Seafood Vitamin Partnership’s volunteer board of administrators are leaders and high specialists within the seafood and vitamin industries.
Jason Driskill, vice chairman of seafood for Texas-based retailer H-E-B, has been appointed the brand new chair of Seafood Vitamin Partnership’s Board of Administrators. In his function at H-E-B, he oversees procurement, gross sales, merchandising, advertising, and sustainability for recent and frozen seafood, in addition to sushi, throughout greater than 400 places in Texas and Monterrey, Mexico.
Jason is instrumental in bettering H-E-B’s seafood sourcing and constructing key partnerships within the trade. He works with teams just like the Environmental Protection Fund (EDF) and the International Seafood Alliance (GSA) to make accountable sourcing selections.
With 25 years of seafood trade expertise, Driskill has in depth expertise in distribution, processing, and retail. Earlier than becoming a member of H-E-B in 2009, he led Texas operations for Pacific Seafood, gaining experience in seafood manufacturing and warehousing. Driskill is dedicated to educating customers in regards to the ease of cooking seafood and its well being advantages, serving to them make knowledgeable selections.
“As Vice Chair over the previous two years, Jason has launched the ‘Fall in Love With Seafood’ marketing campaign, initiating its first implementation and demonstrating this system’s robust returns,” mentioned Paul Doremus, fast previous chair of SNP’s Board of Administrators and Vice President for Coverage and Sustainability Technique at Trident Seafoods. “His deep understanding of the evolving retail seafood panorama, dedication to trade collaboration, and imaginative and prescient for rising seafood consumption will probably be invaluable as he leads the Board.”
Gustavo Lara is a Managing Director for Seafood at Cargill’s Meals Enterprise and has been named Vice Chair of SNP’s Board of Administrators. In his function at Cargill, he shapes the corporate’s business technique in seafood and has greater than 17 years of expertise in advertising, gross sales, and enterprise growth at main multinational firms, together with Cargill, DuPont, and Dell Applied sciences. Since becoming a member of Cargill in 2016, he labored with the corporate’s Animal Vitamin Enterprise and Company Technique Workforce earlier than serving to discovered the corporate’s Seafood Enterprise.
Captivated with bettering entry to nutritious, inexpensive, and sustainable meals, Gustavo employs science, expertise, and engineering to realize these objectives. Gustavo is an Engineer in Electronics by coaching and has an MBA from the College of Chicago’s Sales space College of Enterprise. He’s primarily based in Minneapolis, Minnesota.
“Gustavo brings extraordinary market data, enterprise self-discipline, and dedication to science, sustainability, and group engagement to the Board,” added Doremus. “Collectively, Jason and Gustavo exemplify the artistic management SNP wants because it scales the nationwide seafood marketing campaign, advises federal policymakers on seafood and vitamin, and educates the general public on the rising scientific proof of the well being advantages of a seafood-rich weight loss plan.”
About Seafood Vitamin Partnership
Seafood Vitamin Partnership (SNP) is the main 501(c)(3) nonprofit group within the U.S. constructing consciousness of the well being and dietary advantages of seafood. SNP addresses the nation’s public well being disaster via education schemes that encourage Individuals to include extra seafood and omega-3s into their diets for improved well being per the USDA Dietary Tips. For extra info or to help SNP, go to seafoodnutrition.org.
