The eyes of the espresso world are turning to San Diego, host metropolis for the upcoming World of Espresso occasion taking place April Tenth-Twelfth in America’s Most interesting Metropolis. This portends to be a very mega occasion stuffed with product launches, activations, huge to-dos, memorable events (as greatest we will bear in mind), and a lot extra, a veritable gathering of the quorum from throughout each swath of the worldwide specialty espresso business. Since our launch in 2009, Sprudge has coated these types of occasions with a depth and breadth staggers the thoughts, and this 12 months can be no completely different. Anticipate previews, guides, portals, day by day reside protection, and content material content material content material throughout each aspect of our distinctive omni-channel strategy to espresso cultural reportage, however to make it occur we’d like your assist.

Are you a restaurant proprietor within the larger San Diego space? That is the proper time to get your store registered without spending a dime on Sprudge Maps, our world portal to espresso bars, espresso vans, cellular pour-over trikes, palatial brekkie cafes, and each different type of pleasant espresso service identified to man. Registration is free—sure, free!—and we’ll be drawing on Sprudge Maps partially to assist inform upcoming guides and protection content material round San Diego upfront of the 2026 World of Espresso occasion.

Are you a model proprietor or advertising supervisor at present plotting a fully epic presence at World of Espresso 2026? Your sales space can be popping, your celebration can be a must-go, your present presence will make the common-or-garden weep in rapture. Nicely, we need to hear all about it. You must actually get in contact with us now and tell us all about your WoC 2026 technique, in order that we could embody it in our forthcoming stupendous compendium of present preview protection and content material planning.

Are you a barista, espresso tradition fanatic, journalist or social media creator primarily based within the San Diego space? Maybe you’re even some mixture of all these, or want to be! Sprudge loves working with native specialists to assist produce protection at main espresso occasions, and our companions within the espresso business are actively on the lookout for native voices to collaborate with upfront of this 12 months’s present. This could be a extremely nice time to get in contact with us, and we’d love to listen to with you.

Final however actually not least: San Diego is a cultural distinct and attention-grabbing place, with a roaring espresso scene, superior meals, world well-known seashores, and lots of related cultural touchstones. One such cultural touchstone is the movie Anchorman: The Legend of Ron Burgundy, which is famously set within the metropolis of San Diego within the Seventies. The opposite day we had been speaking about San Diego stuff and somebody introduced up Anchorman, after which another person mentioned “Huh, I ponder if individuals in San Diego even like that film, or do they sort of hate it?” As a result of you know the way it’s—Hollywood comes and makes a film about your metropolis and folk don’t at all times actually recognize it, particularly if that movie advances sure pre-conceived notions or outright will get stuff mistaken in regards to the metropolis you like.

Our query is: what do individuals in San Diego nowadays take into consideration Anchorman? And, conceding that Anchorman is a dated millennial reference and there’s possible much more nice artwork and movie set in your metropolis, what ought to we be watching/parodying as a substitute of Anchorman as we gear as much as write about San Diego at size within the coming weeks?

Thanks, San Diego. We are able to’t wait to listen to from you. 

Sincerely,

Staff Sprudge.