Kitchen gear retailer Sur La Desk is buying 20-year-old on-line dwelling espresso gear vendor Seattle Espresso Gear.
Sur La Desk, which was based in Seattle and now has bodily places in 24 states, described the acquisition as an “asset buy.” Neither the monetary phrases of the sale, nor the particular belongings included within the sale, had been disclosed.
Seattle Espresso Gear launched in 2005, rising into a number one third-party vendor of espresso gear on-line. The corporate has traditionally centered on established manufacturers for dwelling or prosumer espresso machines, grinders, brewers and different espresso equipment, with a leaning in the direction of the upper finish of the house market. Its YouTube channel stays a preferred choice for customers looking for skilled opinions and operational suggestions.
In 2022, Seattle Espresso Gear launched its personal model of espresso gear, known as Diletta. 2022 courtesy picture.
In keeping with Sur La Desk, “the transition will probably be easy for Seattle Espresso Gear’s current prospects, who will proceed to get pleasure from the identical stage of service and skilled steering they’ve come to count on, now backed by the nationwide retail presence and culinary experience of Sur La Desk.”
On-line and in its dozens of retail shops — many inside high-end buying malls — Sur La Desk maintains an identical strategy to shopper engagement via cooking lessons, which reached 700,000 customers final 12 months, in keeping with the corporate.
“We’ve lengthy admired Seattle Espresso Gear’s status and deep experience within the specialty espresso class,” Jordan Voloshin, CEO of Sur La Desk, mentioned in an announcement of the deal. “This acquisition will permit us to develop our present choices by reaching the extremely engaged espresso neighborhood in new methods that may elevate our prospects’ buying expertise, whereas providing Seattle Espresso Gear’s core customers elevated nationwide retail attain.”
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