The Specialty Espresso Affiliation (SCA) is rebranding its flagship United States occasion, Specialty Espresso Expo, as World of Espresso.

Introduced simply forward of the 2025 occasion happening April 25-27 in Houston, the title change will take impact with the 2026 occasion, scheduled for April 10-12 in San Diego.

The rebranding follows the “World of Espresso (insert metropolis or nation title)” format that was initially established with the commerce group’s flagship European occasion, and subsequently expanded to new markets, together with the Center East. 

Different upcoming World of Espresso occasions embody World of Espresso Jakarta (Could 2025), World of Espresso Geneva (June 2025) and World of Espresso Panama (2026).

On the opening of the 2023 SCA Expo in Portland, Oregon. Each day Espresso Information picture by Nick Brown.

As a part of the World of Espresso sequence — which hosts premier espresso occasions in Central America, the Center East, Europe, and Asia — World of Espresso San Diego will present an enhanced platform for formidable companies coming into new markets and searching for to supply from new areas,” the SCA mentioned in an announcement of the rebranding. “Since its inception in Europe in 2010, World of Espresso has constantly set new data as the most important and most influential espresso commerce present, bringing collectively hundreds of execs from throughout the specialty espresso provide and worth chain.”

The group’s flagship U.S. occasion dates again 30 years to the early days of the Specialty Espresso Affiliation of America (SCAA), which in 2017 merged with the Specialty Espresso Affiliation of Europe (SCAE) to type the SCA. For its first 20-plus years, the occasion was known as the SCAA Expo, or just “Expo” amongst show-goers. The merged SCA launched the Specialty Espresso Expo title in April 2017.

Discover all of DCN’s 2025 Expo protection right here. 

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