71 vary and FAEMA President had been produced. In 2021 the model launched the unique FAEMINA, a machine with a minimal, elegant design with which the corporate is returning to the house phase, whereas additionally concentrating on shoppers. Whereas for the Workplace phase, the newest addition is the X-Compact, supreme for these contexts the place the buyer straight interacts with the machine and due to this fact seeks ease of use.
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