Once you’re studying Espresso Overview, it’s possible you’ll end up questioning who else is within the digital room with you. Who else is studying a report concerning the fantastic factors of a processing technique or origin, and what are they pondering? And what coffees are they ingesting?
These questions are essential to us at Espresso Overview, in fact. Not solely do we would like glad readers who preserve coming again to learn us repeatedly, however we additionally harbor a fundamental human curiosity about who could be studying our reviews and opinions and why.
Now we have two major methods we find out about our readers. First is the broad and impersonal knowledge on Google Analytics and our personal server logs. These sources anonymously monitor who visits CoffeeReview.com and gives combination knowledge on the place our readers are situated, how they discovered us, which internet pages they go to, and so. Second, we periodically conduct surveys of our readers to collect extra demographic knowledge about them and their coffee-drinking and coffee-reading expectations, habits and preferences. We accomplished such a survey in early 2024, and share a few of what we realized right here, together with some combination knowledge from Google.
The Primary Knowledge
In 2023, Espresso Overview welcomed a couple of million readers from 218 international locations and territories. Espresso Overview rankings reached greater than 100 million shoppers via our worldwide community of digital, print, and advertising channels. Our readers will drink over a billion cups of espresso and eat greater than 30 million kilos of espresso beans.
Two-thirds of our guests are from North America. Now we have readers in all 50 U.S. states and each main metropolitan space within the nation. The highest ten international locations by readership are as follows:
- United States
- Taiwan
- Canada
- Philippines
- United Kingdom
- China
- Australia
- India
- Malaysia
- Thailand
The Survey Outcomes
Over 400 readers from all over the world participated in our 2024 on-line survey. The US is house to 88% of them.
We discovered that Espresso Overview readers total have excessive ranges of training and earnings. Of Espresso Overview readers, 74% report having a school diploma, which is roughly double the speed within the total U.S. inhabitants. Readers’ common annual earnings is $156,000, which is greater than double the U.S. medium family earnings of about $75,000 in 2022.
On common, our readers report ingesting 2.9 servings of espresso per day, which is in keeping with norms for U.S. espresso drinkers total. Espresso Overview readers report spending a median of $20.60 per pound for espresso beans.
Readership by U.S. State
For a few years, we’ve analyzed our web site visitors knowledge to raised perceive the place curiosity in gourmand espresso is highest, at the very least based mostly on Espresso Overview per capita readership.
As now we have famous up to now, a state’s inhabitants is the most important driver of web site visitors. Not surprisingly, if one simply seems at whole CoffeeReview.com visitors, the highest 4 states for readership are California, Texas, Florida, and New York, that are additionally probably the most populous states.
In fact, one would count on California to have extra readers than Hawai’i simply based mostly on the big distinction in inhabitants, almost 40 million versus 1.5 million, respectively. So within the following figures, we normalized the visitors knowledge for inhabitants to calculate per capita readership, which is a greater gauge of the extent of curiosity in espresso.
The highest 10 states by per capita readership in 2023-24:
- Hawai’i
- Washington
- Virginia
- Oregon
- Minnesota
- Montana
- Maine
- Vermont
- California
- Wyoming
Hawai’i Tops the Listing Once more
Many of the states on the listing aren’t surprises. Hawai’i has been #1 or #2 on the listing each time we’ve tracked per capita readership. As we’ve famous up to now, when you think about that Hawai’i is the one state that produces important portions of espresso, it stands to purpose that lots of people have an curiosity in espresso information and opinions.
Washington, Oregon, and California are well-known for his or her robust espresso cultures and lengthy histories of roasting and consuming prime quality coffees. Minnesota, Maine, and Vermont are northern, cold-weather states, which may drive espresso curiosity and readership, particularly in winter.
Montana and Wyoming are additionally northern states however, up to now, previous to COVID, they tended to seem nicely down the listing. It’s seemingly that COVID-era demographic shifts performed our position in readership will increase. The native presence of many prime quality espresso roasters in Montana (particularly Revel Espresso and RamsHead Espresso Roasters) and Wyoming (JackRabbit Java and Mystic Monk Espresso) are seemingly driving curiosity in specialty coffees.
It’s not clear why Virginia could be so excessive on the listing however there is no such thing as a scarcity of top quality espresso roasters – Roadmap, Ironclad, Index, Pinup, Merge — which can be each serving and creating an enthusiastic specialty espresso scene.
If you’re questioning what state is final on the listing this 12 months, it’s Louisiana. We’re undecided why.
