The AeroPress is a tried-and-tested brewer. Present in cafés, roasteries, and houses all over the world, it’s a go-to possibility for each trade professionals and low fanatics, a lot of whom wish to experiment with totally different recipes and strategies.
The brewer has undergone important adjustments lately. Following the launch of the AeroPress Go in 2019, the corporate unveiled the AeroPress Clear in Might 2023 and the AeroPress XL solely a month later, in addition to the Go Plus and Clear Colors vary earlier this 12 months.
On 27 September, the long-awaited AeroPress Premium – the model’s first glass and steel brewer – was launched. With an even bigger give attention to premium design and supplies, the mannequin is about to influence the brewing expertise in new and differentiated methods.
To be taught extra, I spoke to AeroPress’ Chief Advertising and marketing Officer David Cole and CEO Gerard Meyer. Learn on for his or her perception on how brewing with the AeroPress has advanced.
You may additionally like our article on the evolution of the AeroPress.
Why customers are demanding extra premium guide brewers
Espresso professionals and fanatics alike are at all times looking out for the most recent brewing devices and instruments. Though out-of-home espresso consumption has reached pre-pandemic ranges in nations just like the US, the house nonetheless stays the most well-liked place for having fun with espresso.
As extra folks have been getting ready café-quality espresso at dwelling within the years following the pandemic, curiosity within the newest brewers and equipment has solely grown. To get the perfect outcomes with their espresso, individuals are investing in additional premium brewing gear, together with scales, kettles, grinders, and brewers themselves.
Gerard Meyer has been the CEO of AeroPress since November 2021, when the corporate was acquired and skilled a interval of serious development and innovation.
“Premium brewers rework the coffee-making ritual into one thing extra significant,” he says. “Shoppers as we speak need extra than simply performance – they’re searching for a product that displays their dedication to the craft of constructing espresso.”
Design, performance, and supplies are key parts of espresso brewers, and all equally influence the brewing expertise. To fulfill client demand for extra premium merchandise and elevate their every day coffee-making routine, producers are more and more specializing in higher-quality supplies and distinctive designs.
In late September 2024, AeroPress unveiled its eagerly anticipated Premium brewer constituted of glass, chrome steel, and aluminium. Within the months previous, posts discussing the mannequin’s launch have been a typical sight on espresso web boards – indicating important curiosity in additional premium guide brewers.
The evolution of the AeroPress
Formally launched on the 2005 Seattle CoffeeFest, the AeroPress shortly garnered a cult following. In its early years, the AeroPress underwent refined adjustments, together with the color of the brand, design of the numbers, and supplies.
In mid-2019, the brewer underwent its largest transformation but. The corporate launched the AeroPress Go – a compact model of the unique AeroPress that reimagined how customers may put together espresso.
David Cole is the Chief Advertising and marketing Officer at AeroPress.
“The AeroPress neighborhood is certainly one of a form of their loyalty. They primarily constructed our model and there’s been a rising demand for all kinds of innovation,” he says. “We owe it to them to cater to this demand – whether or not it’s new supplies or equipment, higher options for brewing on-the-go, or extra premium designs.”
The Clear brewer launched in Might 2023, marking AeroPress’ return to certainly one of its first-ever design ideas. Shortly after, the corporate launched the AeroPress XL, which is double the scale of the unique AeroPress, additional reinventing how baristas and residential brewers can use the gadget to organize espresso.
“The Premium was designed to raise the brewing course of by that includes high-quality supplies like handmade double-walled glass and chrome steel, providing a extra refined person expertise,” David provides.
How the AeroPress Premium design & supplies influence brewing
Irrespective of which brewer you utilize, design and supplies have an enormous affect on the brewing course of. Though it has the identical brewing capability as the unique AeroPress, the Premium’s supplies are designed to supply a completely new person expertise.
“The patented double-walled glass brew chamber, which is open-ended on either side, is designed for higher warmth retention, and the borosilicate glass enhances its sturdiness,” Gerard says. “The brewer maintains optimum brewing temperature whereas being cool to the contact.”
This helps baristas and residential brewers exert extra management over the extraction course of. “The aluminium plunger is sturdy and presents a premium hand-feel, making certain that every press is clean and managed,” Gerard provides.
Furthermore, the glass brew chamber permits customers to simply observe how floor espresso interacts with water, which means they will shortly determine uneven extraction and make any obligatory changes, reminiscent of dispersing dry clumps.
With a clear brewer just like the AeroPress Premium, espresso professionals and customers can even see and check how totally different charges of agitation influence extraction by monitoring the peak and velocity of pouring water into the brew chamber.
Whereas particularly helpful for baristas and residential brewers who’re new to specialty espresso, this additionally permits extra skilled customers to realize the absolute best outcomes.
Elevating the person expertise
As tactile and visible components of espresso brewing have grow to be more and more vital to each baristas and customers, supplies and design want to satisfy the rising demand for extra experiential brewers.
“Premium brewers rework the coffee-making ritual into one thing extra significant. With a product just like the AeroPress Premium, customers expertise a tactile connection to the brewing course of,” David says. “The texture of the chrome steel, the readability of the glass, and the precision and weight of the press all work collectively to create a heightened sense of workmanship.”
For a lot of trade professionals and customers, the visible attraction, weight, and really feel of guide brewing strategies add to the general expertise, permitting them to work together with their gear in new methods.
Why premium brewers will grow to be extra standard
Training performs an integral position in specialty espresso. As customers develop their abilities and information, David believes demand for differentiated and experiential brewers will solely enhance.
“Each baristas and residential brewers have gotten extra discerning concerning the instruments they use. They need merchandise that not solely carry out exceptionally nicely but in addition mirror their ardour for the craft,” he tells me. “Brewers just like the AeroPress Premium meet that want by delivering on each high quality and design, and we anticipate that curiosity in high-end brewing gear will solely proceed to rise.”
Espresso professionals and fanatics are sometimes in pursuit of the most recent improvements, together with brewers that provide greater than only a strategy to put together espresso. As AeroPress continues to develop new merchandise, it showcases its dedication to assembly this demand.
“Our latest product launches are a direct response to what our neighborhood has been asking for,” David says. “It’s about giving customers the range and enhancements they’ve been excited to see whereas regularly delivering an distinctive espresso expertise. On the similar time, we’re discovering methods to share the AeroPress expertise with fully new customers via innovation.”
Espresso outlets play an vital position on this. Together with the AeroPress Premium on a menu provides baristas a possibility to draw and have interaction with customers in new methods and showcase how high-end brewers can elevate the espresso expertise.
The specialty espresso neighborhood had been demanding the AeroPress Premium for a while. With its glass chamber, chrome steel filter cap and equipment, and aluminium plunger, the brand new mannequin is about to alter the brewing expertise.
Customers exert extra management over the extraction course of, whereas the premium supplies and design additionally elevate the general espresso expertise. “We’re excited to see how the Premium will encourage espresso fanatics all over the world,” Gerard concludes.
Loved this? Then learn our article on tips on how to make the AeroPress work in your espresso store menu.
Picture credit: AeroPress
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