Welcome to The Sprudge Twenty Interviews offered by Pacific Barista Sequence. For an entire checklist of 2024 Sprudge Twenty honorees, please go to sprudge.com/twenty.
Guido Bernardinelli joined La Marzocco as the corporate’s 14th worker in 2002. He labored his method from Gross sales Supervisor to Advertising and marketing Supervisor, to finally changing into the Managing Director of the corporate in 2009. Underneath his stewardship, La Marzocco would see a extra intense deal with espresso high quality and high-end, specialty espresso, beginning with the La Marzocco Strada.
The success of the Strada helped redefine what was potential with espresso, and Guido’s management helped the corporate develop to just about 500 staff world wide right now. His imaginative and prescient for an uncompromising method to espresso high quality has made La Marzocco the main espresso machine firm on the planet for consistency, reliability, and high quality.
Nominated by Scott Guglielmino
What number of years complete have you ever labored within the espresso trade?
I’ve been working within the espresso trade for 32 years.
What’s your present function in espresso?
I’m the La Marzocco Worldwide LLC – CEO. I’m significantly answerable for the general firm technique, the corporate tradition, product innovation and folks and tradition.
What was your first espresso job?
I had been the regional gross sales supervisor for the Americas for a outstanding Italian espresso machine producer.
Did you expertise a life-changing second of espresso revelation early in your profession?
I at all times believed I had a “calling” to incorporate all completely different type of individuals on this tolerant trade fabricated from free and improbable people.
What side of the espresso trade has modified probably the most throughout your profession?
Speciality espresso grew to become extra scientific, information and high quality pushed than ever—and but it stays analog, and nonetheless people-oriented.
Is there an individual or individuals who served as your mentor early in your espresso profession? How did they impression you?
Piero Bambi, Kent Bakke, Man Pasquini ,and Jens Henrik Thomsen had been humble, affected person, ardour pushed, and intensely educated. They actually ticked all of the packing containers with me.
What nonetheless surprises you right now about espresso, or offers you pleasure?
There’s a lot wonderful the multi-generational, multi-cultural, broad variety of espresso communities carry to the plate.
What’s one thing concerning the espresso trade you’d most wish to see change?
The connection between farmers and low merchants.
What’s your most cherished espresso reminiscence?
The smile of a donut store aged proprietor when she felt we had helped enhance her espresso.
Do you make espresso at dwelling? In that case, inform us the way you brew!
I make espresso at dwelling on a regular basis. Largely espressos, macchiatos and cappuccinos.
What’s your favourite music/music to brew espresso to?
Frank Sinatra’s “My Means” — I did my method… la la la la la…
What’s your concept of espresso happiness?
My dearest buddies firm having fun with a great espresso altogether.
Should you may drink espresso with anybody, residing or useless, who would it not be and why?
Piero Bambi. His espresso imaginative and prescient and ease had been so darn humbling.
What’s one piece of recommendation you’d give somebody getting their begin within the espresso trade right now?
Get passionate, enthusiastic and keep in mind earning money is a collateral impact of nicely executed job.
Thanks.
The Sprudge Twenty Interview collection is offered by Pacific Barista Sequence. For an entire checklist of 2024 Sprudge Twenty honorees and interviews, please go to sprudge.com/twenty.
