Portland, Oregon mainstay Nossa Familia Espresso celebrates its twentieth Anniversary with a brand new espresso mix and a daring artist collaboration. The group at Nossa Familia teamed up with multi-media artist Mika Rane to create a colourful and shiny illustration of the model’s twenty-year historical past. The particular providing additionally raises funds, with 50 cents of each bag bought supporting schoolchildren in coffee-growing communities.

We spoke with Jocelyn SyCip, Nossa Espresso’s Advertising Director, to study extra.

What was the core inspiration behind this design?

The core inspiration behind our twentieth Anniversary Mix design was to rejoice our roots and journey over the previous twenty years. We wished to honor our Brazilian heritage, our dwelling in Portland, Oregon, and the significant relationships we’ve constructed with our direct-trade companions in Guatemala and Nicaragua. The design displays our dedication to sustainability, neighborhood, and the “Full Cycle” of espresso—from farm to cup and again.

Who designed it?

The design was created by the proficient illustrator and multi-media artist Mika Rane. Mika’s work, impressed by her Mexican heritage, interprets into daring colours and textures with a contact of magical realism, which superbly enhances our model’s story and values.

How does collaboration play a task in your design course of?

Collaboration was on the coronary heart of our design course of. We imagine in nurturing long-term relationships, whether or not with our espresso farmers or our inventive companions. For this particular anniversary mix, we labored intently with Mika Rane to make sure that the art work not solely regarded beautiful but in addition authentically represented Mika’s whimsical fashion, our journey and our values. Mika’s inventive hand and our group’s imaginative and prescient mixed to provide a design that we’re actually happy with and pleased with.

 

From first imaginative and prescient to remaining product, how lengthy did the design course of take?

The design course of took roughly 4 months from the preliminary idea to the ultimate product. This included a number of brainstorming classes, thumbnail sketches, a number of drafts each in black and white and in colour, and revisions to make sure the design captured the essence of Nossa Familia’s 20-year journey with sufficient room for all of the textual content.

How does the package deal design mirror the corporate’s general branding and messaging?

The package deal design displays Nossa Familia’s branding and messaging by incorporating components that symbolize Augusto’s household’s Brazilian espresso farming custom that dates again to the Nineties, and our dedication to sustainability, neighborhood, and high quality. The colourful fiesta of Pacific Northwest pines and the Cascade mountain vary blended with notable options from Augusto’s dwelling in Rio de Janeiro symbolizes the union of our Brazilian roots and our Portland dwelling. The waterfall imagery from Fazenda Cachoeira and the solar cheersing with a rain cloud characterize our “Full Cycle” philosophy—caring for the atmosphere and neighborhood from farm to cup. The design additionally highlights our dedication to giving again, with mentions of our B Corp certification and help for significant tasks in coffee-growing areas.

Inform us about a few of your favourite design particulars.

A few of our favourite design particulars embrace the depiction of the waterfall from Fazenda Cachoeira, which symbolize our Brazilian heritage and the origins of our espresso. The swirling water flowing right into a espresso cup represents our farm-to-cup direct commerce mannequin. The bicycle owner and tennis racket are private touches that mirror Augusto’s journey to the U.S. on a tennis scholarship and his ardour for biking. Lastly, the Brazilian solar and Portland rain cloud cheering collectively encapsulate the attractive union of our roots and our dedication to sustainability and neighborhood over the previous 20 years.

Are there key components of the packaging meant to coach the buyer?

The packaging design features a word concerning the origins and taste profile of the mix. It additionally notes that it is a particular giveback espresso with 50¢ of each bag bought supporting enhancements to the schoolhouse at Finca San Jose de las Nubes in Nicaragua. Led by our origin associate, Bayardo Reyes, this significant undertaking helps the training of espresso farmers’ kids. There’s a QR code to study extra about this vital initiative. The extra facet and again panel embrace a word from Augusto and brewing ideas. On the bottom of the bag we indicated that the bag is made of fabric that may be recycled with a qr code to an inventory of drop off areas and a hyperlink to study extra about sustainability at Nossa Familia Espresso.

Are any of the packaging supplies recyclable or compostable?

The packaging supplies are recyclable.

On a completely completely different word, we lately made a pivotal shift in our packaging technique, saying goodbye to compostable baggage in favor of renewable and recyclable supplies. Why did we make the swap from compostable to recyclable supplies? The reality is, whereas compostable packaging appeared like a sustainable resolution initially, we’ve since realized that it’s not all the time probably the most environmentally pleasant choice.

You’ll be able to study our packaging swap right here.

The place is that this accessible to buy?

Presently our twentieth Anniversary Mix is out there on-line and in our three Portland space cafes.

Thanks!

Espresso Design is an authentic characteristic collection on Sprudge curated by Sprudge co-founder Zachary Carlsen. Learn extra from our Coffee Design archives.