The Seafood Vitamin Partnership is happy to unveil its new public well being promotion marketing campaign to assist People dwell more healthy, happier, and smarter by growing their consumption of seafood. The ‘Fall in Love with Seafood’ marketing campaign launches in October throughout Nationwide Seafood Month and continues all through 2024 reminding customers how scrumptious, nutritious, and versatile seafood is to take pleasure in at dwelling and away from dwelling.
Lower than 1 / 4 of People eat seafood 2x per week as advisable by the Dietary Tips for People (DGA), The American Coronary heart Affiliation (AHA), and the World Well being Group (WHO).
“All through this marketing campaign, we’ll educate customers that seafood is a lean protein with well being advantages they will take pleasure in and depend on day by day,” says Linda Cornish, Seafood Vitamin Partnership President and Founder.
For greater than a decade, SNP and its companions have impressed a more healthy America and raised consciousness in regards to the important dietary advantages of seafood. This marketing campaign will function a platform to point out that an overarching message might help all factors alongside the seafood provide chain and complement SNP companions’ campaigns.
The ‘Fall in Love with Seafood’ marketing campaign, developed with award-winning company Milestone Built-in Advertising and marketing, goals to interrupt by way of the social and digital media muddle to showcase the style enchantment of all kinds of seafood with daring, mouthwatering imagery and cheeky headlines.
“Finally, we need to improve customers’ longing for seafood and encourage America to Fall in Love with Seafood,” provides Sarah Crowley, SNP VP of Advertising and marketing and Communications. “The new marketing campaign resonates with the first goal – 85% of occasional seafood customers surveyed agreed the marketing campaign made them need to eat extra seafood.”
The marketing campaign gentle launches in October 2023 throughout Nationwide Seafood Month and can proceed year-round with key market activations beginning in January 2024. Key retailers and meals service companions shall be introduced forward of the brand new yr.
“Working the pilot marketing campaign proper after the brand new yr is right timing as so many People are setting New 12 months’s resolutions to eat wholesome and seafood is a key a part of a nutritious diet,” says Paul Doremus, SNP Board Chair and Trident Seafoods’ VP for Sustainability Technique and Coverage.
This nationwide seafood promotion marketing campaign is being launched at an necessary time as seafood gross sales and consumption have declined because the development seen throughout the pandemic. The ‘Fall in Love with Seafood’ marketing campaign will empower the seafood trade to reveal a collaborative, strategic effort to extend seafood gross sales throughout the board and enhance the well being of People.
The ‘Fall in Love with Seafood’ promotion marketing campaign shall be supported by digital and social media, influencer advertising and marketing, commerce advertising and marketing, public relations outreach, and new recipes and blogs on the SNP web site. It should even be activated by SNP supporters and companions by way of a marketing campaign toolkit which incorporates social graphics, movies, recipes, and in-store signage. Marketing campaign Toolkit: Fall in Love with Seafood Toolkit
About Seafood Vitamin Partnership
Seafood Vitamin Partnership (SNP) is the main 501(c)(3) nonprofit group within the U.S. that builds consciousness of the well being and dietary advantages of seafood. SNP addresses the nation’s public well being disaster by way of teaching programs that encourage People to include extra seafood and omega-3s into their diets for improved well being per the USDA Dietary Tips. For extra info or to assist SNP, go to seafoodnutrition.org.
