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HomeCoffeeRight here’s to Twenty Years of Barista Journal

Right here’s to Twenty Years of Barista Journal


Lem Butler reading the April + May 2005 issue of Barista Magazine while drinking a coffee with dozens of other Barista Magazines on a table in front of him.Lem Butler reading the April + May 2005 issue of Barista Magazine while drinking a coffee with dozens of other Barista Magazines on a table in front of him.

20 years is a very long time, however it glided by so quick.

BY LEM BUTLER

Twenty years in the past, I used to be a younger barista with massive goals and nervous palms, pulling pictures on the Day by day Grind Espresso Café on the College of North Carolina, Chapel Hill campus. I didn’t comprehend it then, however I used to be about to be swept right into a journey that might form my life—and Barista Journal can be one of the vital highly effective forces guiding me alongside the way in which.

It began in 2005. The specialty-coffee trade was nonetheless sufficiently small that you possibly can be taught most of what you wanted to know behind the bar or from the few competitions and occasional expos that existed. Instagram didn’t exist. Fb was nonetheless “The Fb,” solely obtainable to school college students. MySpace reigned, however nobody there was speaking about direct commerce or grinder burr calibration. I discovered latte artwork from a DVD.

After which got here Barista Journal.

The very first challenge featured Bronwen Serna on the duvet. She was radiant, assured, and expert—somebody who wasn’t simply in espresso, however of it. Her story moved me deeply. I didn’t comprehend it was doable to really feel so seen by a narrative that wasn’t mine—not but. However there was one thing in the way in which Sarah Allen and Ken Olson advised it that reached me. Their writing didn’t simply cowl occasions—it revealed truths. I used to be so impressed, so filled with gratitude, that after I lastly noticed Bronwen in particular person a yr later, I couldn’t even muster the phrases to say how a lot her story meant to me.

That very same yr, I competed for the second time and gained my first Southeast Regional Barista Competitors. I additionally walked the present flooring at my very first Specialty Espresso Affiliation (of America) Expo in Charlotte, N.C., wide-eyed like a child in a sweet retailer. It was the primary time I noticed how massive and layered this espresso world actually was. However it was Barista Journal that helped me perceive it, that helped me see the place I would match into it.

Lem Butler, Bronwen Serna, and Heather Perry at Klatch Coffee in 2024.Lem Butler, Bronwen Serna, and Heather Perry at Klatch Coffee in 2024.Lem Butler, Bronwen Serna, and Heather Perry at Klatch Coffee in 2024.
Three USBC champs on the USBC in 2024: Lem Butler, Bronwen Serna, and Heather Perry.

On the Day by day Grind, we’d huddle round every new challenge prefer it was a sacred textual content. The journal turned our lifeline to a broader world we couldn’t but entry. By its pages, we had been launched to farmers, roasters, cafés pushing boundaries, and brewing strategies we hadn’t but imagined. We discovered about honest commerce and its limitations, about shade-grown versus sun-grown, about natural certifications and the way smallholder farmers typically couldn’t afford them however cared deeply about soil and sustainability all the identical.

Lem Butler with a parrot on his head and on his arm in Colombia.Lem Butler with a parrot on his head and on his arm in Colombia.Lem Butler with a parrot on his head and on his arm in Colombia.
Lem on a visit to Colombia sponsored by Cafe Imports. Picture by Sarah Allen.

And as I grew in espresso, I slowly began to develop nearer to the individuals behind the publication that formed me. I started to see Sarah and Ken frequently—at expos, at competitions. What began as a quiet wave or a nervous “hello” grew into conversations in regards to the trade, about storytelling, in regards to the future. I finally visited their workplace in Portland, Ore., and was beside myself. I used to be standing within the coronary heart of {a magazine} that had guided my life like a compass, and I felt that vitality—humble, hardworking, revolutionary.

As I gained extra regional barista competitions, I started touring extra—origin journeys that Barista Journal would typically cowl. I discovered myself in Colombia with Elkin Guzman, studying about anaerobic fermentation alongside good minds like Sam Schroeder, Sam Lewontin, and Sasa Sestic. In fact, Sarah Allen was there to doc all of it together with her signature attentiveness and care.

Cris Mourão , Lem Butler, and Ken Olson enjoy fresh coconuts at a market in Brazil.Cris Mourão , Lem Butler, and Ken Olson enjoy fresh coconuts at a market in Brazil.Cris Mourão , Lem Butler, and Ken Olson enjoy fresh coconuts at a market in Brazil.
Cris Mourão, Lem Butler, and Ken Olson take pleasure in recent coconuts in Brazil on an Ally Espresso Origin Journey.

I rode behind a truck with Ken by the darkish of Minas Gerais in Brazil at 1 a.m., harvesting espresso mechanically—simply hours after flying from Espírito Santo, the place smallholder farms contrasted with the flat, high-volume stereotype of Brazilian espresso manufacturing. One other time, I used to be on a small airplane flying over the Nice Rift Valley in Kenya from espresso farms to the Maasai Mara with Ken once more, digital camera in tow, capturing a visit filled with lions, hippos, and cuppings (oh my!)—witnessing the journey from farm to mill to public sale to export whereas celebrating 50 years of Kenya’s independence.

Lem Butler with Gianni Cassatini on an origin trip to Kenya in 2013.Lem Butler with Gianni Cassatini on an origin trip to Kenya in 2013.Lem Butler with Gianni Cassatini on an origin trip to Kenya in 2013.
Gianni Cassatini and Lem on a visit to Kenya sponsored by Cafe Imports.

These journeys weren’t simply work—they had been transformation. They had been residing proof of what Barista Journal had at all times executed finest: honor your entire provide chain with depth, humanity, and care.

By some means, through the years, I went from studying these pages to residing in them. I turned a contributor, a canopy story, and ultimately an editorial board member. And at last, I turned the first Black United States Barista Champion—a second Barista Journal captured with the identical generosity and readability they’d proven all alongside.

In following Barista Journal, I wasn’t simply following tales—I used to be discovering my very own. And I wasn’t alone. So many people grew up professionally alongside this journal. It’s chronicled our evolution as people, as an trade, and as a neighborhood. From fledgling baristas to seasoned educators, inexperienced consumers, espresso producers, roasters, enterprise homeowners, and advocates, we’ve all discovered one thing of ourselves in these pages.

Lem Butler reading the April + May 2005 issue of Barista Magazine while drinking a coffee with dozens of other Barista Magazines on a table in front of him.Lem Butler reading the April + May 2005 issue of Barista Magazine while drinking a coffee with dozens of other Barista Magazines on a table in front of him.Right here’s to Twenty Years of Barista Journal
Lem along with his assortment of Barista Magazines. Picture by Lem Butler.

Sarah and Ken didn’t simply begin {a magazine}—they began a motion. One which bridged gaps, celebrated voices, and gave the specialty-coffee world a mirror through which to see its previous, current, and future. From their small Portland beginnings, they’ve impacted each nook of the worldwide espresso trade—and we’re all higher for it.

Congratulations, Barista Journal, on 20 years of storytelling, soul, and repair. Might the pages proceed to show, form lives, encourage excellence, and join our neighborhood throughout continents and cups. This isn’t a primary or final sip, only a sturdy shot of gratitude, pulled completely, medium weight, velvety tactile, blueberry acidity, lemongrass easy syrupy sweetness, and a floral gardenia end. As at all times, thanks for every part.

Time.

ABOUT THE AUTHOR

Lem Butler is a longtime specialty espresso skilled. He’s the 2016 U.S. Barista Champion, co-founder of a distinguished specialty-coffee firm, and is also referred to as DJ Attractive Foam.

Subscribe and Extra!

As at all times, you may learn Barista Journal in paper or digital format.Subscribe right here to get your personal hardcopy of every challenge delivered. Learn the April + Might 2025 challenge at no cost with our digital version

And for greater than three years’ value of points, go to our digital version archives right here.



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