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The Insider: Headlines from the Espresso Trade


A blue banner reads “The Insider: Headlines from the Coffee Industry.” In the background are rows of coffee beans.The Insider: Headlines from the Espresso Trade

Our recurring round-up of the most recent specialty-coffee trade information.

FROM STAFF REPORTS

Trump’s Tariffs Loom Over Brazil’s Espresso Producers

The Insider 07/31: A close-up of coffee cherries.The Insider 07/31: A close-up of coffee cherries.
Brazil is the biggest espresso producer and exporter on this planet, and a couple of third of the espresso consumed in the USA comes from Brazil. Picture courtesy of JSB Co.

Uncertainty pervades amongst Brazil’s coffee-growing communities as Donald Trump’s proposed tariffs are set to take impact on August 1. Producers proceed to hope for an answer, because the tariffs will elevate duties on Brazilian imports to the U.S. from 10% to a surprising 50%.

2nd Version of the Better of Congo Cooperatives Will Take Place August 11-12

The Insider 07/31: Members of the Olame Cooperative, a coffee cooperative based in Congo, pose for a photo.The Insider 07/31: Members of the Olame Cooperative, a coffee cooperative based in Congo, pose for a photo.
The Olame Cooperative, one of many cooperatives taking part within the 2025 Better of Congo Cooperatives. Picture courtesy of Optimist Espresso Merchants.

The 2025 version of the Better of Congo Cooperatives—a espresso competitors and public sale celebrating Congolese espresso—will happen August 11-12 in New York, N.Y., and Goma, DRC. “It’s a celebration of the onerous work of espresso cooperatives in Congo regardless of the very troublesome safety challenges 2025 has introduced to this point,” says Jim N. Ngokwey, founding father of Congolese espresso importer Optimist Espresso Merchants.

4 Roasters Be part of Forces for Benjamin Paz Cup of Excellence (CoE) Collab Field Set

The Insider 07/31: A photo of four canisters of coffee side-by-side.The Insider 07/31: A photo of four canisters of coffee side-by-side.The Insider 07/31: A photo of four canisters of coffee side-by-side.
Benjamin Paz’s Cup of Excellence-winning espresso, Finca La Salsa Gesha, roasted by 4 roasters for an unique collab set. Picture courtesy of Black & White Roasters.

The Benjamin Paz CoE Roasters Collab Field Set—a collaboration between Black & White, Onyx, Proud Mary, and Verve—is now obtainable for pre-order. The set options Honduran producer Benjamin Paz’s Finca La Salsa Gesha, which earned first place within the 2024 Honduras Cup of Excellence and the very best value ever paid for espresso within the competitors, roasted by every of the 4 espresso powerhouses. Click on right here to study extra and place your order.

Pinhalense Companions with Csmart for AI-Powered Inexperienced Espresso Grading

The Insider 07/31: A blue and black gadget labeled “CSMART” sits on top of a white counter. In the background are coffee cups and a coffee grinder.The Insider 07/31: A blue and black gadget labeled “CSMART” sits on top of a white counter. In the background are coffee cups and a coffee grinder.The Insider 07/31: A blue and black gadget labeled “CSMART” sits on top of a white counter. In the background are coffee cups and a coffee grinder.
Brazil’s Pinhalense has introduced that they are going to be incorporating Digit, Csmart’s AI-powered inexperienced espresso classifier, into their equipment. Picture courtesy of Csmart.

Brazilian espresso processing tools firm Pinhalense has introduced their partnership with deep-tech startup Csmart to revolutionize espresso grading, classification, and post-harvest high quality management via the usage of synthetic intelligence (AI).

“This partnership is a pure match,” says João Alberto Brando, Export Gross sales Supervisor at Pinhalense. “Our purchasers world wide are searching for methods to optimize effectivity and improve high quality throughout the worth chain. By integrating Csmart’s clever grading techniques with our equipment, we’re enabling a brand new customary of transparency and efficiency in espresso processing.”

For extra info, go to pinhalense.com.br and csmart.ai.

La Marzocco and Tomorrowland Showcase Restricted-Version Espresso Machine

The Insider 07/31: An espresso machine features an intricate wing design and is labeled “Tomorrowland.”The Insider 07/31: An espresso machine features an intricate wing design and is labeled “Tomorrowland.”The Insider 07/31: An espresso machine features an intricate wing design and is labeled “Tomorrowland.”
Music competition Tomorrowland collaborates with La Marzocco for a limited-edition espresso machine. Picture courtesy of La Marzocco.

La Marzocco has unveiled a limited-edition model of their Linea Traditional S, created in collaboration with Belgium-based music competition Tomorrowland. Drawing inspiration from nature and Tomorrowland’s visible universe, the machine options brass “wings” wrapped across the physique, engraved wooden portafilter handles, direct-printed botanical glass panels, and a hand-hammered aluminum shell. 

The Insider 07/31: A close-up of someone engraving a design onto a wooden portafilter handle for an espresso machine.The Insider 07/31: A close-up of someone engraving a design onto a wooden portafilter handle for an espresso machine.The Insider 07/31: A close-up of someone engraving a design onto a wooden portafilter handle for an espresso machine.
Engraving the portafilter handles of the Tomorrowland x La Marzocco espresso machine. Picture courtesy of La Marzocco.

Variations of the custom-made machine will stay at key Tomorrowland places, together with the official Tomorrowland flagship retailer in Ibiza, Spain. Click on right here to look at the documentary  “Crafting Tomorrow” for a behind-the-scenes take a look at the machine’s creation.

Sucafina Proclaims Growth into Germany

The Insider 07/31: Two employees of coffee company Sucafina pose at a blue-colored coffee counter, holding to-go cups of coffee.The Insider 07/31: Two employees of coffee company Sucafina pose at a blue-colored coffee counter, holding to-go cups of coffee.The Insider 07/31: Two employees of coffee company Sucafina pose at a blue-colored coffee counter, holding to-go cups of coffee.
Primarily based in Geneva, Switzerland, farm to roaster espresso firm Sucafina has introduced the opening of a buying and selling workplace in Germany. Picture courtesy of Sucafina.

Farm to roaster espresso firm Sucafina has introduced the launch of its first full-fledged buying and selling workplace in Germany, which can formally open in Bremen in January 2026.

“Establishing a devoted authorized entity in Germany underscores our long-term dedication to the nation and the important thing function it performs within the international espresso trade. We’re excited in regards to the alternatives forward and look ahead to deepening {our relationships} with our suppliers and purchasers. We will’t wait to get began,” says Jordan Hooper, Head of Inexperienced Espresso Buying and selling at Sucafina.

Warriors Star Jimmy Butler Attracts in Crowds at San Francisco Espresso Pop-Up

Earlier this month, basketball participant Jimmy Butler took his espresso model, Bigface, to San Francisco, Calif., with a two-week lengthy café residency within the Mission District. The pop-up—a collaboration between Bigface and Onyx Espresso Lab—drew traces across the block.

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