Seafood Vitamin Partnership (SNP) has launched a brand new digital program to assist customers have better entry to high-quality seafood wherever they dwell within the nation. SNP’s Fall In Love With Seafood marketing campaign is rolling out to retailers throughout the nation and now to seafood firms that ship seafood on to customers. The objectives of the marketing campaign are to assist customers eat seafood at the least twice every week for improved well being and to deliver consciousness to wonderful on-line seafood firms. This multi-media initiative goals to advertise direct-to-consumer firms and types by net, electronic mail, and social platforms and drive customers to buy straight by taking part firms’ on-line shops.
“90% of People are usually not assembly the Dietary Tips suggestion to eat seafood at the least twice every week and lacking out on essential well being advantages. We wish to present customers with quick access to seafood wherever they dwell in the US,” stated Linda Cornish, SNP founder and president. “Customers and well being influencers typically ask us the place to purchase high-quality sustainable seafood. We suggest shopping for from their favourite retailers and eating places and now we will share an inventory of firms that ship seafood on to them.”
The newly designed web page on SNP’s web site will showcase seafood firms with product and web page shout-outs with one firm highlighted month-to-month in a featured part. The chosen model may also have a month-to-month highlight in SNP’s shopper and registered dietitian newsletters, and attain customers by paid social media posts and focused Google Adverts.
“We would like households in all places to eat high-quality seafood and luxuriate in quick access to the healthiest protein on the planet from their favourite bodily or on-line shops. We’re glad to assist SNP in launching the FILWS Shipped Direct program,” added Invoice Hueffner, vice chairman of selling and growth at Pacific Seafood.
Pacific Seafood, Sitka Seafood Market, FultonFishMarket.com, and Bakkafrost are the seafood firms that assist SNP with the launch of this new program. Please contact Linda Cornish at lcornish@seafoodnutrition.org to affix this D2C program.
About Seafood Vitamin Partnership
Seafood Vitamin Partnership (SNP) is the main 501(c)(3) nonprofit group within the U.S. that builds consciousness of the well being and dietary advantages of seafood. SNP addresses the nation’s public well being disaster by education schemes that encourage People to include extra seafood and omega-3s into their diets for improved well being per the USDA Dietary Tips. For extra info or to assist SNP, go to seafoodnutrition.org.
