Over the previous ten years, Producer & Roaster Discussion board has organised pioneering {industry} occasions in a few of the most outstanding producing nations in Central & South America. On 27 & 28 March 2025, PRF will host its tenth version on the Copantl Resort & Conference Centre in San Pedro Sula, Honduras. 

This landmark occasion would be the largest and most participating one so far. Espresso professionals from everywhere in the world may have the chance to attach, study, and construct lasting relationships with producers, roasters, and extra.

Along with a specifically tailor-made programme of lectures, panels, workshops, and cuppings, PRF Honduras will host the fourth International Roasting Contest, the sixth Chilly Brew Espresso Championship, a Brewing Championship, and a Cupping Championship, the third International Espresso Awards, and the second PRF Seed scholarship initiative.

As with each PRF occasion, worldwide {industry} leaders are handpicked to current on a few of the most urgent and vital subjects within the world espresso sector. If you need to talk at PRF Honduras on a topic that you’re passionate and educated about, speaker functions at the moment are open.

Learn on to study extra about PRF, speaker necessities and tasks, and how one can apply.

Study extra about PRF right here.

PRF to have fun its tenth anniversary in Honduras

For practically a decade, PRF has hosted a few of the most groundbreaking occasions within the espresso sector. Yearly, it takes place in a famend producing nation in Latin America. Every version brings collectively main worldwide professionals and consultants – together with producers and roasters – to alternate concepts, drive innovation, deal with industry-wide challenges, and suggest options to them.

Henry Wilson is the founding father of PRF. “As a part of our tenth anniversary, we wish to organise an occasion that provides much more worth to the espresso sector,” he says. “Honduras will probably be our largest and most participating version to this point, constructing on the success now we have achieved over the past ten years.”

A part of PRF’s focus is cultivating actually world occasions that embody actors from throughout the availability chain. Over 4,000 folks will attend the discussion board in Honduras, together with greater than 480 espresso consumers, akin to Purity Espresso, Vero Espresso Home, Espresso Americano, Woods Roastery, Saltwinds Espresso, and Silverskin Espresso Roasters. Over 2,000 small producers will even be in attendance, providing roasters a possibility to attach with and study from farmers firsthand. 

Along with the two-day boards held in main cities in Central and South America, the first-ever PRF: Farm Summit not too long ago happened solely on a espresso farm. A complete of 1,387 attendees – together with 404 farmers and 96 roasters – met at Hacienda Cafetera La Pradera to have interaction with the occasion, which centered particularly on regenerative and natural farming.

Farm Summit additionally hosted the fifth Chilly Brew Espresso Championship and the inaugural Cacao Masters and Soil of Excellence competitions.

Why Honduras?

PRF Honduras is projected to generate US $14.5 million for the native financial system, supporting one among Latin America’s most vital espresso origins. In accordance with the USDA, the nation will produce 5.5 million 60kg luggage in 2023/24.

“For years, PRF attendees have requested us to host an occasion in Honduras,” Henry says. “In 2020, we organised a digital discussion board centered on the nation’s espresso market, so it’s an honour to host an in-person occasion in Honduras to have fun our tenth anniversary.”

During the last 20 years, Honduras has emerged as one of the vital outstanding producers of espresso in Central America. Traditionally identified for its commodity-grade arabica, the nation has since established its place as an vital producer of distinctive specialty espresso, together with varieties like Lempira, Bourbon, and Catuai.

Over 120,000 espresso farms contribute a 3rd of its agricultural GDP. Furthermore, an estimated 95% of the nation’s espresso is grown by smallholders, presenting a priceless alternative for roasters to study instantly from these farmers.

“With a rising variety of {industry} occasions to attend yearly, PRF stands out as a number one platform for attendees to depart impressed by the folks they work together with and the information and perception they obtain,” Henry says. “Internet hosting the occasion in a producing nation and bringing collectively hundreds of worldwide espresso professionals is what makes PRF so particular.”

Speaker functions are open

Yearly, PRF invitations main consultants and professionals within the world espresso {industry} to talk as a part of the PRF Voices programme. Though the discussion board particularly targets producers and roasters, all actors and stakeholders are welcome to use.

Audio system will be capable to share their information, experiences, and visions for the way forward for the espresso {industry}. They may be capable to participate in TedTalk-style speeches, lectures, panels, and workshops.

Furthermore, the occasion provides a platform for folks to debate a few of the points that matter to them essentially the most, guaranteeing attendees obtain as a lot worth as attainable from their speeches and lectures.

“Earlier occasions have included audio system from everywhere in the world, and we wish this to be a good greater focus in Honduras,” Henry says. “PRF thrives off bringing collectively world {industry} consultants in order that attendees can hear a various vary of views and find out about totally different markets.”

Over the previous decade, audio system have included espresso professionals from 36 nations, such because the US, Australia, Colombia, Japan, El Salvador, Honduras, the UK, Romania, Saudi Arabia, Brazil, China, Guatemala, Costa Rica, Chile, Peru, Germany, the United Arab Emirates, Greece, Serbia, and extra.

Who can apply to talk at PRF Honduras?

In case you are an English or Spanish-speaking espresso skilled in any capability, you’re eligible to use to develop into a speaker at PRF Honduras. 

Splendid candidates ought to have a powerful background of their chosen subject, over 5 years of expertise working in espresso, earlier PRF participation, and proficient public talking expertise. Candidates must also be capable to provide contemporary new perception into upcoming developments and challenges that the {industry} might count on in 2025.

Lectures and audio system at earlier occasions have included:

• It’s time to alter the requirements for a way we market and promote espresso (Martin Mayorga – Mayorga Espresso, US)
• Unique processing: Leveraging biochemistry to provide experimental coffees (Wilton Benitez – Varietales Finos SAS, Colombia)
• Inexperienced purchaser developments (David Paparelli – M-Cultivo, UK)
• Is high-end specialty espresso nonetheless a rising pattern? (Konstantinos Vallianos – Kafea Terra, Greece)
• Espresso market outlook for 2024 (Albert Scalla – StoneX, US)
• Addressing the North-South Divide within the Espresso Provide Chain (Sam Corra – ONA Espresso, Australia)

Speeches at PRF occasions additionally deal with the particular wants of the host nation, with the goal of delivering worth for key {industry} stakeholders – particularly producers. 

In step with this, speeches needs to be tailor-made to an viewers of Latin American espresso professionals, together with roasters, inexperienced espresso merchants, baristas, and low rivals. As such, Honduras espresso professionals are particularly inspired to use. Speeches will even be concurrently translated into English and Spanish.

It’s additionally vital to notice that PRF will document all speeches and put up them on YouTube within the weeks following the occasion. Audio system will even be featured on the PRF web site, social media channels, and newsletters.

Alongside a sequence of lectures and speeches, PRF Honduras will host workshops and cupping periods. Candidates are welcome to use to steer these periods, too.

How can I apply?

If you need to talk at PRF Honduras, please apply by 15 January 2025. The occasion will happen on 27 & 28 March 2025, so the PRF group will approve the ultimate speaker line-up lengthy earlier than then.

To use, please fill out the speaker software type in English right here and in Spanish right here. The PRF group will rigorously evaluate and think about every software.

If profitable, you’ll hear from them shortly after submitting your software. All audio system will obtain a full-access ticket to the occasion. Nonetheless, please notice that audio system are liable for their very own journey and lodging prices.

What else is going on at PRF Honduras?

Along with PRF Voices, panel discussions, and workshops, the occasion will even embody cuppings led by a few of Latin America’s greatest producers and exporters. Attendees may have the possibility to style a few of the area’s most interesting coffees.

PRF has additionally develop into identified for organising a few of the espresso {industry}’s most modern competitions, and Honduras will probably be no exception.

Championships on the occasion will embody:

• The fourth International Espresso Roasting Contest – which incorporates each a technical and a folks’s alternative winner
• The sixth Chilly Brew Espresso Championship sponsored by Toddy. Rivals should put together two chilly brew-based drinks, together with a designer drink
• A Brewing Championship which is able to check important and high-level espresso brewing expertise, with extra particulars to be introduced quickly
• An all-new Cupping Championship to check {industry} professionals’ sensory evaluation expertise. The PRF group will even share extra data within the coming weeks
• The second Cacao Masters Cup to showcase the deep connection between espresso and cacao
  • PRF Honduras will even characteristic a Fantastic Cacao Zone for producers and roasters to style specialty-grade cacao

Awards & scholarships

After its profitable debut at PRF Guatemala, PRF Seed will return in 2025. This scheme recognises entrepreneurs within the espresso {industry} and empowers them by funding priceless community-focused initiatives. This version of the programme will invite again earlier Seed recipients to showcase and have fun their achievements over the previous yr.

Lastly, the occasion will even host the third version of the International Espresso Awards, which have fun key innovators and leaders throughout the {industry}. 

To have fun its tenth anniversary, PRF will host a serious occasion in San Pedro Sula, Honduras on 27 & 28 March 2025, showcasing its important affect on the espresso {industry}. Over the previous decade, PRF has facilitated connections amongst espresso professionals worldwide. Attendees also can count on alternatives to study and have interaction in new methods.

Worldwide tickets can be found right here. You too can buy Sourcing Journey Expertise tickets at this hyperlink. The PRF group will announce an entire occasion schedule within the coming weeks.

You too can check out lectures from earlier PRF occasions right here.

Apply to be a PRF Guatemala speaker by filling out this kind in English or in Spanish.

Picture credit: Producer & Roaster Discussion board

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