Inside the brand new Prima Espresso Gear retailer and showroom in Louisville. All photographs courtesy of Prima Espresso Gear.

On-line espresso tools vendor Prima Espresso Gear this month opened a brick-and-mortar retailer in its dwelling metropolis of Louisville, Kentucky, stocking it prime to backside with a big selection of dwelling {and professional} espresso gear.

Doorways to the 1,100-square-foot showroom, demonstration lab and retail retailer opened Jan. 8, providing an open ground plan for friends to browse. The shop is adjoining to Prima’s e-commerce operations. 

“Each product on our cabinets is accompanied by a hands-on demo, permitting clients to check and evaluate completely different gear firsthand in our adjoining espresso lab,” Prima Espresso Gear Product Advertising Supervisor Ryan Felbinger advised Each day Espresso Information. “Outfitted with top-tier grinders and specialised water remedy, the lab is an absolute playground for any espresso fanatic. In different phrases, now you can nerd out and have enjoyable with us in individual.”

A facility subsequent to the shop will proceed to be the studio for Prima’s sturdy on-line movies, which embrace tools overviews, comparisons, brew guides and extra. Felbinger mentioned that whereas there usually are not but any public occasions scheduled, the area can accommodate throwdowns and different small native espresso neighborhood gatherings.

“The aim of this mission was to serve our local people,” Felbinger mentioned. “We don’t at the moment have plans to develop exterior of our present area.”

Prima Espresso Gear was based as a coffee-focused offshoot of Louisville-based restaurant provide firm Prima Provide in 2009 by its proprietor, Andy Lowe, and a number of staff with a ardour for espresso. The corporate’s catalog has grown to incorporate an intensive choice of dwelling and industrial espresso tools, instruments and equipment, together with water purification methods and extra.

In 2021, the corporate took on its first unique distributorship, launching the El Rocio V2 Zarre espresso machine in america.

“We’ve got not entered into any unique partnerships since that point; nevertheless, will probably be a significant a part of our technique transferring ahead,” mentioned Felbinger.

One other current enlargement for Prima is its institution of a devoted Espresso Cart class, centered on cell espresso tools parts and kits. The class facilities on carts designed and constructed by California-based producer The Woodress outfitted with new coffee-specific modular moveable energy and water options by Caffewerks.

“The Prima staff and I’ve been onerous at work in 2024 creating this new class in response to a quickly evolving industrial espresso market,” mentioned Felbinger. “We provide a free five-part course for aspiring cell espresso entrepreneurs protecting a number of subjects from making a marketing strategy, to tools choice to methods for progress. Together with our new tools choices, we imagine we’ve created the last word useful resource for brand new espresso cart homeowners.”

The Prima Espresso Gear Showroom is situated at 4603 Poplar Stage Street in Louisville. Feedback? Questions? Information to share? Contact DCN’s editors right here. For all the newest espresso business information, subscribe to the DCN publication. 

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