At Meals & Wine, we don’t condone cults — until, after all, that cult is centered round a yogurt that promotes intestine well being. To be truthful, Coconut Cult yogurt isn’t really a cult (so far as we all know), but it surely does have a cult following on social media. 

Search “Coconut Cult” on TikTok and count on your feed to be flooded with style checks and product opinions. Some say it’s one of the best, creamiest yogurt they’ve ever tasted, whereas others really feel that it is too tart. However many of the opinions are much less centered on taste and extra centered on how the yogurt makes them really feel, reporting that consuming Coconut Cult yogurt each day may help with digestion, scale back bloating, and clear pores and skin. “I’ve by no means regarded hotter,” stated Kelly Peer (@kellyannpeer) after having one spoonful of Coconut Cult’s chocolate mousse taste for seven days.

The opposite type of movies you’ll discover are in regards to the exclusivity of Coconut Cult — how briskly it sells out in grocery shops, and absolutely the thrill of discovering them absolutely stocked. And at roughly $10 per 8-ounce jar (the model’s web site, thecoconutcult.com, sells 16-ounce jars for $39 a pop), the yogurt doesn’t come low cost. 

Some creators are even sending recommendations of other probiotic yogurts, like Activia, Cocoyo, kefir, and White Mountain Bulgarian probiotic yogurt. To not point out the handfuls of different TikTok-favorite sources for probiotics, like Tradition Pop soda and Lemme Debloat from Kourtney Kardashian’s complement line. So then, is Coconut Cult actually definitely worth the hype?

Right here’s all the things you could know in regards to the premium yogurt model that content material creators are swearing by.

What’s Coconut Cult?

The Coconut Cult was based in 2015 by Noah Simon-Waddell. “I created this yogurt as part of my therapeutic journey,” he stated in a 2022 TikTok video. “As a option to heal myself and my intestine, which was actually sick.” Simon-Waddell started making probiotic yogurt at house, and located that his recipe made him really feel considerably higher. In an open letter on Coconut Cult’s web site, he wrote, “I felt extra energized, clear-headed, artistic, impressed, and actually linked to my physique for the primary time in a very long time, if possibly ever.” 

However whereas Simon-Waddell claims that consuming a each day dose of his yogurt can enhance your common psychological and bodily well being, he doesn’t need his product to be lumped into poisonous food plan tradition. The truth is, the identify, “Coconut Cult” was impressed by an actual cult of “cocoivores” — people who solely eat coconuts. The group adopted German thinker and nudist August Engelhardt, and lived within the South Pacific, till their coconut-only food plan led to excessive well being points and in some instances, dying. In keeping with The Chalkboard, the model identify is meant to ship customers a tongue-in-cheek reminder of the hazards of fad weight-reduction plan.

The dairy-free, coconut yogurt is filled with probiotics, “a microorganism that has been linked to well being advantages when consumed in sufficient quantities,” says Toby Amidor, MS, RD, CDN, award-winning vitamin professional, and bestselling writer of Well being Photographs. Each 1-ounce spoonful of Coconut Cult has roughly 50 billion CFUs (colony-forming items). With three customary flavors (Authentic, Chocolate Mousse, and Harvest Strawberry) and restricted, seasonal releases, Coconut Cult yogurt is supposed to be scrumptious, but it surely’s designed to behave as a each day complement. Coconut Cult’s web site claims “this isn’t a meal, it’s a ritual.” 

How is Coconut Cult completely different from different yogurts?

When Simon-Waddell was creating his yogurt recipe, he discovered that almost all yogurts are, what he considers, “useless.” They’re pasteurized after fermentation to be able to stay shelf-stable, which kills the probiotics. “As a substitute, we created a fermented coconut yogurt that acts as the right house for probiotics,” a member from The Coconut Cult group advised Meals & Wine. “We by no means pasteurize after fermentation to make sure our probiotics are thriving to be able to do their greatest work.”

As a result of Coconut Cult yogurt is “alive” the flavour is tangier and the consistency creamier. It’ll have a kombucha-like effervescence and it’d even explode whenever you open the jar. “An explosion doesn’t imply your yogurt is unhealthy. Quite the opposite,” Simon-Waddell defined in a TikTok. “It means the yogurt is further probiotic and further highly effective. Throughout the fermentation course of, the yogurt’s micro organism will devour its sugar and produce oxygen. When you open a jar of Coconut Cult and listen to a hissing noise, that oxygen is making an attempt to flee from the floor, typically resulting in a yogurt eruption.

There are various different probiotic yogurts available on the market, however to our data, Coconut Cult is essentially the most probiotic-dense. As compared, Cocoyo has roughly 25 billion CFUs per ounce, White Mountain Bulgarian has 11 billion CFUs per ounce, and Activia has lower than 1 billion CFUs per ounce. You possibly can nonetheless get the identical gut-health advantages from consuming different probiotic yogurts, you’d simply should eat extra of it 

What’s one of the simplest ways to eat Coconut Cult yogurt?

In keeping with Amidor, there is no such thing as a customary for the quantity of probiotics that ought to be consumed each day. “How a lot wanted varies with various kinds of probiotics and what the remedy is,” she says. “Most doses vary from one to 10 billion CFUs which are taken one to 2 instances a day in complement kind.” It is necessary to notice, although, that taking loads of probiotics might probably result in some gastrointestinal discomfort, “comparable to gasoline, bloating, or diarrhea.”

Which means you won’t need to eat an entire jar of Coconut Cult. When you’re new to probiotics, the Coconut Cult group recommends beginning out with one to 2 spoonfuls of its yogurt a day. “Every serving accommodates 16 strains of billions of super-live probiotic tradition, so a bit can go a great distance, however we wish you to belief your intestine,” they advised us. “When you really feel you want rather less, dial your serving down a bit. When you’re sick or your intestine wants a bit further TLC, go for extra. It’s your physique, and you recognize greatest.”

The Coconut Cult group suggests consuming the yogurt very first thing within the morning or as a late-night snack. Additionally they urge customers to not stir or double dip, as your saliva can kill the yogurt’s microorganisms. Some creators say you shouldn’t use a steel spoon, however that instruction has not been verified by Coconut Cult. 

Is Coconut Cult really any good?

I’ve solely gotten an opportunity to style Coconut Cult’s chocolate mousse taste, however I can report — it is actually tasty. The wealthy, darkish cacao taste balances out the yogurt’s signature tang, and it’s delightfully fluffy. I’ve discovered myself trying ahead to consuming my morning heaping spoonful (and a bit disillusioned I can’t return for an additional scoop). 

Have I seen rapid outcomes (i.e. a scarcity of irritation, flawless pores and skin, and impeccable hotness)? No. However I’ve solely been “taking” the yogurt for 4 days now. There’s nonetheless time!

The value would most likely steer me away from buying Coconut Cult frequently, but when my intestine wants a bit reset, or if I would like a bit deal with, I’d actually purchase it once more.