Oakland, CA — February 26, 2026: Royal Espresso, in partnership with Grounds for Well being and founding marketing campaign companion Equator Coffees, has launched a dollar-for-dollar matched fundraising marketing campaign to increase cervical most cancers screening and remedy for girls farmers in East Africa.
Royal will match donations as much as $125,000, with a mixed objective of $250,000 to succeed in greater than 5,000 ladies with life-saving care that’s, in lots of circumstances, obtainable nowhere else close by.
The marketing campaign launched throughout Cervical Most cancers Consciousness month in January, and has already raised $23,500.
The timing is pressing. Reductions in USAID funding have disrupted international well being infrastructure that many coffee-growing communities depend on. Grounds for Well being, which has partnered with cooperatives and regional well being suppliers since 1996, is absorbing that strain straight.
“Espresso begins with ladies. When funding is pulled from the methods that defend their well being, we can not faux it’s another person’s drawback. This trade is determined by their labor, their management, and their resilience. Matching each greenback is how we take duty, not simply in phrases, however in motion.” — Max Nicholas-Fulmer, CEO, Royal Espresso
Royal has supported Grounds for Well being since 2006, contributing greater than $1.6 million in mixed monetary and in-kind assist. This marketing campaign invitations the broader trade to face alongside that dedication.
Right here’s Methods to Get Concerned:
A Mannequin Any Roaster Can Replicate
Equator Coffees joins as a founding marketing campaign companion, donating 10% of gross sales from their new Single Origin Espresso, Burundi Girls of Turihamwe, for the lifetime of the espresso starting March 2. Their participation demonstrates how a single origin choice can develop into sustained, significant assist for the ladies who produced it.
Any roaster can do the identical. Select a espresso, set a donation proportion, and Royal will assist flip it into affect. Contact information@royalcoffee.com to get began.
March 8–15: Grounds for Well being Week
Grounds for Well being Week kicks off on Worldwide Girls’s Day, March 8. For simply $25, cafés can highlight the marketing campaign in-store and assist ladies’s well being at origin utilizing a simple to print digital promotional equipment offered by Grounds for Well being. It’s a easy, seen option to activate your staff and prospects throughout a important week.
March 13: Latte Artwork Throwdown at The Crown (Oakland)
All proceeds profit the marketing campaign. Contestants and sponsors are welcome.
Occasion particulars: https://occasions.royalcoffee.com/LatteArtThrowDown
April 10–12: World of Espresso, San Diego
We’re nonetheless securing companions and sponsors for this. Each greenback contributed is matched till the $125,000 pool is totally dedicated.
Be taught extra or donate at: https://royalcoffee.com/grounds-for-health-fundraiser/
About Royal Espresso
Royal Espresso is an independently-owned specialty inexperienced espresso importer primarily based in Oakland, California, sourcing for roasters worldwide with a long-standing dedication to accountable buying, long-term producer relationships, and group affect.
About Grounds for Well being
Grounds for Well being delivers cervical most cancers screening and remedy to ladies in coffee-growing communities, partnering with native cooperatives, clinics, and educated well being employees to carry evidence-based care the place entry is most restricted.
About Equator Coffees
Equator Coffees is an LGBTQ+ and women-owned and based specialty espresso roaster with deep roots within the Bay Space, acknowledged for its dedication to sustainable sourcing and measurable social affect.
