Tuesday, November 11, 2025
HomeCoffeeGirls are main the expansion of rising specialty espresso markets

Girls are main the expansion of rising specialty espresso markets


  • Traditionally, working in espresso was one thing of a “boys’ membership”: an old-school, machismo office tradition that excluded ladies.
  • Pioneering ladies like Erna Knutsen, Trish Rothgeb, Sonja Grant, Phyllis Johnson, and extra helped reshape this tradition, showcasing how feminine management can positively impression specialty espresso.
  • Girls in rising specialty espresso markets, together with these within the Center East, Latin America, Africa, India, Jap Europe, and Southeast Asia, are more and more assuming decision-making roles and driving development.
  • As rising specialty espresso markets proceed to evolve, the management of ladies will show more and more important to their sustainable development and world competitiveness.

Whereas extra established espresso markets in North America and Europe have seen important progress in gender illustration, rising specialty espresso markets throughout Asia, Africa, and the Center East are experiencing a brand new wave of feminine management that’s reshaping specialty espresso.

These ladies aren’t solely breaking conventional limitations but additionally bringing contemporary views that improve decision-making and drive innovation.

Their affect in rising markets extends far past particular person success tales. Analysis constantly demonstrates that firms and organisations with higher feminine illustration in management roles obtain higher monetary efficiency, make extra balanced choices, and foster extra collaborative work environments. 

In specialty espresso, the place high quality, sustainability, and moral sourcing are paramount, the distinctive views and approaches that ladies deliver to the desk are proving invaluable for market development and improvement.

I spoke to Margaret Nyamumbo of Kahawa 1893, Mahsa Niyayesh of the Iranian Girls’s Espresso Affiliation, and Dr. Sunalini Menon to study extra.

You may additionally like our article on why specialty espresso must see extra ladies in roasting.

Woman brewing coffee in V60.Woman brewing coffee in V60.

The invaluable position of ladies in specialty espresso

Girls’s affect within the espresso business dates again over a century, with pioneering figures who’ve profoundly formed our understanding and appreciation of espresso at this time.

Trailblazing ladies like Melitta Bentz, who invented one of many first espresso filters within the early 1900s, Erna Knutsen, who coined the time period “specialty espresso” within the Seventies, and Alice Foote MacDougall, one among America’s first profitable feminine espresso entrepreneurs, established the groundwork for future generations of ladies in espresso.

Constructing upon this legacy, visionary leaders similar to Trish Rothgeb, Sonja Grant, Rachel Peterson, and Phyllis Johnson helped form the third wave espresso motion and specialty espresso tradition that defines at this time’s business. 

“I met Trish Rothgeb a number of years in the past once I lived in San Francisco. Her prominence in espresso introduced visibility to ladies working within the business,” says Margaret, the founder and CEO of Kahawa 1893, a espresso model that sources solely from ladies farmers in Africa and actively helps their financial and social empowerment. In 2023, Margaret appeared on Shark Tank US, securing US$350,000 in funding to help Kahawa 1893’s development.

“Girls like Trish helped form that period of specialty espresso from a giant boys’ membership into an inclusive motion,” she provides. 

Their contributions not solely spanned the event of latest brewing and roasting methods, moral sourcing practices, and academic programmes, but additionally pushed to incorporate extra ladies in decision-making and management roles, supporting gender fairness throughout the provision chain.

Organisations and types just like the Worldwide Girls’s Espresso Alliance (IWCA), Café Femenino, and Grounds for Well being have helped solidify this help, creating networks, funding alternatives, and advocacy platforms that allow feminine participation in any respect ranges of the business. These initiatives have been instrumental in addressing systemic limitations and creating pathways for ladies’s development in espresso.

At present, ladies, manufacturers, and organisations like Lucia Solis, Lisa Lawson, Andrea Allen, Agnieszka Rojewska, Sunghee Tark, Ladies Who Grind Espresso, Renata Henderson, and Girlsplaining are persevering with this momentum.

Moreover, the motion has advanced to turn into extra intersectional, actively recognising and supporting ladies of color, queer ladies, and trans ladies who every contribute their very own numerous and distinctive views.

Margaret Nyamumbo stands next to Kahawa 1893 coffee bags.Margaret Nyamumbo stands next to Kahawa 1893 coffee bags.

Addressing the gender hole in espresso

Analysis constantly demonstrates that any business advantages considerably when ladies occupy management and decision-making roles. In accordance with knowledge from McKinsey, collected over a decade, firms with the best proportion of ladies on government committees earned a 47% increased price of return on fairness than these with no ladies holding government roles.

But the gender hole (disparity between men and women in areas like financial participation, training, politics, and well being) stays open. The World Financial Discussion board’s International Gender Hole Report discovered that, throughout 145 economies, the worldwide gender hole narrowed by 0.3 proportion factors in 2025. At this price, it’s going to take over 123 years to succeed in full parity globally.

Throughout the provision chain, gender inequity is most pronounced in espresso manufacturing. In accordance with a 2018 report from the Worldwide Espresso Organisation (ICO), solely 20 to 30% of espresso farms worldwide are operated by ladies. Regardless of this, roughly 70% of bodily labour on these farms is carried out by ladies and ladies.

In lots of circumstances, ladies are considerably much less more likely to have entry to land, decision-making authority, monetary assets, and information of espresso manufacturing than males. The social and financial limitations to those assets typically maintain ladies again, eradicating equal entry and widening the gender hole.

On account of these inequities, common espresso yields on women-operated farms might be as a lot as 25% decrease than these owned and operated by males, in response to TechnoServe.

Analysis from the Rainforest Alliance, nevertheless, means that closing the gender hole in espresso manufacturing may assist enhance output by as many as 30 million further cups of espresso per 12 months.

Girls’s illustration has additionally been restricted in buying and selling and roasting. In sectors traditionally dominated by males, ladies have been typically excluded from government or senior roles. Nonetheless at this time, ladies are too typically pressured to show their experience in ways in which their male counterparts by no means need to.

Why ladies have to cleared the path in rising specialty espresso markets

The limitations for ladies working in espresso stem from historic institutional biases that they weren’t thought of “succesful” of getting skilled careers. Fortunately, these prejudices are largely behind us in specialty espresso at this time, however obstacles to bettering feminine illustration throughout the provision chain nonetheless stay.

Rising specialty espresso markets, particularly, stand to achieve immensely from elevated feminine illustration. In international locations and areas similar to Iran, Africa, Latin America, India, Jap Europe, and Southeast Asia, the place specialty espresso consumption is quickly growing, there’s ample alternative to capitalise on the experience, expertise, and information of ladies.

Nonetheless, substantial efforts are nonetheless wanted to enhance gender fairness and parity, notably in senior decision-making positions. 

“Some of the important obstacles is that ladies’s management expertise are at all times questioned,” says Mahsa, the founding father of the Iranian Girls’s Espresso Affiliation, the primary of its sort within the nation. The affiliation helps Iranian ladies working within the espresso and hospitality industries, serving to them face systemic challenges.

“Girls face plenty of limitations to entry, together with getting access to market licenses, model registration, and creating organisations,” she provides.

Conventional cultural limitations, restricted entry to capital, and male-dominated business networks proceed to limit ladies’s development into management roles, regardless of their important contributions to the event of the espresso business.

“Once I began out, I took a purchaser for a significant espresso firm with me to Kenya for an origin journey. As he described the style profiles they search for in espresso, it hit me that they have been all male preferences,” Margaret explains. “Ladies and men do have completely different style preferences in drinks – assume wine vs beer – and since most inexperienced espresso consumers are male, they’ve influenced the flavours of espresso in the marketplace.

“With the participation of ladies, we’re seeing ladies whose credentials we respect within the business affirm completely different tastes that at the moment are changing into accepted as nice coffees, too,” she provides. “We will see how the flavour evolution of espresso has modified quickly within the final decade, and it’s being pushed by ladies’s participation.”

Mahsa Niyayesh at the 2023 Iran Cup Tasters competition.Mahsa Niyayesh at the 2023 Iran Cup Tasters competition.

Who’re the pioneering ladies in rising specialty espresso markets?

Throughout rising specialty espresso markets, exceptional ladies are driving transformational change. These leaders aren’t solely constructing profitable companies but additionally creating pathways for future generations of ladies within the espresso business.

Sunalini Menon, a veteran of India’s espresso business with over 50 years of expertise, exemplifies the persistence required to interrupt limitations in male-dominated markets. 

“The Espresso Board in India had by no means had a girl officer,” she explains. “The primary time they noticed a younger lady, I used to be about 20 years outdated. And, they felt, after all, I didn’t learn about espresso.

“They really feel that ladies lack information and are unable to hold out espresso manufacturing, or that we must be guided and have our palms held,” she provides.

Regardless of preliminary unjust scepticism, Sunalini went on to determine India’s first cupping lab and introduce quality-based cost techniques that revolutionised India’s espresso business and past.

“There was plenty of protesting: How can a really subjective software be utilised for cost? However finally it labored out,” she says. 

Sunalini additionally pioneered washed processing for robusta in India: “Robusta was as soon as extraordinary within the world market. Individuals would say it’s a poor cousin of arabica or a filler espresso, however I advocated for it. 

“At present, Indian washed robustas are one of many best on the planet.”

Margaret has additionally achieved important milestones in constructing inclusive, women-centric espresso companies. 

“We’re the primary Black and woman-owned espresso firm to nationally distribute espresso in grocery shops throughout the US,” she says, demonstrating the potential for ladies to construct scalable espresso enterprises that problem conventional market buildings.

“Normally, there’s a barrier for ladies to progress into different elements of the provision chain and into senior management positions the place they are often choice makers and form the way forward for the business,” she provides.

Mahsa provides to this, sharing the spectacular work that the Iranian Girls’s Espresso Affiliation is doing in championing ladies’s participation in espresso competitions, in addition to supporting new merchandise created by ladies to enter the Iranian espresso market. 

“These are a number of the greatest pathways for ladies to create change themselves,” she tells me. “Now, many ladies, together with these with disabilities, can personal a café or work in espresso. They will profit from free coaching, making a group of sturdy ladies right here.”

The impression of those pioneering ladies extends past particular person success to systemic change of their respective markets. Via their management, innovation, and mentorship, they’re creating extra inclusive, quality-focused espresso markets that profit all stakeholders alongside the provision chain.

Their work demonstrates that when ladies are empowered to steer in rising specialty espresso markets, the outcomes are transformational for total industries and communities.

Trying forward, mentorship and information change are essential to supporting ladies in persevering with these efforts. 

“I’ll at all times encourage ladies to run their very own instructional programmes,” Sunalini says. “I at all times inform ladies, you may assume exterior of the field, train others, and exit into the sphere.”

Kahawa 1893 coffee bags.Kahawa 1893 coffee bags.

As rising specialty espresso markets proceed to evolve, the management of ladies will show more and more important to their sustainable development and world competitiveness. 

The experiences of trailblazers like Sunalini, Margaret, Mahsa, and plenty of extra ladies present roadmaps for future generations, displaying that persistence, innovation, and dedication can overcome conventional limitations. 

By persevering with to help and amplify ladies’s voices in these markets, the worldwide espresso business can unlock great potential for innovation, market growth, and constructive social impression.

Loved this? Then learn our article on ladies in espresso co-operatives.

Photograph credit: Kahawa 1893, Sunalini Menon

Excellent Day by day Grind

Need to learn extra articles like this? Join our e-newsletter!



RELATED ARTICLES

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Most Popular

Recent Comments