Nitro chilly brew has been a mainstay at Tacoma, Washington’s Bluebeard Espresso Roasters since 2014. In 2022, they selected to take their providing and may it, for, as the oldsters at Bluebeard put it, your consumption at leisure. The attractive blue cans are distinctive and show the corporate’s mantra “COFFEE. PEOPLE. COFFEE PEOPLE. From Tacoma, WA.”
The oldsters at Bluebeard Espresso have been busy with an epic build-out of recent roasting amenities and a restaurant area at 5428 S Tacoma Method however took the time to talk with us about their RTD providing.
We spoke with Bluebeard Espresso’s founder and proprietor Kevin McGlocklin to search out out extra.
Inform us concerning the design of the product.
As our authentic branding guru (Pat Snavely of Partly Sunny) was too busy, the can design was a pleasant collaboration with my upstairs work neighbor, Lex Schoner—whose multifaceted product design and growth background spans Amazon, Microsoft, and Stanford Graduate College in Company Innovation. We aimed the appear and feel fairly squarely at grocery store shelf differentiation, ultimately arriving at shaded sky blue background colour with each our brand and prolonged beard brand overlaying a lot of the three-dimensional can that it’s inconceivable to not know whose juice you’re ingesting or trying upon on a busy fridge shelf. We’re simply now operating out of the unique sleeved can run and at present printing cans for future manufacturing runs.
What does it style like?
I’m (and I imagine, Lex) tremendous stoked with the style—which we’ve honed in on for the final decade, involving a rotation of balanced cocoa, caramel, and berry-inflected single-origin Guatemala or Chiapas de Mexico coffees. We TDS proper round 1.45%. The trace of nitrogenation favors a delicate shake earlier than opening to realize that Guinness-effect saturation all through.
How lengthy have you ever been engaged on this undertaking?
A very long time. Nonetheless searching for correct distribution, though we imagine that’s imminently forthcoming.
The place is it out there?
Native unbiased grocers in and round Tacoma, WA. Numerous our native T-town consuming and ingesting institutions. Fingers crossed Metropolitan Markets present evaluation contains us. They appear happy. One sip is all we ask.
Thanks!
Get your arms on Bluebeard Espresso Roasters nitro chilly brew at their cafe and numerous indie grocers across the Tacoma space. Take a look at their official web site and Instagram @bluebeardcoffee to be taught extra.
