In April, we realized that espresso consumption in the US is at a two-decade excessive. It was a part of the Spring 2024 version of the Nationwide Espresso Affiliation’s Nationwide Espresso Knowledge Developments report, the place we additionally realized that specialty espresso was serving to gasoline the rise. And now, the NCA has expanded on that perception. Working along side the Specialty Espresso Affiliation, the Nationwide Espresso Affiliation has launched a client perception report on specialty espresso developments, and it reveals precisely how in style specialty espresso has change into.

Launched Wednesday of final week, they discovered that 45% of American adults surveyed had consumed specialty espresso previously day, a 13-year excessive. General, past-day consumption of specialty espresso is up 80% since 2011. Most notably, it’s the first time within the historical past of the NCA’s reporting on the topic that specialty espresso has outpaced past-day conventional espresso consumption, which got here in at 44%.

The upward trajectory of specialty espresso has been pushed by espresso drinkers aged 25 by means of 39, 66% of whom reported consuming specialty espresso within the final week, the very best of any age group. And specialty espresso drinkers are likely to eat extra espresso than conventional drinkers, averaging 2.8 cups per day versus 1.8.

 

Inside the specialty espresso class, espresso-based beverage consumption elevated 4% over final 12 months, and non-espresso drinks went up 7%. NCA CEO Invoice Murray state:

Espresso’s enduring reputation and development reveals that America’s favourite beverage retains up with customers’ style for custom simply in addition to it meets altering wants and preferences over time.

Shoppers’ curiosity in specialty espresso additionally coincides with a rising curiosity in well being and wellness, one other space the place espresso delivers distinctive advantages as demonstrated by many years of impartial scientific proof exhibiting that espresso drinkers dwell longer, more healthy, happier lives.

The report is a testomony to the fashionable reputation of specialty espresso. What was as soon as a distinct segment subculture has change into ubiquitous. It’s by no means been a greater time to be a specialty espresso drink, one thing you in all probability don’t want information factors to assist as a way to perceive its veracity. Nonetheless, right here it’s, the proof within the pudding, specialty espresso not solely within the mainstream, it’s the mainstream.

Zac Cadwalader is the managing editor at Sprudge Media Community and a employees author based mostly in Dallas. Learn extra Zac Cadwalader on Sprudge.