We proceed our sequence showcasing girls artists working in specialty espresso.
BY EMILY JOY MENESES
BARISTA MAGAZINE ONLINE
Featured art work courtesy of Veronica Velazquez-Aviles
On Thursday we launched half certainly one of “Highlighting Ladies in Espresso Design,” an article sequence devoted to showcasing a number of the unbelievable girls artists working within the specialty-coffee world. At the moment, partly two, we’re that includes the art work of three extra gifted people: Veronica Velazquez-Aviles, Jenny Usi, and Fatima Bejarano.
Veronica Velazquez-Aviles
Chicana illustrator, photographer, and curator Veronica Velazquez-Avilez was born and raised within the Pacific Northwest and is at present based mostly in Los Angeles. Veronica works as a full-time barista by day and freelance illustrator by evening, and he or she cites the shoppers who come out and in of the café the place she works as a giant supply of inspiration.
“Regardless that life can get fairly hectic at occasions, espresso is a good a part of the treatment,” she shares. “I’m continuously impressed by the shoppers at my office … the guy company sitting subsequent to me at my favourite espresso retailers on my days off … I simply know that all of us have one thing in frequent right here: our love for espresso amidst the every day grind.”
Veronica continues, “My expertise working in an artwork/museum setting and a barista setting has impressed me to ascertain Espresso Modern—a ardour mission that brings collectively a collective of coffee-loving creatives and people. The mission right here is to offer a platform for artists of all mediums to share their work by organizing thematic group exhibitions. It’s positively a fusion of my previous job experiences but additionally my total love for espresso. Thus far I’ve collaborated with different espresso retailers to showcase reveals and I design all of the logos, flyers, and different visible identification of Espresso Modern.”
Jenny Usi
Born and raised in San Francisco, Jenny Usi is a graphic designer at present working as Ritual Espresso’s digital advertising specialist.
“(The position) permits me to mix my love for design with my ardour for storytelling,” Jenny shares. “I’ve been fascinated by adverts and billboards since I used to be a toddler, so it’s becoming that my profession consists of telling tales by means of advertising.”
When requested what her inventive inspirations are, Jenny cites music and her Filipino background as highly effective driving forces. “Music is (an) important aspect in my inventive course of; every design I create is intertwined with the rhythm and melody of my favourite songs,” she explains. “These days, I’ve (additionally) been on a journey to reconnect with my Filipino heritage. I’ve explored methods to include my mother and father’ native dialect, Kapampangan, into my typography. It’s been rewarding to attach with others with the identical cultural background and interact in significant conversations about our heritage.”
Fatima Bejarano
Born and raised in Coahuila, Mexico, Fatima Bejarano at present resides in Monterrey, Nuevo León, Mexico. She began her profession in espresso about 15 years in the past. Throughout the pandemic, she co-created Coa Espresso, by means of which she and her husband roast and commerce specialty coffees primarily from Mexico.
“My inspiration comes rather a lot from nature (and) the espresso trade,” Fatima shares. “I attempt to (create) in such a method that the photographs join espresso with the folks and environments that produced it.”
ABOUT THE AUTHOR
Emily Pleasure Meneses (she/they) is a author and musician based mostly in Los Angeles. Her hobbies embrace foraging, cortados, classic synths, and connecting together with her Filipino roots by means of music, artwork, meals, and beverage.
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