Seafood Vitamin Partnership’s ‘Fall in Love with Seafood’ marketing campaign improved seafood gross sales and elevated demand with customers at H-E-B’s 420 shops all through January 2024. SNP partnered with the Texas-based grocery store chain to focus on present seafood customers that noticed a rise in January gross sales v. the earlier 12 weeks. The marketing campaign, supported by 9 H-E-B seafood suppliers and key media influencers like Valentine Thomas, drove a robust return on funding of $4.24 for every $1 advertising and marketing spend.

“By rising consciousness, our marketing campaign has made it simpler for consumers to include extra seafood and omega-3s into their diets and undertake a more healthy way of life. SNP performs an necessary function in convening companions within the seafood business to remind Individuals about together with scrumptious and wholesome seafood into their common meals, ” mentioned Linda Cornish, SNP Founder and President.

• 20 million views of the Fall in Love with Seafood marketing campaign within the H-E-B commerce space throughout January 2024
• Double-digit gross sales development v. earlier 12 weeks for merchandise that participated within the Fall in Love with Seafood Jan’24 marketing campaign at H-E-B (supply: inner H-E-B gross sales information)
• 18% improve in seafood unit velocity at H-E-B, 2.5x larger than whole U.S. seafood velocity improve. (supply: Nielsen Uncover 4 Wks Ending 1/27/24) 
• $4.24 ROI – for every greenback invested, the Jan’24 marketing campaign returned $4.24 in incremental seafood gross sales at H-E-B
• Achieve of 6.2 seafood class share factors for H-E-B seafood in Jan’24 (Numerator Panel Information, January 2024)

“When you eat seafood and dwell in Texas, it will have been exhausting to overlook the Fall in Love with Seafood marketing campaign because it was seen twenty million occasions within the H-E-B commerce space in January. The inventive featured mouth-watering seafood dishes coupled with participating, cheeky headlines and ran on social, digital, and e-mail, all through the H-E-B web site and in-store signage,” added Sarah Crowley, Vice President of Advertising and marketing and Communications at Seafood Vitamin Partnership. “Our main goal was present seafood customers ages 35 to 54, however our marketing campaign inventive additionally linked youthful customers with practically one-third of marketing campaign engagements from 25 to 34-year-olds.”

The 360-degree, multi-media advertising and marketing marketing campaign promoted recent, frozen, sushi, canned, and tinned seafood all through H-E-B shops. The inventive showcased a number of species and strengthened seafood’s dietary and environmental advantages. 

“We’re honored to companion with the non-profit Seafood Vitamin Partnership to assist Texans get more healthy with seafood. We’re pleased they responded to the general public well being marketing campaign by selling the big variety of H-E-B seafood choices. The Fall in Love with Seafood marketing campaign engages customers in a enjoyable approach, and it’s a win-win for customers and companions concerned with the marketing campaign,” added Jason Driskill, Vice President of Seafood at H-E-B.

About Seafood Vitamin Partnership 

Seafood Vitamin Partnership (SNP) is the main 501(c)(3) nonprofit group within the U.S. that builds consciousness of the well being and dietary advantages of seafood. SNP addresses the nation’s public well being disaster by education schemes that encourage Individuals to include extra seafood and omega-3s into their diets for improved well being per the USDA Dietary Tips. For extra data or to assist SNP, go to seafoodnutrition.org.