All pictures courtesy of Third Wave Water.

Ohio-based water mineralization product maker Third Wave Water (TWW) has acquired fellow espresso water specialist Excellent Espresso Water (PCW).

The acquisition consists of all of Washington State-based Excellent Espresso Water’s mental property, emblems, stock, on-line gross sales platforms and different belongings. The monetary phrases of the acquisition weren’t disclosed. 

Each firms provide multipacks of powdered options which are added to particular volumes of purified water — both for house or industrial functions — to enhance taste and consistency within the cup. 

PCW’s sole mineral profile is remaining unchanged via the acquisition. Nick advised DCN that PCW’s model and social media may also stay distinct from TWW.

“We’re making an attempt to perform the identical targets, however doing it in another way,” Nick advised DCN. “We didn’t wish to purchase anyone that was doing the very same factor we had been doing. We wish to maintain it, we wish to develop it, and the present clients will proceed to take pleasure in the identical profile that they’ve beloved on that facet.”

The acquisition displays elevated consciousness amongst industrial and shopper espresso brewers concerning the significance of water, which accounts for roughly 98% of a completed filter brew. 

In 2024 alone, Day by day Espresso Information took be aware of two new industrial programs and two new liquid mineral focus programs coming into the espresso water market.

“It’s good on all fronts. Having new rivals reveals the market is rising, which is all the time a great factor, and developing with totally different strategies like [liquid concentrates] can also be a great factor,” stated Nick. “I believe [powders and liquids] aren’t mutually unique, as a lot as they will profit one another… It’s been good, continued optimistic development, and that’s why we made the acquisition of Excellent Espresso Water. The business goes in the precise route as a complete.”

Nick advised DCN that PCW’s flagship mineralization product has the same profile to TWW’s Basic Mild Roast profile, though the PCW product ends in a barely decrease TDS, and its mineral compounds are made utilizing chlorides as a substitute of sulfates.

Garrett and Courtland King launched PCW in Kirkland, Washington, in 2018. The brothers grew the corporate step by step whereas Garrett King additionally labored in varied roles at Atomo Espresso and Courtland King labored as a restaurant and high quality management supervisor for California-based Beacon Espresso Firm.

The model gained additional acclaim in 2023 when Ekameth “Tay” Wipvasutti used PCW en path to successful the World AeroPress Championship in 2023.

“When fascinated about the way forward for Excellent Espresso Water and seeking to discover any individual who might help our wonderful neighborhood of espresso brewers, Third Wave Water was the primary to return to thoughts, ” Garrett King stated within the announcement. 

Taylor Minor and Nick launched TWW in October 2016, then gained a worldwide viewers via an look on ABC’s “Shark Tank” one yr later. The model’s product portfolio has expanded to incorporate quite a few formulations primarily based on brewing methodology and roast degree. 

Nick stated the corporate plans to proceed introducing new merchandise to each the TWW and the PCW manufacturers. Subsequent month TWW will launch in Europe via a distribution partnership with Fitplein, which can also be the European consultant for Culligan ZeroWater, maker of countertop water purification programs for house use. Within the yr to return TWW may also reveal the subsequent era of its Tethys industrial water therapy system.

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