McDonald’s needs to make your morning espresso just a little extra cheerful with its new McCafé vacation cups. 

On Thursday, the quick meals chain introduced its new partnership with Doodles, the leisure firm Created by artist Scott Martin (aka Burnt Toast), for its new “Good Mornin” marketing campaign, which celebrates “the easy act of claiming good morning and spreading just a little pleasure by each day espresso moments.” 

“When you concentrate on beloved manufacturers that convey individuals collectively, McDonald’s instantly involves thoughts,” Julian Holguin, CEO of Doodles, shared. “This partnership spans music, animation, accumulating tradition, and on-line communities. It’s a pure evolution of McDonald’s wealthy custom of creator and model collaborations. We’re excited to convey a enjoyable expertise to our neighborhood, to introduce hundreds of thousands of followers to Doodles, and to unfold some pleasure with morning espresso this vacation season.”

Beginning November 18, clients can get their arms on the limited-edition McCafé vacation cup designs at taking part McDonald’s eating places throughout america. Nevertheless, that is not the one approach followers can dig into this partnership. Prospects who buy a beverage can even go onto the McDonald’s app to unlock an unique digital “pack ripping” expertise. Every digital pack features a distinctive assortment of Doodles x McDonald’s objects, together with character equipment, digital wearables for Doodles avatars, and particular entry to Doodles’ animated content material on the Stoodio platform.

There can even be a limited-edition assortment of co-branded attire and equipment coming quickly for many who wish to put on their love of McDonald’s actually on their sleeve, and even a brand new tune, titled “Good Mornin’,” by Marley Bleu, which additionally occurred to be produced former McDonald’s crew member, Pharrell Williams, with a video dropping in early December. 

“It will not be the very first thing you concentrate on whenever you discuss McDonald’s, however espresso is an integral a part of the McDonald’s expertise. We’ve relentlessly labored to make it style higher 12 months over 12 months, investing in new know-how and educating crew groups on espresso tradition in an effort to ship a extra constant, more energizing cup of espresso each time,” Tariq Hassan, the CMO of McDonald’s, shared. “This 12 months, we’re making our espresso much more particular by giving our seasonal packaging a contemporary and surprising collaboration with Doodles, the right companion, as a lot of their content material revolves round mornings and occasional moments.” See extra concerning the partnership and discover a McDonald’s taking part close to you at mcdonalds.doodles.app.